[reubenhernandez]

"Make it in NY" featuring Spike Lee, Darren Aronofsky, and John Krasinski

I’m excited to share this PSA I worked on, “Make it in NY”, produced by Next Millennium Productions for the NYC Mayor’s Office of Media and Entertainment. I filmed the interviews of Spike Lee, Darren Aronofsky, and John Krasinski with director of photography, Josh Heller. Natasha Lyonne, Amy Schumer, and Celine Song (Past Lives writer/director) are also featured and a shorter cut was shown at Tribeca Film Festival this year.

[reubenhernandez]

NY Emmy Award Winning TV Show, The NYC Field Guide: Soccer

I’m proud to have worked on this NY Emmy Award winning TV show episode, The NYC Field Guide: Soccer, with director of photography, Josh Heller. The NYC Field Guide is produced by Next Millennium Productions for the NYC Mayor’s Office of Media and Entertainment. The episode aired on 6/3/25, part of it was filmed at the former Jasper Johns studio & residence, and you can watch it below. Let’s GOOOOOAAAALLL!!!

[reubenhernandez]

Christian Siriano X Cunard

Check out this fun and playful campaign I filmed featuring Christian Siriano and Coco Rocha for Cunard’s Transatlantic Fashion Week (Produced and edited by Shane LaVancher).

[reubenhernandez]

Saltonstall Artist Residency Finalist

This year Reuben Hernandez was selected as a Saltonstall Artist Residency alternate finalist. Read the full press release here.

[reubenhernandez]

ABC 9-1-1 Practical VFX Behind the Scenes

It was a blast working on this ABC 9-1-1 project utilizing in-camera (practical) visual effects such as pyrotechnics with the team at FX WRX. Check out the behind-the-scenes video below:

[reubenhernandez]

15 Years and a New Studio Location

Today Reuben Hernandez Studios celebrates 15 years of making stuff, creativity, and resilience. We have also moved into a new studio location at 67 West Street in Greenpoint, Brooklyn and are now located in Manhattan and Brooklyn. We were actually in the same Brooklyn building before the pandemic so it feels like a full circle, homecoming moment. Five years ago, there was a lot of uncertainty and we were unsure if we could continue this work. And here we are. Thanks to everyone that that has supported and believed in us on this wild journey. We look forward to seeing you at our new studio.

[reubenhernandez]

Christian Siriano X Unisom

This year I had the pleasure of filming part of this Met Gala Sleeping Beauties campaign featuring Christian Siriano for Unisom. The campaign won Social Media Campaign of the Year at the 2024 Healthcare Marketing Impact Awards presented by Modern Healthcare and Ad Age. Thanks to Shane LaVancher, The Martin Agency, and Lippe Taylor for the opportunity. Congrats to The Martin Agency and everyone that worked on this campaign!

This year I also filmed part of a documentary feature film and was a director of photography on a true crime TV series. I’m grateful for these projects and am looking forward to what 2025 will bring. Happy New Year!

[reubenhernandez]

Solar Eclipse

The sun and the moon photographed at 3:30 pm ET on Monday and my childhood dream coming true.

[reubenhernandez]

Grammy Award Nomination for Dynamic Maximum Tension

Congrats to Darcy James Argue’s Secret Society for their fourth Grammy Award nomination for Dynamic Maximum Tension in the Best Large Jazz Ensemble Album category! Reuben directed both the behind the scenes video for Dynamic Maximum Tension and the music video for “Dymaxion”, the opening track on the album. We’re so honored to have worked on this project and you can watch both videos below. The Grammy Awards will take place Sunday, February 4, 2024.

