Maz @mazhazalotofthoughts - Tumblr Blog

hudson saying this was one of his favorite scenes..... it really has everything............. it's so romantic and cathartic after ilya's been ignoring him but also playful but also. i will go into cardiac arrest right now.

mazhazalotofthoughts

The way Shane looks at him 😭😭 his eyes are so soft and so in love it’s sickening

ghost-of-grace

heated rivalry is just heartstopper for people who read larry stylinson smut au's in middle school.

mazhazalotofthoughts

No word of a lie told

mickeysmyheart

HOLLANOV: it’s a bad idea right?

♡ edit by me

♡ song: bad idea by olivia rodrigo

sjelaine

Sleepwalking - piano solo by me

Visit Original Link

I don't know if there's a demand for Louis songs as piano solos, but here's me playing "Sleepwalking" on my old upright piano, and here are the chords I used:

vodkaskys

But no one wants to see a post that long of me rambling about marketing and promo💀

I would love to read it!

BECAUSE THE PUBLIC ASKED FOR IT!!!! BASIC THINGS THEY SHOULD HAVE DONE AND WHY LOUIS’ PROMO ISN’T WORKING.

Let’s start with basic artist marketing and what actually works for getting known and consumed: ATTRACTING PEOPLE AND KEEPING THEM. There’s a huge difference between attracting people with a song that went viral at the right moment, and then having those people leave if they don’t see anything else that interests them, and then all you’re left with is the memory of that one viral song. So the crucial thing here is keeping people and making them stay for more.

For this I need to bring up an example: Sabrina Carpenter. A lot of people might not know this, but she’s been in the industry for over a decade, and she had a very small fanbase compared to what she has now. And it wasn’t until one lucky day when Espresso went viral — you heard it everywhere, all the time, because it was a super commercial song. Even if she already had songs just as commercial before, this one finally took off (which honestly is more luck than anything else). The thing is, everything could’ve ended right there, and she would’ve just been remembered for a single viral hit. But they knew how to take full advantage of the public’s interest, and they released another single just as strong or even better — Please Please Please. They hooked the audience. And right after that came Short n’ Sweet, and it was crazy. They managed to apply that strategy of attracting AND keeping.

Louis has always had a shitty team, we all know that. They’ve never cared about promoting him, even knowing the power he has with a fanbase willing to do anything. I’m not even going to mention all his other music before Lemonade, because honestly it seems like his team was being paid to sit around and do nothing. Now with Lemonade, they had a golden opportunity — it finally looked like his team had decided to actually work, or that they fired someone and now they were scared enough to do their job. The goal was clear: attract the general public to Louis.

They had everything. Finally some promotional attitude. Opening a TikTok was the first step (because we know people don’t consume music any other way anymore, it has to be a sound they hear a million times on TikTok). It’s sad, but it’s the reality. The next step was to generate visibility for Lemonade, hype. And the last step was to let the publicity do the rest.

So what was their problem? They didn’t execute it well. The song Lemonade is incredible, catchy, great beat, simple and appealing lyrics. It had real potential to go viral. But Louis’ team always forgets that going viral on TikTok is 50–50: luck or not. HOWEVER, sometimes you can push that luck a little. How? By exhausting the song, I’m not sure if that word carries the same meaning in English as in spanish 😂, but what I mean is: you wear the song out. You use it as many times as possible, you repost it, you upload clips constantly, until the most random person in the most random country notices it and goes to Spotify to save it.

But Louis’ team ALWAYS expects things to be easy, that the fans will do their job for them, that it’ll all be a matter of luck, without even trying. And this time was no different. Even with radio play, even on TikTok, it wasn’t enough. Why??? Because there wasn’t an already-established trend. It sounds absurd, ridiculous, exhausting, I know, but we need to accept that Gen Z and Gen Alpha aren’t willing to engage with music that isn’t quick and easy to consume. So creating a trend that people who DON’T even know Louis could use, that’s exactly what they needed to do.

I agree, it’s important that Louis is now on the radio. It’s something we’ve been begging to see since he started his solo career. And Lemonade was perfect for radio, again, catchy, easy to digest, great for listening while you’re late for work and didn’t have time to connect Spotify to your car.

We also have to look at the bigger picture of the shows. Selling the shows to the general public. Your fanbase does not care if you post reels or TikToks of the crowd screaming at your concert, your fanbase already knows they want to see you. The people you need to attract are the general audience, especially if you have such big and important venues in this tour. And sorry, but I don’t think the videos they’re using to promote the tour are helping much, especially when the main thing we see is Louis holding the microphone like he’s giving it a blowjob.

Going to a concert is a privilege, tickets are expensive, many people have to travel to the city where the event is happening, and a big part of his fandom is adults with bills to pay. So what do you need to do? GENERATE DESIRE, make people WANT to go, make them feel like they can’t miss the experience. How do you do that? By building a brand. How do you build a brand? Very simple: by making people remember your shows for something specific.

