to be honest, it’s less about him as a driver and more about the system around him. we’ve seen this pattern before, specifically with Lando and the way his fanbase was built.
both joined the sport with top teams, even if McLaren wasn’t at the front when Norris arrived, it was still McLaren, one of the most successful teams in F1. Antonelli walked straight into Mercedes, even skipping most of the steps junior drivers go through to reach F1. both were immediately framed as part of a “new era”. both were hyped (Antonelli more than Norris), both young, both likeable, both very clearly positioned as the new golden boy of their respective teams. the one the team is investing in long-term, the one fans are supposed to believe in. the one the team will prioritize over experienced established drivers (hasn't quite happened with Antonelli yet, but it most definitely will).
teams are responsible for the way the drivers are framed and people often overlook that. when a historic team like McLaren or Mercedes stakes their future on a teenager (Lando was 19 when he joined, Kimi was 18), they're investing more than just money; they are investing their reputation as well. if the driver fails, it looks like a lapse in judgment from the team principal and upper management. therefore the way the driver is framed serves to protect the team's decision-making just as much as the driver’s ego and own reputation.
the way the media frames them is where the comparison really shines. with Norris, mistakes were almost always framed as something human. “he’s learning,” “he’s being hard on himself,” “it’s part of growing into a race winner/championship contender/champion.” there was always a layer of understanding that softened the criticism.
with Antonelli, it’s even more specific, because everything gets filtered through his age. mistakes are almost never mistakes: “he’s young,” “he’s still developing,” “this is expected at this stage.” by framing every mistake as a symptom of youth, the media effectively postpones any real accountability. it creates almost like a waiting room for criticism where he can stay for years before people are allowed to say he didn't live up to the expectations.
and it works the other way too. with Norris, good results were hyped, but still somewhat grounded, they were framed as proof that he’s getting there. with Antonelli, every strong result feels more like confirmation of a promise. like “this is the brilliance Mercedes saw”. and Toto set that up by constantly comparing Antonelli to Verstappen or Hamilton, so he forced the media to use those names in the same sentence as Kimi’s. this created an association of greatness before he has even won a race, which the media then parroted because an article titled "Kimi Antonelli: The second coming of Ayrton Senna?" generated more clicks than a headline about just a "promising rookie." the way Wolff reacted to Kimi's first win in China confirmed this.
but at the end of the day we end up with two slightly different narratives doing the same thing: protecting them on the way down and elevating them on the way up. which wouldn't be a bad thing, but most of the other drivers do not get the same treatment.
fans don’t form opinions in a vacuum, they more often than not mirror the framing they’re given or the one that's more popular. if the media keeps contextualizing every mistake and amplifying every success, the fanbase starts doing the exact same thing: defending, justifying and reinforcing the narrative.
their fanbases are a bit different though, because their personalities are different too. Norris is more transparent, outgoing, used to share more of his life with his fans. that's how he built the fandom that he has now. they feel like they know him cause he let them into his everyday life to a certain degree. that creates attachment, fans feel the need to protect him from every criticism because they perceive it as a personal attack.
Antonelli is more reserved, introverted, almost shy, he doesn't share everything about his personal life. but if anything that just changes how the attachment forms. with Antonelli, people project more, fill in the gaps, get more attached to the idea of him and then feel the need to defend that idea when anything challenges it. that made up image is reinforced by the media and is centred around two things: his age and his supposed generational talent.
the danger comes when the promise has to meet the reality of a championship battle or just a more competitive season. we’ve seen with Lando that as soon as the car became a winner, the "he’s just learning" grace period expired for the general public, but his core fanbase (and certain media) stayed in that protective mode.
and with time, as his career progresses, we will see this play out with Antonelli too. because he will make mistakes, he will have bad races, maybe even bad seasons. and when that happens, i genuinely think his fans are going to react just as vehemently as Norris fans have over the past few years. because at that point, they’re not defending just his results and performance, they’re defending the narrative they’ve bought into from the start.