On August 22nd, 2006, My Chemical Romance were scheduled to play at the Hammersmith Palais in London. Outside the venue the name of their new album was announced by twenty people dressed in black cloaks with their faces obscured and a large group of fans. Before the band took the stage, it was announced that My Chemical Romance were unable to play. ‘However the band’s good friends The Black Parade have kindly stepped in as a replacement’.
videos of the pre-show announcement x x




