For example: – Taylor has the “surprise song.” – Harry has several things: “crowd interactions,” “outfits.” – Sabrina Carpenter has “the arrest.” "the outfits" "juno position" _twenty one pilots "the torch thing"

You NEED something like that if you want people to want to see you. Again, I’m talking about the general public, his fanbase will always go, I know that.

Louis actually has one good thing: the barricade. If you think about it, him jumping down to the barricade and letting fans touch him is amazing branding. But he needs to offer more. He needs to interact more with the audience, and VARY the damn setlist. I understand his show doesn’t need to be three hours long, but he has a huge repertoire to rotate. He could perform a random One Direction song as a surprise. And if he doesn’t want to use 1D songs, he could do something like MORAT, where fans use colored bracelets to choose the song for the night. The point is making the audience feel like they’re part of the show, motivating them to feel like being there is an experience.

What we need to understand about the consumer is that the consumer will always, ALWAYS be critical of what they consume, because at the end of the day these are things that cost you money. So here’s where the conflict comes in regarding why things aren’t working as well when it comes to consuming Louis and his work. THE SHOWS, the events— I know this discussion has been going on for months, but I need to bring it back to the table because it’s a crucial factor in an artist’s career.

We know that before, nobody really cared if someone used or abused autotune, because, well, a lot of electronic music did, and it was heavily consumed at the time. But nowadays, EVERYTHING gets criticized when it comes to artists, and this has a reason. Ever since K-pop became more global, where artists are basically expected to function like robots and do everything perfectly, the standards for performers have skyrocketed. So if you sell something in videos and digital audio (albums, music videos), you have to deliver the same thing live or you’re considered a fraud.

So here we have Louis. He’s a great songwriter, his lyrics are good, and the sound of his music is good. The problem is his voice—don’t get me wrong, I’ve always said Louis had the best voice in One Direction, and I still think he has one of the best voices in the industry. BUT it’s an extremely delicate voice, and taking care of it and sustaining it can be more complicated than it is for other artists. So if you listen to Louis’s albums, Louis’s songs on Spotify, on the radio, on YouTube videos, you think, “Wow, what a great voice.” You enjoy it, you fall in love with it, and you keep going.

But then you see his performances, especially the ones that show up first if you google “Louis Tomlinson performing,” and they’re from the last few months—where what you hear the most are his backing vocalists, where he holds the microphone so close to his face that you can’t even understand what he’s singing, where he cuts every bridge because he can’t reach it, or he simply doesn’t hit any high notes. As a fan, you might think, “It’s fine, okay, he’s not reaching the notes lately but I know he can, okay, he’s not singing loudly enough, but it’s fine because I know he can do it.”

The problem isn’t you as a consumer. The problem is the general public. The problem is the people who are going to feel scammed because you’re selling them an exquisite voice and big notes in the music, but then live he doesn’t do any of that??? How does that make sense???

Louis is a great artist, Louis has enormous potential, and I’m convinced that with discipline he could become a huge artist. And all this promo they’re doing for him wouldn’t fall apart if he hired, or if his team actually cared about promoting him and executing the strategy correctly. But again, if Louis doesn’t discipline himself, his marketing and publicity strategy won’t matter at all.

mazhazalotofthoughts

This this this a hundred times over

harathedrummer

Ahh to be a teenage girl in 2014, reading 1D fanfics and being chronically online on Tumblr

mazhazalotofthoughts

The only difference is that im 22 now. The chokehold these boys have on me is unmatched.

#1d #fangirl till I die

bitethebullets

the loss of the audio jack is due to puritan culture hating on penetration

twopoppies

It makes me sad to think that L just said in an interview that he does not think he enjoyed performing WMYB at least once. Part of me wants to think it is just because it is not the type of music he likes and because he was barely featured in the song. But part of me thinks he will always connect the song to what happened after the GAY performance.

I don't know why he would connect that song, specifically, to that performance. I also don't know what he would say something like that when he knows perfectly well that a huge portion of his fanbase loves that song. And adding that smirk after he says it is just... not needed.

One day he's pissing off solo fans by playing 1D songs, then he's pissing off 1D fans by saying he always hated one of their biggest hits. And, maybe also pissing off larries who connect the song to Harry saying "I fell in love to this song" (not to mention, joyfully playing it at every single show to an ecstatic audience). I've never seen anyone do so many things to piss off so many different groups of people when they're promoting an album and tour. His behavior makes no sense to me.

misscrazyfangirl321

Hey someone suggested I use ChatGPT to figure out adulting today, and as I was going through the mental list of places I'd rather look, I realized "beloved strangers on Tumblr dot net" was on that list.

