I know this song has been out for a while now but I need to express my opinion about it anywhere, since I think it got a lot of undeserved hate and in the end it became one of my favourites songs by them.
This songs starts off really fast, putting in the funky beat and the girls delivering these ‘rap-singing’ sections, with the immediately catchy ‘’rookie rookie my super rookie rookie boy’’ lyrics and the huge energy of the verses. It goes right into a pre-chorus which doesn’t slow down the beat and the thing that really build up some excitement are the vocals.
And we go into the chorus. The polarizing chorus. I understand why anyone would dislike this repetitive refrain and how repeating some words just forces it to be catchy, but I just think this song wasn’t meant to build around a really great chorus. The verses and pre-chorus have strong vocals, catchy phrases and enough energy themselves and I can see why they went with an easily catchy chorus that goes by pretty fast.
The transitions between all the sections of the song are really smooth and you don’t even notice them sometimes.
The second verse changes up things a little bit since it becomes longer adding this part that goes back and forth between Seulgi and Joy’s vocals and some shouts that get in your head really fast. The second chorus adds some ad-libs here and there but doesn’t change anything drastic and it goes to the bridge.
The breakdown is really basic, with some Seulgi and Wendy’s vocals. It slows up the song a lot and that’s a smart thing since the song has so much energy without this break I think the song would have been too tiring.
The transition between the bridge and the final chorus is really good, brings back the energy and the song finishes repeating the chorus twice. These two choruses can get a little tiring since the chorus itself is already repetitive and not the strong point of the song, and they don’t do anything to make them a little bit more interesting (why the hell didn’t they add ad-libs like in the second chorus but maybe stronger?) so the song ends up stalling a bit in the end.
The MV is cool, colorful and entertaining but the outfits, the flower man and the whole concept is a little tacky to be honest. Thank god somehow Red Velvet pull it off (good hairstyles and them being goddesses help I guess), but it’s surprising since the styling in this era ended up being really great, just not in the MV.
The choreography is amazing (as expected from them), it’s really high energy and quirky like the song and it’s really entertaining to watch. It surprises me that it doesn’t have a clear point dance (apart from the weird thing they do with their arms in the first chorus) since the refrain is so repetitive, but I like it anyways and I think it’s their best choreography yet.
And we got a FREAKING DANCE PRACTICE VIDEO FINALLY.
I can understand why someone would think this song is far from good since it depends if the chorus is either catchy or horrible for you, but the rest of the song is really strong and great I think this shouldn’t get the hate it gets. The MV was good enough and in the end the Rookie era was one of their best eras, with a great mini-album, successful single and a lot of promotion for these girls.
I wanted to write a full review for this but couldn’t think of much to say so anyways.
This a beautiful ballad with Chungha’s smooth and silky voice and really strong lyrics. The MV is simple, pretty and enjoyable. Support Chungha and anticipate her actual debut on May, she’s too talented to not be successful.
I wanted to start this blog with a group that I’m becoming really interested in. I can’t say I’m a fan of Laboum (Not a ‘Latte’ by any means) but I’m excited whenever they comeback. They always deliver good music, refreshing concepts and fun music videos, and ‘Hwi Hwi’ wasn’t an exception.
First of all, let’s talk about the song itself. While I wouldn’t say this is their best song (it’s between ‘Aalow Aalow’ and ‘Shooting Love’ for me) it’s still a great pop song. The song starts with the already catchy shouts and whistles that catch your attention immediately and invite you to keep listening.
While the verses aren’t anything new and the pre-chorus is kinda busy with 2 voices in it, it goes well into the chorus, the part that stands out the most definitely. The beat becomes stronger in it and adds an edge that the verses didn’t have, the harmonies sound amazing and the ‘Miss this kiss’ lyric stays in your head really easily.
One thing I loved about this song are the transitions. The ‘let’s get a little wicked’ lyric at the end of the pre-chorus works surprisingly well and the whistles between the chorus and the verses are effective too.
The second verse removes half of the first one and it’s a really smart decision since with that part the song could have stalled a bit, since the song relies solely on the chorus to keep your attention. The second chorus doesn’t change anything and goes right into a really basic but effective bridge that doesn’t last too long and ends with a nice high note.
The song ends with the last chorus with some ad-libs that make it a little more interesting and with the catchy whistle, finishing it strong and not abruptly.
The music video and the concept aren’t anything new and has been done before many times, but it works well with LABOUM, whose weak point is definitely not the visuals. All 6 of them look incredible (with Solbin, ZN and Haein standing out for me) and the MV is really entertaining in the end. Also it’s impressive that the MV is available at 2160p even though I can’t watch it on that quality anyways, but it’s a nice little thing.
The choreography in the verses didn’t seem anything outstanding but the chorus dance works really well and the ‘Miss this kiss’ move is definitely a good point dance for the song. I also appreciated that they didn’t rely on a whistle movement as the point dance since it would have been really predictable.
In the end, this comeback was a success for me, the song a well-made pop song even though it didn’t bring anything new to the table, the concept works perfectly for LABOUM and I’m happy that they are selling well with this LABOUM since it was about time people noticed this amazing group.
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