What's Your Last Wish? @petit-cochon - Tumblr Blog

petalier

inefekt69

Shinjuku from Bunkyo - Tokyo, Japan

atake-eternal

omghotmemes

kingjaffejoffer

The company's enormous vats of iced tea are cheaper than pure water. What kind of sorcery is this?

Despite being a bladder-shattering 23.5 ounces, cans of AriZona iced tea have never wavered from the 99-cent price point introduced shortly after the drink debuted in 1992. It’s even printed on the label as a way of warding off sugar-water price gouging by retailers.

The fact that AriZona has been able to resist inflation for nearly a quarter-century is impressive. The fact that the cans usually wind up being cheaper than smaller soft drinks is also impressive, until you begin to realize how strange it is that a vat of iced tea and its accompanying ingredients somehow manages to be less expensive than plain water.

In a recent interview with Thrillist, AriZona chief marketing officer and co-owner Spencer Vultaggio shed some light on this convenience store mystery.

Unlike water titans Coke (which distributes Dasani), Evian, or Fiji, AriZona has virtually no advertising dollars invested in their teas. “We feel like it’s more important to spend money on something that our customer really cares about, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes,” Vultaggio said.

Even with a frugal approach to ads, AriZona still has to deal with rising production costs. To help resist increasing prices to compensate, the company has pursued alternative manufacturing methods, using 40 percent less aluminum in cans and having enough factories dotting the country to make transportation more efficient. Bottled water, in contrast, is sometimes sourced from abroad, making for exorbitant shipping costs.

In the end, it’s not the iced tea that’s more economical than the water; it’s that the container it comes in is simply cheaper to produce and transport. And while AriZona isn’t above charging a premium for fancier drinks—like a tea brewed with oak chips that sells for twice the price—their branding depends heavily on those familiar rows of 99-cent cans and the loyal consumers who keep reaching for them.

linguisticparadox

Interesting!

robertnaytor-deactivated2018121

I’m glad to know there wasn’t something sinister involved, because I love this stuff and I drink it all the time.

curiouslyhigh

A company that changes its conduct to roll with the times rather than compromise its product is a good company.

sugary-bowl

@flamesofatimelord

autisticmeme

Also the company encourages consumers to report stores to them that are trying to sell it for more than 99 cents plus tax. You can call them directly and report the store and they will actually do something about it.

bourgeoiskev-deactivated2018090

ruinedchildhood

actualkiss

sciencevevo

anyone who says “the bible is clear” about an issue, is 100% of the time wrong. the bible wasnt clear once. the bible couldnt be clear about how to make a table if it came in an ikea box

newusernamepending

Exodus 25:23-30

sciencevevo

well ill be darned

adamusprime-deactivated20180809

machetelanding

queernuck

as the french say, merci goku

gothcostco

the plot chickens

gothcostco

why do 70,000 people have as bad of a sense of humor as me

weedle-testaburger

pissvortex

at least SOMEBODY’S getting some fucking work done around here

heartofironman

NASA doing their part.

uservroomvroom

this is really Tony Stark’s world and we’re just living in it huh

starkravinghazelnuts-deactivate

Don retweeted it!

honeysweetbunny-deactivated2020

I’m glad to know more than one asked this

joseinextdoor

Me as a kid: There’s no way Jessie and James are in their twenties! People have their shit together by then.

Me now: Wow okay yeah these broke disasters drowning in debt and picking up part-time gigs to supplement the meager pay from their crap job working for an evil boss are ONE THOUSAND PERCENT in their twenties, huh.