So if you have an aspect of adulting that you're really good at-taxes, budgeting, cooking, insurance, credit, time management, house upkeep, anything-please feel free to reblog with any tips.

notcruvusmemes

Not me, but @bitchesgetriches has a lot of great resources for many of these topics on their website.

bitchesgetriches

That's us! Professional internet adults, specializing in financial stuff! We recommend starting with our Grand List of All Articles, or one of our Masterposts:

MASTERPOST: Everything You Need To Know About Taxes

MASTERPOST: Everything You Need to Know about How to Increase Your Income

MASTERPOST: Everything You Need to Know about Retirement and How to Retire

MASTERPOST: Everything You Need to Know about Credit and Credit Cards

MASTERPOST: Everything You Need to Know about Investing for Beginners

MASTERPOST: Everything You Need to Know about How to Pay off Debt

MASTERPOST: Everything You Need To Know About Living Independently for the First Time

MASTERPOST: Everything You Need to Know about Repairing Our Busted-Ass World

MASTERPOST: Everything You Need to Know about Self-Care

MASTERPOST: Everything You Need to Know about Getting a Job, Raise, or Promotion

MASTERPOST: Everything You Need to Know about Saving Money and Being Frugal

vodkaskys

HIIII! This is my FANFICTION MASTERPOST. I’ve been reading fanfics since 2019 (but im in the fandom since 2012), and not a single day has gone by without me reading one—it’s honestly become a crazy addiction lol. I’ve read amazing fics and truly awful ones, but here you’ll only find the good and the best. Hope you enjoy them! Feel free to drop by my inbox if you’re looking for something specific or a certain tag. I’ve tried to keep everything as organized as possible… but there’s always a lost one hiding somewhere. 💌- here’s my ao3

to my latinas: te deje muchas traducciones y muchos fics en español, tambien sientete libre de ir a mi inbox a pedir alguno en especifico o alguna traduccion para corroborar que exista.

A-E

F-J

K-R S-Z

vodkaskys

take a minute to read a fic :>

smadeleine42

One thing my disability has given me is the inability to envision my future. And I imagine this applies to us all in a sense: the future is unknowable and misshapen and messy. But I cannot for the life of me understand what a future might look like for myself when I can barely function some days, rarely leave the house, and have such finite mental and physical energy. I want to plan and prepare and understand what a future might look like, but my body is so changeable and unreliable that I just can’t.

I hope it’s good, but that’s all I can really do.

insidestory1

I think one of the biggest misconceptions about fatigue is that it's just a more extreme version of tiredness. Fatigue and tiredness are not the same thing. The biggest difference between them is that tiredness goes away if you rest, but fatigue doesn't. When you suffer from fatigue, your body keeps draining you even while you're lying down or sleeping. It's like a leak's been opened up somewhere and your energy keeps draining away no matter what you do. All you can do is wait and hope that at some point the flow will stop.

allthingswhumpyandangsty

fanfiction is a rare gem and a solid, living proof that, in a world of tiktok, influencers and content posting, not everything is about money and going viral. art can still be art just for the sake of the artists’ pure love, joy and passion for the art they create. fanfic writers write 100k words and more about the characters they love for free. just because they love these characters and the art of writing so much. art is not dead and the world is still beautiful.

shoutout to fanfiction and fanfic writers

g-h-o-s-t-2000

the infinite desires

bobbirob

Harry performing Girl Crush was of course, to me, incredibly loud. But for the fans who inexplicably believe Harry to be a Straight?!Man?! I can concede some weak plausible deniability in saying it was simply a song that he liked, that he's not insecure enough to change the pronouns in order to perform, that there was no deeper meaning there. I don't agree, but whatever, I would agree to disagree with the antis about the weight of that song choice.

But Louis... WROTE a song where he sung "I want to lay where she lays". In the same song where he sung "headlines that I can't stand" and "you only get half of the story". His FIRST promotional single. With a lyric video that highlighted LGBT+ causes. Don't even get me started on the symbolic imagery in that same video. A song that he promoted by saying it was his first chance to be as honest, as vulnerable and as real with his fans with his music as he could be.

That line simply does not leave the writers room unless the implication is exactly what it sounds like - not in the context of the narrative surrounding Louis then and now. Nobody will ever convince me that a man plagued by gay rumours, who hated the speculation into his identity, would sing that in a song explicitly meant to provide a window into said identity.

Removing the Larry narrative from the picture altogether and without that added context, I would still listen to Louis' music as a queer woman myself, and go "oh?..." and pick up what he's been trying to tell us. No straight man is writing Just Like You, All This Time, Only The Brave or Copy of a Copy of a Copy and just accidently penning some of the most devastating queercoded lyrics in my library to date. That's propaganda I will NOT be falling for, not ever.

mazhazalotofthoughts

Only the brave is a queer anthem. I will die on that hill.