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Cognitive ease in practise:
In other words, people are happier and more receptive towards familiar and easily understandable situations in which they feel safer, more confident and at ease.
read more here: https://tactics.convertize.com/definitions/cognitive-ease
The Coherence Trap: Seeing Is Believing (Essay #4)
How to Master the Mental Budget
Cognitive Load and Ease Determine Your Success as a Leader in Your Field. How Smart Leaders Turn Heavy Thinking into Clear Action from Superlearning Leadership Reports from the Cognition Field Here’s How to Lead with a Light Mind Using the Science and Art of Heavy Decisions that Feel Effortless Dear Subscribers, My friends and students often ask how I manage to accomplish so much in such a…
The Hard Truth: Relearning How To Keep Quiet Until We Know Something
If people were forced to understand just how difficult it is to speak on anything truthfully, and if they cared about that more than they care about what they can get away with saying in order to APPEAR correct to their groups and to their perceived enemies, they'd be absolutely paralyzed with doubt--and we know it.
In my personal experience, and in the psychological literature I've read on the subject, people are so subconsciously dedicated to their own reputation among friends that they'll convince themselves of something they know they don't know or outright lie and put up a subconscious mental barrier to keep from having to consciously acknowledge what they've done, just so they can maintain the comfort of their social status quo.
Idea pathogens spread like wildfire in societies filled with people like this, and social media globalizes it. Internet algorithms prove that the average person looks for high-energy information, which tends to come in sensationalized and outright false reports on the world, not ethically tedious journalism to ensure absolute accuracy.
We don't care about accuracy even half as much as we care about the feeling we're rewarded for engaging in tailored content--whether true or false. We'll eat it up and regurgitate it in arguments against people doing exactly the same thing, and we're not nearly terrified enough of how much this exacerbates our anxieties and global social atmosphere.
If you want to ameliorate the misery of the modern social world, be tedious and disciplined with the information you decide to share. Don't speak unless you can be sure, not just because you're compelled to have a big feeling about something that your friends will applaud blindly.
Social Heuristics: The Isolating Effect of Turning People Into Archetypes
When we engage with a person, we're always on the lookout for things we recognize as part of a "type." We're looking for signifiers that allow us to simplify how we absorb that person, and then we build a little model of them in our had--a drastically simplified one, as we've matched them up with pre-existing types (archetypes) that we feel we've already had enough experience with, and so we can more quickly and casually make judgments and react to them.
It's a way of rapidly demystifying an unknown, at the peril of the truth of who they are as a complex universe of thought. But we're compelled to box them so we can feel like we know how to handle them.
We do it to other people constantly, then complain ourselves into absolute despair when it's done to us. The internet hit the turbo on social interaction, and consequently exacerbated this act of cognitive ease, and it's one of the big reasons--I think--that there's been a massive rift in social competence and comfort.
We're anxious because we know it's being done to us, and deeper than that, we know we're doing it to everyone else--and so the world feels less real; we're stuck with the models we built, not the people we pretend to know.
Character Categories: Cognitive Ease and the Low-Resolution Judgment of Others
People tend to be awkward around you if they aren't able to fit you into a conceptual box with categorical identifiers they're familiar with. It's why we end up in cliques, and why we sort of view each other in "types" of people.
And it makes sense, because we need to have a model to work with as soon as possible, so that we know how to behave around that person in ways that will yield preferable interaction. But that model is low-resolution, and it's also detrimental at times, because if we can't do it, our frustration tends to make us dislike a person because WE don't have the context to understand their character, and so we lazily cram them into a more negative box so that we can justify writing them off and limiting interaction.
And if we're particularly absent of character, we might be vindictive enough to spread that false caricature around and get our friends to write them off, as well. "Cognitive Ease" strikes again.
Abandon Generational Tribalism
"Cognitive Ease" is a sort of mental version of the Overton Window. A person is introduced to something new and they initially reject it, because change is hard. But that rejection causes stress, and the brain doesn't like this. So the more the idea is introduced, the more the brain gives it room to exist, and eventually it becomes acceptable--and eventually it becomes applaudable, as the brain takes ownership of the idea and maps it onto the person's identity.
The task of someone who protects their agency and values cognitive sovereignty is to accept that stress and only assimilate ideas that are demonstrably good--not just ideas that perniciously gain prevalence and instantiate themselves as a mark of a generation's collection ideology.
Generations generate a sense of tribal pride, and its people protect it as such--note the sociocultural war between the Boomers and Millennials.
Cognitive Ease
Cognitive ease or fluency is the measure of how easy it is for our brains to process information. … The Cognitive ease principle reveals that when people have to switch to the second system of thinking, causing cognitive strain, they become more vigilant and suspicious. Frequent repetition can be enough to convince people to believe things that are not true because familiarity generates a sense…
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