[reubenhernandez]

Her Favorite Patient Screening at Cinema Village

I’m excited to share Her Favorite Patient will screen theatrically at Cinema Village on Sunday, 11/12 at 6:30 pm with seven other short films. Afterwards we will discuss making a film on a limited budget. The screening is presented by the New York Short Film Festival and the Filmshop collective. Tickets can be purchased here. Her Favorite Patient screening Sunday, 11/12 at 6:30 pm Cinema Village 22 East 12th Street New York, NY 10003 We hope to see you there! Directed by Reuben Hernandez Written by Brady Evan Walker Starring Barbara Miluski (Girls, The Marvelous Mrs. Maisel) and Isabelle Pierre

[reubenhernandez]

Freelancers Union Photography Show Opening Reception

I’m excited to show my work from Antarctica and the Arctic at the Freelancers Union Photography show at Industry City in Brooklyn. Join us on Thursday, September 14th for the official gallery opening reception from 5 pm - 8 pm at 241 37th Street, 3rd Floor - Suite A326, Brooklyn, NY 11232. Beer and refreshments will be served and the show will run until January 10, 2024. More info/RSVP here. I hope to see you there! Freelancers Union Photography Show September 14, 2023 – January 10, 2024

Opening Reception September 14, 2023 5pm – 8pm

Freelancers Hub 241 37th Street 3rd Floor – Suite A326 Brooklyn, NY 11232

[reubenhernandez]

Darcy James Argue's Secret Society - Dynamic Maximum Tension - Behind the Scenes

Take a look behind the scenes of the making of 'Dynamic Maximum Tension,' the new album by three-time Grammy Award nominated Darcy James Argue’s Secret Society, due September 8 on Nonesuch Records. Directed by Reuben Hernandez Music composed by Darcy James Argue Filmed on location at Power Station at BerkleeNYC

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Darcy James Argue's Secret Society - Dymaxion Music Video

Darcy James Argue's Secret Society - Dymaxion (Official Video)

Composed by Darcy James Argue Performed by Darcy James Argue’s Secret Society Directed by Reuben Hernandez I’m excited to share the Darcy James Argue’s Secret Society “Dymaxion” music video that I directed last summer at Power Station at BerkleeNYC. They have been nominated for three Grammy Awards and their upcoming album 'Dynamic Maximum Tension' is scheduled to release September 8 on Nonesuch Records.

[reubenhernandez]

Her Favorite Patient Beacon Screenings

Her Favorite Patient is screening Saturday, 7/22 at 12:30 pm at KuBe Art Center Theater (211 Fishkill Ave, 1st Floor, Beacon, NY 12508) and Sunday, 7/23 at 4:30 pm at The Cinehub (20 W Main St, Beacon, NY 12508). Her Favorite Patient is part of a one hour short film program for the Beacon Film Society in conjunction with Beacon Open Studios and Upstate Art Weekend. Sponsored by Ethan Cohen Gallery and Beacon Arts. Tickets by donation with a Q&A to follow each screening. Directed by Reuben Hernandez Written by Brady Evan Walker Starring Barbara Miluski (Girls, The Marvelous Mrs. Maisel) and Isabelle Pierre

[reubenhernandez]

Blood Moon

The blood moon / total lunar eclipse photographed last month at 5:23 AM. Sending you love and light. Happy New Year!

[reubenhernandez]

Her Favorite Patient Screening at the Picture Farm Film Festival

Her Favorite Patient will be screening for free at the Wythe Hotel Cinema on Saturday, 10/1 at 7:30 pm as an official selection of the Picture Farm Film Festival with a Q&A to follow. An RSVP is required to attend: https://www.picturefarmfilmfest.com/2022-block-3-1 Picture Farm Film Festival Block 3 / Wythe Hotel Cinema Saturday, 10/1/22 at 7:30 pm 80 Wythe Ave Brooklyn, NY 11249 We look forward to seeing you there! Directed by Reuben Hernandez Written by Brady Evan Walker Starring Barbara Miluski (Girls, The Marvelous Mrs. Maisel) and Isabelle Pierre

[reubenhernandez]

Newburgh OPEN Studios

I’m looking forward to exhibiting two images from my ongoing Westbeth series at Newburgh Open Studios this weekend September 24 and 25. Come by and check us out at Atlas Studios Newburgh #2S, as well as other artists such as legendary photojournalist David Burnett! More info and map here.

I'll be part of the group show "Red Goose Studios presents The Fix Photo Collective".