The Man (and People) Who Tried to Sell the World: Mad Men
In 2018, I started grad school and I started Mad Men. This wasn’t my first time watching, or to be clear, it wasn’t my first time trying to watch it. I tried for five years prior to that. But like many people who don’t venture into older media, I found it hard to get into because it was a period drama (which is funny because most people think of corsets and top hats and old British people talking as period dramas, but its really anything that takes place in another time). Mad Men was in a time I would never live in and felt outdated. But I think that initial mentality was my youthful outlook making me think I could never understand the appeal of the past (despite the fact that I love music from the 80’s and other generations that I was not a part of). It’s just a show about the 60s. But like the show’s deuteragonist Peggy, I had to try something different, and it really helped me. I chose to watch it as a character study for everyone involved. I found myself making mental checklists of how I wanted each character to grow if I was gonna keep watching and with that perspective the show kept getting better.
The show takes place in 60’s Manhattan at what I imagine was the height of advertising (I haven’t investigated the truth in that perspective). Companies were booming, creativity was on the rise, and the future was Coming with a capital C for everyone but Don Draper.
Don Draper, as an aside, was the real man of myth and legend in the show, we saw him coming to grips with his identity, making himself his biggest advertising challenge to sell himself the world. And what I mean by that is every move this man makes is calculated so he can achieve what he deems the life a white man like him should want. But, later on, in the back of his mind we can see he struggles with a multi-layered imposter syndrome that no one can really help him with (which as a new grad student, imposter syndrome was a wildly familiar feeling). Because of his status and problems (often caused by himself), every decision he makes changes the course of the show, granted he is the protagonist but truly getting to see how his actions affect everyone else makes watching everyone else a bit more interesting. In my mind, it actually makes watching the show for Peggy Olson the better watch than for Don Draper. Peggy starts as his first assistant in the show and becomes an astronaut of
advertising due, in part, to how Don molds her and guides her, but later as a character independent of him.
The show really takes advantage of its 1960’s setting to show off 60’s fashion, food, and New York culture. Unfortunately, the show also emphasizes civil rights issues of the time and (rampant, as my girlfriend likes to say) misogyny are also highlighted in 1960’s U.S. culture. I say unfortunately because these aren’t moments in our history, we like to revisit because of how much wrongdoing occurred to women and/or people of color. But really, I think, revisiting such moments emphasizes why changes in society are important even if it takes long to get there. This show takes place during the assassinations and rallies of important historical figures and it’s interesting to see how the characters react to (or ignore) such events. It’s also important to imagine how we would react if certain figures we looked up to came and went in our lifetimes.
Overall, this show is a character study I enjoy revisiting... because I see it as an era where people truly started questioning changing things for the better and how advertising can be a reflection of it.
(Speaking of changes, this post was proofread and partially editted by my partner. Her grammar and diction help to articulate my initial thoughts behind this post.)