After much speculation as to who the person behind the brand was, BC Entertainment has confirmed through a press release that the brand Otakgyu is a project created by Knight’s Haon, now available online. The first release for Otakgyu is for the spring/summer 2021 season and is stated to be the biggest batch of garments the brand plans on releasing, encompassing everything from clothing and accessories to shoes. Haon is credited as the creative director of the brand, having a heavy hand to all aspects from the designs itself to the packaging of the clothing.
Otakgyu is described as an extension of Haon himself, and his sense of emptiness as a modern day icon contradicted by the reveal of small niched interests he’s hidden away for the entirety of his career. Marketed towards anyone who wants to “find a utopia that they have yet to reach”, the brand’s cryptic mantra follows the street-style trends in oversized t-shirts, hoodies, and sneakers following the monochrome color ways with rare bursts of colors in the form of random daisies, roses, and smeared paint.
This season carries some special takeaway must-haves for the fashion collectors such as the t-shirts and hoodies with iconic anime character memes, headbands with the brand’s logo, and the shoelaces with ‘otakgyu’ engraved on the aglets using the Knight member’s own handwriting. To commemorate the launch, ten denim jackets were released with the launch, each one uniquely hand and spray-painted by Haon himself, marked at 1.7 million won. The sneakers come in forest green, black, and white with the pale yellow not for sale, but instead gifted from Haon to his close circle.
The price range is on the high end compared to other online fashion brands with the standard t-shirt hovering around the 250,000 price range and the standard hat at 150,000 won — the online store is stated to only carry a set number of pieces at a first come first serve basis while future drops are speculated to be sold via a random raffle system. The rest of the collection can be found on Otakgyu’s online store, available today.
Haon has amassed a lot of traction with his first full-length album re[gone] released earlier this month while serving as the face of Chanel since January of this year.
1. how did he manage to make an album all while designing this clothing line? our oppa works so hard ㅠㅠ
2. first chanel, then his album…. and now a clothing line? 2021 is the year for our haon!
3. it’s so expensive, and somehow when i last checked it was nearly sold outㅠㅠㅠ
4. and here i was thinking bc couldn’t make their intentions clearer… still the same money hungry company
5. what i got from this was haon is a fan of anime and nice smelling flowers ｦㅋｦㅋ he’s so cuteㅠㅠ
