I'm not sure we're ready but it's a conversation that will need to happen fairly soon, because yeah. You're not wrong. I know you're talking about the communities here, and I'll get to that, but I suspect publishers are doing what they always do with trends, which is buy up anything and everything that fits the Moment without regards to quality, because they know it'll sell. In this case, they've got the added benefit of looking woke which they're not going to pass up, ever. Not when they keep getting criticized for, say, publishing racists and continuing to hire white people.
(Oh, and if you can't get a big publisher who probably won't edit your book all that well, you can always go with small press publishing, which will edit your book but won't always have the best of editors, or you can self-publish and we know how fraught that can be, for quality.)
And then yeah, the internet flattens things. The call for diverse books has meant celebrating diverse books (good) but also only celebrating the diversity of the books, so that the diversity is the only thing that matters. Which is how you get "diverse book is best book" and the mentality you're talking about. Especially when you insert the internet's notable lack of reading comprehension and nuance into things. It's entirely possible that a book's most vocal fans really, truly only care about the diversity or the general plot or their favourite tropes, and don't notice plot holes or weak characterization or whatever, and because they're loud, everyone else goes, "Wow, that must be a good book, I will also read it."
And none of this is really helped by the weird corollary that if you didn't like the diverse book, you must be a bigot, so there's pressure to not criticize or put out bad reviews. It's difficult to say, "I really love the rep in this, it felt authentic and powerful, they're flawed believably and this really spoke to me" but also "what was even going on during the climax and why was there a goldfish POV that suddenly disappeared?" when there's a chance the fans or the author will get hold of your review and twist things. So you just talk about the good stuff, or you don't talk about it at all, and so it looks like you love the book too…. (I have done this.)
I don't have a solution. I don't think anyone wants me to have a solution. I suspect the answer is small-scale discussions like this and also time. I've definitely seen shifts in thinking in the last couple years that are encouraging—and I think the more diverse books we get and people read, the less the "diverse is good" thinking will be out there anyway. It's one thing to have, like, 2 adult ace characters, and another two have 200.
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