Jul 23
falseberry and trueberry for @jackalop3 !
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falseberry and trueberry for @jackalop3 !
After looking at pictures all over Instagram about @trueberry_jp, I knew I had to visit at least once. Today was the perfect opportunity since I returned to the Shibuya-Harajuku areas for the day! 💚💛 The bulk of my linner/dunch (?) consisted of tomato soup, sticky mixed whole grain rice, and nori rolls with romaine, carrots, pickled beets, radish, avocado, vegan Parmesan, tomato, chili, and a sour plum sauce! This was probably one of the healthiest yet most refreshing and satisfying meals I’ve had on the trip thus far! 👍👅🥑🍅🥒🥕🍘🍲 #superfitbabe #health #diet #nutrition #bestlifeproject #vegan #glutenfree #plantbased #wslf #hclf #rawtill4 #pegan #trueberry #trueberry表参道 #tokyo #japan #harajuku #shibuya (at Trueberry 表参道)
Launching Jubery Resto Café in Wayanad: A Trueberry Creative Success Story.
In the heart of Wayanad, nestled in the scenic area of Battery, a new café experience has arrived: Jubery Resto Café. Designed to serve more than just food, the café aims to offer a cozy, local, and vibrant dining atmosphere. To introduce this brand to the world, Jubery partnered with Trueberry, a leading branding & advertising agency in Calicut, Kerala, to build a digital-first campaign that captured attention and sparked curiosity.
The Challenge
With a brand-new café entering a competitive hospitality space, the goal was clear: create visibility, excitement, and footfall from day one. Jubery needed a campaign that was not only aesthetic but also meaningful, something that would stand out on social media, reflect the café’s warmth, and attract food lovers in Wayanad and travelers passing through.
The Trueberry Approach
As a creative branding & advertising agency in Calicut, Kerala, Trueberry took a holistic approach to the campaign:
1. Concept Development
We began by understanding the café's brand tone as youthful, friendly, and inviting. This helped shape a campaign that communicated comfort, great food, and a welcoming vibe through visuals and words.
2. Social Media Campaigns
We designed a series of Instagram and Facebook posts featuring mouthwatering menu items, the café’s beautiful interiors, and glimpses of the location. Each post was carefully planned to be visually engaging, on-brand, and algorithm-friendly to maximize reach and engagement.
3. Video Content Creation
To truly bring the Jubery experience to life, our production team created short promotional videos capturing the essence of the café from sizzling dishes being served to friends laughing over coffee. These videos were used to create hype ahead of the grand opening and continued to generate interest post-launch.
4. Strategic Launch Planning
Our content rollout was strategically timed to build anticipation in the days leading up to the café’s opening. We used teaser posts, behind-the-scenes footage, and countdowns to get people excited about the new spot in town.
The Result
The campaign received an overwhelmingly positive response. The content was widely shared, driving significant visibility online and offline. Local food enthusiasts, influencers, and Wayanad tourists began visiting and posting their own experiences — organically extending the reach of the campaign.
Within the first few days of launch, Jubery Resto Café saw steady footfall, a growing online following, and a strong start in Wayanad’s competitive food scene — all thanks to a carefully crafted and executed strategy by Trueberry.
Why Trueberry?
At Trueberry, we don’t just design campaigns — we build brands with purpose. As a results-driven branding & advertising agency in Calicut, Kerala, we combine deep local insights with creative innovation to help businesses like Jubery connect with their audience in meaningful, lasting ways.
Whether it’s a café in the hills or a nationwide product launch, Trueberry is the creative force behind stories that stand out and succeed.
Looking to Launch Your Brand?
Partner with Trueberry, the trusted branding & advertising agency in Calicut, Kerala, and let us turn your business vision into a powerful brand experience.
🍓 Like a lot of newer SBs, these look even better on feet. Now I kinda wish I’d have grabbed the blue colorway but even still I’m happy with my choice! 🍓 - #trueberry #SBology #SBsOnly #SBcollector #StashedBoxes #wSBdywt #nikesb #SBDunkHead #SBLove24_7 #NikeSBorNothing #NikeSB_Soul #SBHead #SBLife #NikeSBDunks #sbloyalty (at Santa Cruz, California) https://www.instagram.com/p/BwKA1zaJ_wc/?utm_source=ig_tumblr_share&igshid=grpspgfssy3c
🍓 Only the True Berry will survive! Seriously though, Nike has been coming with some dope GR SB colorways lately. Kind of want those tan camo highs too but I think I can wait for a sale... 🍓 - #trueberry #SBology #SBsOnly #SBcollector #StashedBoxes #wSBdywt #nikesb #SBDunkHead #SBLove24_7 #NikeSBorNothing #NikeSB_Soul #SBHead #SBLife #NikeSBDunks #sbloyalty (at Santa Cruz, California) https://www.instagram.com/p/Bv39_SRpIXr/?utm_source=ig_tumblr_share&igshid=83xqlcvgh7fq
WiDOWER$ CREAMER
This that bonus track off the 2nd gospel album ;-* Anti-cheating Laws & anti-adultery Laws should be in full effect to whomever corrupted my once future marriage, my Love will never be the same because of the evil in this world.
Do you think I forgot about my picture of the beloved X-mas special at @trueberry_jp? Yeah NO. NEVER. 👅😈 What I DID forget is the fact that it was a nice-cream treat that melted pretty quickly, so I had to eat it right away! Okay, so you’re wondering what’s in this. Basically, the filling is made up of frozen bananas, matcha powder, and spirulina powder, whereas the toppings include homemade granola, fresh bananas, walnuts, goji berries, cacao nibs, shredded coconut, and a dollop of coconut cream! There were giant brown sort of “rocks” inside as well, and I honestly had no idea what they were, but upon tasting them, I assumed they were giant carob chunks or maybe even coffee beans. Not sure, but it was all vegan and delicious! This is something I definitely want to replicate back at home—it was perfect! 🍌🍫🌱🌿 #superfitbabe #health #diet #nutrition #bestlifeproject #vegan #glutenfree #plantbased #wslf #hclf #rawtill4 #pegan #trueberry #raw #trueberry表参道 #japan #tokyo #harajuku #shibuya (at Trueberry 表参道)