RECRUITS

Recruits is a lifestyle clothing brand that is inspired by a global perspective on urban culture, music, art, and everyday living.

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"As a video producer, #TrustTheProcess is all about the flow of creativity. In video production the possibilities are limitless, it's all about letting your imagination speak through the lens." - Colin Crawford, Boathouse Productions

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Over 10,000 attempts to build the lightbulb.

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Back in December of 2015, we spent time discussing exactly what RECRUITS meant to us – as the name of a brand as well as a lifestyle. In this conversation, we exchanged a lot of ideas that focused on our dreams and desires in life and why so many people fall short of achieving what they want in life. 

One quote that we have always had an appreciation for is “hold the vision, trust the process.” This quote was at the forefront of what we thought represented how our seemingly impossible dreams become a reality. People are quick to talk about hard it is to be a professional athlete, yet there are hundreds of thousands of professional athletes worldwide. People will say that it is unrealistic to want to be a millionaire, but everyone seems to know one in their city.

The point is, the odds are stacked against us every day. But that should not dictate how we live our lives. We shouldn’t simply mail in our dreams because the numbers say they are “unlikely.” We should embrace the unlikelihood and use it as motivation to make all the doubters eat their words. To do so, we have to trust the process.  

Trusting the process lies in the fact that there are a series of micro steps necessary to achieve a desired outcome. Our goal is to inspire people to realize and strive for the greatness that lies within them. This is how the name RECRUITS came to fruition.  

There are many of us who want to accomplish things the fast and easy way. We want a quick fix for everything that will solve all of life’s problems. The fact that we may have to battle long and hard scares all of us because there is an element of time and effort that we must put forth. We often cheat ourselves as we think we are getting somewhere yet find ourselves seeking instant gratification to receive a small sense of fulfilment.  

Don’t be fooled. Trusting the process is an intimidating approach. But in many ways, it is beautiful. When we begin on a path towards something, it always looks bleak and uncertain. There is doubt. Some people lack confidence in their goals. The time it takes to get there will make many want to give up. But as we look back in history, there are many successful individuals who have reaped the fruits of trusting in this belief that there is light at the end of the tunnel. We see these individuals do great things in different fields such as the arts, entertainment, business, sports, science, and many more areas of discovery – oftentimes after people told them that it was not possible.  

There was blind faith within each and every one of these individuals that what they are doing will pay off in the long term. As we look within ourselves, all we have to do is hold on to the vision we have in our mind and do the small, seemingly insignificant tasks no matter how tedious they may be. These menial tasks are part of a compound effect that add up to create something magnificent.   

As you chip away, you will be right where you imagined yourself to be. Most of us are still in school or working odd jobs that we don’t love but all of this is part of a greater process that we are going through to reach our ultimate desires as long as we trust the process.    Trust that the time you’ve put in will pay off. Trust in yourself that you’ve got what it takes to get the job done. And always keep your eye on the vision, through the highs and the lows.   

For our upcoming Trust the Process collection, we want to do something different. We want to paint a picture of individuals who believed and persevered when it would have been way to easier for them to quit. We want to explore how they achieved greatness by capturing their vision and trusting in the process.  

On June 8th, we will be releasing the Trust the Process Snapback as the first product of many that will be in the Trust The Process line. We are excited to bring you a product that was only a dream to us just six months ago.

 We couldn’t have done it without investing a great deal of faith in our vision.

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Cut from his high school basketball team, and ended up becoming the best basketball player in the world.

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The 'Trust The Process' snapback was created with the underlying belief that everything worth achieving takes time. Trusting the process is having the blind faith that whatever your progressing to is a series of micro steps which seem tedious but compound overtime to a greater outcome. We created this message because we believe everyone is going through a certain process in their lives which is building up to their bigger purpose. Our products are a vehicle to push this message everyday.

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Time is precious and you only live for so long.

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Snapbacks coming soon!😎

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Today we celebrate a legend. A man who showed no fear to the circumstances that came out from expressing his views, and beliefs. Thank you for all you’ve done for us Dr. King.

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TRIPSIXX is Owning The Night http://bit.ly/206MfNY

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The morning grind #recruits #society #coffee #grind #morning #tshirt

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You have to be odd to be number one. #recruits

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It's been a one year hiatus since I've worked on Recruits. Building a brand is not an easy task! It had been one year since I had taken a break from school to build what I had envisioned for the brand. They say there's no better school than the 'School of Hard Knocks.' That summer, the summer of 14, is when I got drained out. I learned that the hard way a summer ago when I was going all over Brampton, and Toronto looking for a particular fabric to create sweatpants for a Kickstarter project.

I lost touch with why I was working on Recruits. I became obsessed with what people would want, instead of focusing on the creativity and the excitement I had when I first started. I became entrenched in the idea of "blowing up" and building a mega brand when I was only one year into the project and It made me lose sight of myself.

I've learned you can't rush things. You have to respect the process, and just do what you do because YOU love it. If success comes, the it comes. But you can't set a goal of when success will start coming in. You can't schedule it on a calendar or predict it on a certain date. Success is a product of doing small things consistently and the universe will decide when to reward you with the success that you want.  All the attention, praise, and money has it's moments if that's what you are searching for. I learned you have to create for the sake of creating. If people love it, then that's great! If they don't, then that's ok. It's all all about being happy with yourself and why you are doing it.

My objective with the Recruits brand is for it to become a creative outlet for my thoughts, and ideas. I'm excited and I can't wait to get back to creating!

By: Owen Osinde

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This is our new working space here at the Fashion Zone! We're excited to be part of this incubator to take the Recruits brand to the next level and build our social commerce platform, Sneakerdeck. This is the beginning of many great things! #Recruits #fashion #sneakers #innovation #incubator #startups #fashionzone #toronto (at Yonge-Dundas Square)

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Happy birthday Canada!

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Overly focused, it's far from the time to rest now. #design #recruits @nmzouca

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Officially signed @mycbeats to the Recruits Academy as a brand ambassador. #Recruits #MYC #TheUnion

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Cutting the Japanese leather for the Providence hoodie and sweatpants | The Process #recruits #leather #worldwide #Japanese #hoodies #sweatpants #Canada #Toronto #clothes