Hey guys ! I am Soham and you are reading my blog. I really want to share that every individual in this world always wanted to make money in a easy way lets say sitting on a sofa in your just doing computer stuff by sitting in your comfortable home. So I think DIGITAL
MARKETING will be the best thing for you.
So firstly I want to tell you what is DIGITAL MARKETING and its different types , so lets get started
WHAT IS DIGITAL MARKETING?
So first we have to learn what is
methods conducted through electronic devices. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.
Unlike traditional marketing—which is static and often referred to as “one-way” communication—digital marketing is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.
These days, screen time is at an all-time high for many people. Digital marketing takes advantage of this reality, promoting business products and services across the internet. In this way, businesses ensure that their marketing efforts are more likely to reach customers, by targeting them where they spend most of their time.
From startups to enterprise businesses, a multifaceted digital marketing approach can lead to significant commercial benefits. Successful digital marketing strategy generally involves a combination of various methods, including online advertising, search engine optimization (SEO) and marketing, social media marketing and management and content creation, YouTube Videos and other sources. But the best way of doing DIGITAL MARKETING is AFFILIATE MARKETING.
Source via:https://www.ama.org/pages/what-is-digital-marketing/
TYPES OF DIGITAL MARKETING
So guys now im going to talk about what are types of
1.SEARCH ENGINE OPTIMIZATION(SEO)So first thing is
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization
is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook, LinkedIn, Pinterest and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: quality of the ad, and the maximum bid the advertiser is willing to pay per click. The higher the quality of the ad, the lower the cost per click is charged and vice versa.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.It is often used by businesses in order to:
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility
Engage an online community of users
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.
, typically to a group of people, using
. In its broadest sense, every email sent to a potential or current
could be considered email
. It involves using email to send
, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build
. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
technique focused at reaching a specific audience on their
, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
7.AFFILIATE MARKETINGOkay, so it is my favourite form of digital marketing.
performance-based marketing
in which a business rewards one or more
for each visitor or customer brought by the affiliate's own
Source via:https://en.wikipedia.org/ & Google Images
THANKS FOR READING MY BLOG HAVE A NICE DAY
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