FYI artists and writers: some info regarding tumblr's new "third-party sharing" (aka selling your content to OpenAI and Midjourney)
You may have already seen the post by @staff regarding third-party sharing and how to opt out. You may have also already seen various news articles discussing the matter.
But here's a little further clarity re some questions I had, and you may too. Caveat: Only a little bit of this is on official tumblr pages, so it's possible things may change.
(1) "I heard they already have access to my data and it doesn't really matter if I opt out"
From the 404 article:
A new FAQ section we reviewed is titled “What happens when you opt out?” states “If you opt out from the start, we will block crawlers from accessing your content by adding your site on a disallowed list. If you change your mind later, we also plan to update any partners about people who newly opt-out and ask that their content be removed from past sources and future training.”
So please, go click that opt-out button.
(2) Some future user: "I've been away from tumblr for months, and I just heard about all this. I didn't opt out before, so does it make a difference anymore?"
Another internal document shows that, on February 23, an employee asked in a staff-only thread, “Do we have assurances that if a user opts out of their data being shared with third parties that our existing data partners will be notified of such a change and remove their data?” Andrew Spittle, Automattic’s head of AI replied: “We will notify existing partners on a regular basis about anyone who's opted out since the last time we provided a list. I want this to be an ongoing process where we regularly advocate for past content to be excluded based on current preferences. We will ask that content be deleted and removed from any future training runs. I believe partners will honor this based on our conversations with them to this point. I don't think they gain much overall by retaining it.”
It should make a difference! Go click that button.
(3) "I opted out, but my art posts have been reblogged by so many people, and I don't know if they all opted out. What does that mean for my stuff?"
This answer is actually on the support page for the toggle:
This option will prevent your blog's content, even when reblogged, from being shared with our licensed network of content and research partners, including those that train AI models.
And some further clarification by the COO and a product manager:
zingring: A couple people from work have reached out to let me know that yes, it applies to reblogs of "don't scrape" content. If you opt out, your content is opted out, even in reblog form. cyle: yep, for reblogs, we're taking it so far as "if anybody in the reblog trail has opted out, all of the content in that reblog will be opted out", when a reblog could be scraped/shared.
So not only your reblogged posts, but anyone who contributed in a reblog (such as posts where someone has been inspired to draw fanart of the OP) will presumably be protected by your opt-out. (A good reason to opt out even if you yourself are not a creator.)
Furthermore, if you the OP were offline and didn't know about the opt-out, if someone contributed to a reblog and they are opted out, then your original work is also protected. (Which makes it very tempting to contribute "scrapeable content" now whenever I reblog from an abandoned/disused blog...)
(4) "What about deleted blogs? They can't opt out!"
I was told by someone (not official) that he read "deleted blogs are all opted-out by default". However, he didn't recall the source, and I can't find it, so I can't guarantee that info. If I get more details - like if/when tumblr puts up that FAQ as reported in the 404 article - I will add it here as soon as I can.
And a reminder of how to opt out, under the cut:
