Monday, I'm on a day trip to the beach with my wife. I wasn't expecting a masterclass in business development.
I was on vacation. Feet in the sand. Completely unplugged.
A family of geese, mother, father, five goslings . Walking with the quiet confidence of a Series B startup that just closed their round. No hesitation. No permission. They approached me like I had requested the meeting.
Here's what this family of geese taught me about B2B SaaS:
🪿 You can cold approach anyone, at any time. The only limits are your fears and anxieties. That goose did not know me. Did not have my contact info. Did not ask for permission first. He just walked up and delivered value (aggressively). Be the goose.
🪿 Networking can happen anywhere, anytime. I was "off the clock." They were not. Pipeline doesn't take PTO, and neither does opportunity.
🪿 Bring your team. That goose didn't show up alone. He showed up with his entire organization. When you're closing, have your people present.
🪿 Create urgency. He didn't ask. He didn't nurture the lead through a drip campaign. He hissed and I was browbeaten into giving them my entire sandwich in under 90 seconds. That's a faster conversion than anything in our current funnel.
🪿 Don't be afraid to follow up. I tried to leave. He followed. Persistence wins.
I came to the beach for rest. I left with a renewed sense of purpose, hungry, and a minor injury on my left ankle.
Nature is the greatest teacher.
What's your goose story? Drop it in the comments. 👇
#Leadership #B2BSaaS #Sales #GrowthMindset #Networking
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