Protobrand25

Protobrand is a research and branding firm headquartered in Boston. Our best known product Meta4 Insight—the first online application for metaphor elicitation—reveals consumers’ deep-seated and often unconscious perceptions, thoughts, and motivations. Our team has professional skills in a variety of industries, product categories, and applications of research, ranging from segmentation to product development to branding.

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On its 100th anniversary, #GirlScouts unveil new designs for their iconic cookie boxes celebrating the modern girl http://bit.ly/PH0THk 

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#DietCoke celebrates 30 years of global success with#DietCokeBday campaign featuring the brand's biggest fans http://bit.ly/MJbOmW 

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Would you guess the #Ikea brand is worth 9 billion euro? Recent restructuring reveals furniture giant's real worth http://bit.ly/MBGwbD 

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Smartphone giants #Samsung and #Apple take brand-bashing to court as they go head-to-head over patent infringementhttp://bit.ly/NJywLv 

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Love supporting products made in the #USA?#AmericanBrandProject analyzes how American your favorite brands are http://bit.ly/PeYeCg 

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Bypassing strict #London2012 brand rules, #Nike releases#findgreatness campaign celebrating everyday athletes http://bit.ly/OnOPtD 

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Youthful brand #VirginMobileUSA goes for the nightlife atmosphere as it opens first #US flagship store in #Chicago http://on.mash.to/PbwYb9 

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#TheHobbit‬-themed airplane joins ‪#AirNewZealand‬ fleet as flying billboards to promote the upcoming film and ‪#NZ‬ tourismhttp:// bit.ly/LVDiFI 

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#Olympics2012 sponsor #Coke launches #MovetotheBeat campaign to promote health awareness and support US athletes http://bit.ly/M51nWF  

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Starbucks launches Indivisible campaign for July4th to promote American pride and donate to CreateJobsforUSA http://bit.ly/Mpm42K

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Will a new ad campaign help GeneralMills' healthy and innovative additions to Yoplait line of products beat Chobani? http://bit.ly/L8AnZJ

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Will modern design aesthetics convince Twilight teens and tweens to read classics by Austen and Shakespeare? http://nyti.ms/KFqpcg

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How much is your "like" worth? $.06? Companies pay marketing services for Facebook likes to improve brand image. http://bit.ly/b0QuL4

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Panera latest brand extension incorporates charity and community with new pay-what-you-can PaneraCares stores http://bit.ly/MmRhmp

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NestleCrunch's co-branded GirlScout candy bars sell-out, sparking excitement and controversy. http://bit.ly/MPPuor

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Coke introduces performance beverage CorePower to its healthy portfolio, which includes Odwalla and VitaminWater. http://bit.ly/MBfWR5

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CrackerBarrel adds electric vehicle charging stations to build brand image. Do you buy it? http://bit.ly/N8NgO9