3 Ways Technology Has Disrupted Marketing (And what you can do about it)
Technology has dramatically changed the way businesses interact with customers making process more streamlined, efficient and sometimes effective. But does this mean our marketing has lost its personal touch?
Here’s an example: a 1950’s office worker got his shoes from the same shoe maker over and over again. The 1950s office worker kept coming back. Not because the shoes were the best. He came back because he knew the man who made them. People crave those personalized, personal customer experiences.
Today few of us have personal relationships with the people providing the services that we need.
Over 200 billion e-mails are sent every day. How many of them were written just for you? (One? None?). Of course, e-mails are a great way of keeping in touch with your customer base. But: are marketing e-mails really effective at generating new business? Can they compete with modern technology?
Here are only three ways technology has disrupted marketing:
99% of all private sector businesses in the UK are classed as small. An average business owner has limited resources at his disposal. He can’t compete anymore with large corporations for good advertising space or targeted advertising and he can’t compete with their social media resources.
The types of advertising at his disposal are expensive, time consuming... and are probably still ineffective. Personal service requires extra consideration, which can be a luxury.
2. Competitive industries
Today there’s plenty of everything, and much of it is the same. Consumers want original and innovative products. And they want them to be better than the competition. For less money.
At the same time, trying too hard to stand out can lose you a chunk of your existing market.
Sales and reverse psychology go hand in hand. Now that this sort of advertising is everywhere it has become far less effective. Consumers are becoming resistant to previously effective forms of persuasion.
Many would say omni-present advertising and endless marketing campaigns make it impossible for business to compete. We say this creates an opportunity for business to regain the personal touch that made the office worker return to the same shoe store again and again.
When you are already selling the best product you can, you have to keep your customers coming back. Their loyalty is a choice.
Your customers are your friends - friendships fade when you don’t keep in touch. You can find ways to connect with your existing and potential customers.
One way is to get them involved via social media platforms or e-mail.
But you could also give them a call. Telemarketing was once time consuming and expensive. Nowadays you don’t have to go through the phone book dialling each number. Even picking up the receiver is optional.
With telemarketing you can develop a personal relationship with your customers. Technology can ensure your telemarketing is cost-effective and less time consuming. Invest wisely into software that can cut the costs and hassle of telemarketing, so you can focus on growing your business.
Get in touch to find out more about how our software can help your business!
