Original Hoax Design for a Fake Sedative
The purpose of Tradizone is to promote “female behavioral health.” This is a tongue-in-cheek satire on gender roles within society, as if we could just take a supplement to put women in the “correct” position.
Within each dissolvable caplet is 120mg of isoflavone, 2400mg of valerian root extract, as well as lavender and chamomile extracts. These are rather large quantities of each compound, and that purpose is to be hyperbolic. There are also typical ingredients seen in effervescent caplets for chemical realism. Effervescent caplets are dissolvable and thus are not only more potent but can also be discreetly mixed into drinks. Isoflavone is the estrogen compound found within soy, and valerian is a flower containing a natural sedative. The purpose of the supplement is to increase femininity (through basic consumption of estrogen) and to sedate the user (through valerian). This is to, according to the label, “promote natural feminine energy.” The nefarious purpose of this hoax is to spread misinformation that women should naturally be submissive to men, and that there is an easy way for men to “put women in their place.”
My targeted demographic for use is women, but I imagine if this supplement were to truly exist, it would be advertised to men for use on their female partners and children. The women willing to buy this supplement are probably quite vulnerable if they believe they are lacking in feminine qualities and plagued by “masculine” thoughts of independence and aspiration beyond being a submissive homemaker. Women should embrace their independent thought and aspirations and achieve whatever they autonomously want to. Men who are willing to buy this to use on their female partners and children probably hunger for power and dominance over whatever or whoever they can, even if it is those closest to them. If we must take a supplement to achieve certain behavior, even if it is advertised as natural, are there truly natural behavioral differences in men and women when it comes to free will and independent thought?
To achieve the look of truthfulness, I employed a design that mimics a real supplement, so that it looks real at first glance. The design was largely based off the bottle for TopCare lactase enzyme pills, which has a rather generic yet pharmaceutical-looking label. The Tradizone label is the same size as a Melatonin supplement bottle I also owned. I had to reference chemical engineering resources to create an accurate ingredient list for an effervescent caplet, as well as other scientific resources to figure out the dose of isoflavone and valerian root extract. Chemically speaking, this supplement should be able to be manufactured and consumed. [I am not a scientist I have no actual idea]
When placed next to other medications and supplements, the Tradizone label fits rather well, design-wise. This graphic design artifact is meant to blend into the medicine cabinet, yet able to easily be read and understood. It does not try to hide itself. Much like beliefs on the proper behaviors of men and women, it is based on years of innovation. So obvious, yet so hidden.
This post is based off a project from Fall of 2022 when completing my bachelor's in art history for a class in graphic design history. We were to create and execute a hoax design.

















