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Monster Energy

Monster Energy is an amazing case of marketing! From Hansens Energy to Monster Energy it is an amazing branding strategy that helped Monster become a big hit. At the time, it was a sub-brand strategy adopted by Hansens that saved them from impending doom!

Hansen’s natural brand name or the brand persona does not reflect well with the aggressive energy drink persona. Monster…

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#Branding #energy drink #Hansens Energy #how Monster Energy branded itself #Marketing #Monster Energy #Monster energy brand value #Monster energy branding strategy #Monster energy drink #most popular energy drink #what is the best energy drink

Analytics: Trends in JSON vs XML

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#analytics #Data Analytics #global trends #global trends in JSON vs XML #growing interest in JSON #JSON or XML what is popular #JSON vs XML #shifting trends in JSON vs XML #worldwide trends in JSON vs XML

You shop in auto-pilot!

As we discussed in the previous post , shopping patterns do indicate we shop in auto-pilot mode. We follow the same path eg: aisle-1- 2- 3 or aisle 1-3-5 unconsciously! We are programmed to use rational part of the brain only when needed i.e. only when there is a break in the habit! These moments when we break the previous patterns and try something new involves rational part of the brain and are…

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#barriers to entry in marketing #grocery store shopping #Habit #Habitual Marketing #habitual mind #marketing #marketing enthusiast #marketing in a pod #MBA graduate #MinPod #shopping patterns #weekend time #wordpress #you shop in auto-pilot

You got the marketing wrong!

Hi Folks, I understand that was a bold title! I started reading “Habit” and I realized how marketing got the concepts right but targeted it towards the wrong part of the human mind. In simple terms , we need marketing strategies that understand the importance of the habitual mind. ” Unconscious mind controls as much as 95% of human behaviour” – Habit. Now, think about how it relates to marketing!…

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#Habit #Habit book #Habitual #habitual mind #Influence marketing #marketing in a pod #Neale Martin #Prathyusha RVNL #the 95% of behaviour marketers ignore #you got the marketing wrong

Data Speaks Volumes

Data is everything in every field! You need data to identify certain trends, understand past behaviour, support any existing beliefs, predict future behaviour based on past data. Analytics is using existing data , analyzing it using data visualization and statistical methods for decision-making, making predictions or present the existing data in a way everyone understands. Now why do we need to…

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#blogadda #Data #Data analysis #data collection #data driving decisions #Data is a treasure #data speaks volumes #Data to grow business #Data visualization #marketing #marketing analytics #marketing analytics to grow buinesss #marketing in a pod #MBA graduate #perception shift #Prathyusha RVNL #University of Alberta #wordpress

Hi folks! Firstly Happy women’s day to all the beautiful ladies out there. To Men , a quick factMen’s day is on November 19th if you weren’t aware already :) Let’s delve int…

Hey folks! Lets learn how to classify Market research int this post.. Firstly Happy women's day!

#marketing #market research #types of market research #happy women's day

MAC by request Market research

Hi folks, As discussed in last post market research forms the first step for any decision-making process. For any business student using SABRE, you understand the importance of market research in launching the product, identifying the target segment or to start any R&D ! For others who didn’t use SABRE before , it is a simulation tool. It is used in many marketing courses in business schools –…

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#Canada #Edmonton #MAC by request #MAC by request market research #market research #market research using consumer research #marketing #marketing in a pod #MBA graduate student #MinPod #Prathyusha RVNL #SABRE for business students #SABRE simulation tool #success of marketing campaigns #UofAMBA

What is market research?

Hola Everyone , It’s the learning day ! Let’s learn about market research today . What Is market research? Market research is an important part of any business plan, a very good definition that I came across in a book is “Marketing research is the systematic and objective identification collection, analysis and dissemination of information, undertaken to improve decision making related to…

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Why did 'Dumb ways to die' go viral?

Why did ‘Dumb ways to die’ go viral?

Hey everyone ! As discussed in the previous post , let’s analyze why dumb ways to die has gone viral. Why?! Firstly , it is a very serious message that was intended to be delivered to the audience. Would it have been that effective if it was shown to be ghastly! We can never tell. But as a viewer myself , would I like to be told what to do absolutely not. It is an inherent human trait I believe.…

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#Australia #Australian public service #dumb ways to die #marketing #Metro trains Melbourne #MinPod #top viral marketing campaign of all time #viral ads #viral marketing #viral marketing campaign #why did dumb ways to die go viral?#wordpress

Hi everyone , I promise to update the blog regularly from today! Firstly , what is marketing? Marketing has numerous functions attached to it . Put it simply its the science involving the process o…

MinPod is here to share cool marketing content. Stay tuned! #MinPod #marketing #viral

#marketing #viral #viral videos #viral marketing #marketing campaigns #bestoftumblr #Wordpress

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