No Time to Die: The Ultimate Male Fantasy Fulfillment
(Posting this for a friend who wanted to read it.)
Art imitates life. If an artist wants to be successful, they copy what they see in society. This has been true in Hollywood from its inception. Films, with rare exceptions, reflect the sentiments of colonial cultureâboth American and British, and the political viewpoints of its leaders. They also reflect the cultural beliefs of the dominant group: generally cis, white, straight men. These two ideals converge in the myriad of action films churned out in Hollywood and London over multiple decades. One of the most popular of these franchises, if not the most popular, is James Bond. In the 007 films are found the convergence of everything the dominant culture holds to: the aggressive man dominating the world around him, taking out the enemy by preferably violent means, and, most of all, holding sway over the women he encounters. The success at the box office, grossing in the triple-digit millions for most films, shows how much people want to watch this sort of man. Using psychoanalytic theory and Laura Mulveyâs essay Visual Pleasure and Narrative Cinema, this essay will look at the most recent Bond film, No Time to Die. It will show that the Bond films continue to be successful because the audience wants to be a part of the fantasy it creates, power over beautiful women, no consequences real for impulsive behavior, and unquestioned male authority.Â
A film is successful as it satisfies the audience's need to watch, in a voyeuristic way. Mulvey argues that the Hollywood style âaroseâŠfrom its skilled and satisfying manipulation of visual pleasureâ (Mulvey 24). Bond films fill this audience's need by shooting in exotic locations and parading exotic women across the screen. The viewer is never sure which woman Bond will bed, but they are all a possibility and that excites the audience. The women are not there to further the plot, only to provide the audience with voyeuristic pleasure (24). In No Time to Die, Bond has several women he can choose from. The first is Madeleine, but she is a given because she was his girlfriend in the previous film, Spectre. The other two women, Nomi, the new 007, and Paloma, a CIA agent, both create tension for the audience because they know that Bond could have both of them. Even if he does not, in the dark of the theater, their presence still fulfills the fantasy of watching.Â
After a flashback scene at the opening of No Time to Die, the film moves into the present with Madeleine and James at an exotic location, ostensibly enjoying Jamesâs retirement from MI6. While at first it might not be noticed by the casual viewer of Bond films, Madeleine has been transformed from the woman in Spectre who went to a meeting in the desert in an alluring evening gown and high heels. Here, she dresses attractively but in a more demure style (NTTD 00:07:25). This is followed by a subdued love scene that ends in Madeleine wearing Jamesâs t-shirt (00:07:53). That trope is the sign of submission in a male-female sexual relationship. Bond has conquered Madeleine. She can be looked at, she is still attractive, but she is off-limits, even to the audience because she belongs to him. This still fulfills the fantasy because it lets the audience know that the woman can be conquered. If the man keeps pushing, she will ultimately abandon her independence if thatâs what it takes to be with him. The other two women in the movie dress far more provocatively. Nomi, the new 007, meets Bond in a cut-off tube top that draws attention to her sexuality (NTTD 0:37:43). Paloma, the CIA agent, is introduced to Bond in Cuba and wears a revealing evening gown (0:45:00). As the film progresses, Madeleine is revealed to have had a child, at which point her clothing changes even more dramatically, and she now looks like a television mom (01:34:35). Sheâs attractive, but she is a mom. That is not what the audience wants in a fantasy, so Madeleineâs wardrobe must succumb to the image Hollywood has created of the mother. As Mulvey explains, she has âbecome his property, losing her glamorous characteristics, her generalized sexualityâŠher eroticism is subjected to the male star aloneâ (29). She is his, and she has submitted so much as to bear his child.
Though Bond conquered Madeleine and can claim her as his own, it does not necessarily mean he feels he has control over her. At the beginning of the film, when an agent of Spectre attempts to murder Bond, the man tells James that Madeleine is working with them and that she is the one who has sold him out. He immediately believes the man who is trying to kill him. In a way, this hearkens back to the Bond of the first three Craig films and his constant struggle with M, his boss and a woman. Because he can never bring her into submission to him, he never fully trusts her until her final days, when Bond feels he can rescue her and possibly expects that this will help him finally gain the dominance heâs always wanted. However, later in No Time to Die, James meets with Blofeld, who in Spectre revealed that he had spent a lifetime taking away everyone James loved or cared about. Blofeld tells him that he is the one who set up James, not Madeleine (01:30:50). Almost inconceivably, James also believes him. Mulvey states that in psychoanalytic terms, âthe female figure poses a deeper problemâŠher lack of a penis, thus the threat of castrationâ (29). When looked at that way, two things could be understood. The first is that James had trusted his first lover, Vesper. In Casino Royale, he left MI6 to be with her (02:02:55). She thus castrated him. Because it turned out that Vesper was working for his enemies, Bond had since not completely trusted women he was close to. By No Time to Die, Bond would rather trust his enemy than ever chance being castrated by a woman again.
In her essay, Mulvey does not touch on Freudâs id, ego, and superego theory. James Bond, however, very much meets the definition of id. The id is the âimpulsive part of our psyche which responds directly and immediately to the instinctsâ (McCleod 1). Bond, acting on his instincts, is the one who drives the action of the story forward (Mulvey 28). While the audience might appreciate the battle between Bond and the villain, or Bond and a woman, his ability to almost always do the right thing on instinct alone feeds the Hollywood âlanguage of the patriarchal orderâ (24). In that order, the man is at his best when he follows through on his instincts, not giving thought to consequences but trusting in his absolute rightness. In No Time to Die, Bond proves himself to still be as impulsive and disrespectful for MI6 rules as he was in the first Craig-Bond film, Casino Royale. In a scene where Bond attempts to strangle Blofeld while he is in prison, Bill Tanner, Mâs Chief of Staff, pulls Bond off and admonishes him that he is âviolating the most important rule in the whole bloody playbookâ (NTTD 1:32:15). Tannerâs words are almost verbatim what M told him in Casino Royale after he had attacked an embassy, âyou violated the only absolutely inviolable rule in international relationshipsâ (00:23:18). Bond has never matured. He has never grown out of his id phase. The audience lives out their fantasy of never having to play by the rules and yet still succeeding, being wanted by beautiful women, and winning in the end.
The end of No Time to Die is different from any other Bond film. As in all Bond movies before, James fights the bad guy and wins. He then gets Madeleine to acquiesce and admit that her daughter is his child, thus conquering the last thing she had held out from him and making her wholly his. Both these scenes give the audience the pleasure they were expecting. Bond is âascertaining guiltâŠ, asserting control and subjecting the guilty person through punishment or forgivenessâ (Mulvey 29). However, he makes a decision no Bond before ever made. In the end, he chooses to die. However, the most bizarre thing about his death is that it wasnât necessary. Bond impulsively decides that the island where the bad guy was producing his chemical weapon should be destroyed (NTTD 02:17:15). This, despite the fact that they do not even know if bombs could destroy the chemical. No one questions Bond. Q, who is the supposed know-all genius of MI6, doesnât mention this fact. M, the head of MI6, doesnât give an alternative. Despite the problem of the bombs possibly making the chemical airborne or allowing it into the ocean surrounding the island, everyone goes along with Bondâs impulsive plan. Bond now has total control over each person that surrounds him. Even his superior simply goes along with it. It is the ultimate patriarchal fantasy. The world and people around the man submit unquestioningly. In the end, however, his irrational decision is what causes his death. Even in death, though, Bond retains his power. Without remorse or regret, he climbs to the top of the compound so he can watch his death approach. He is the ultimate manâs man now. The audience who know their own mortality can enjoy the fantasy that when their time comes, they will face it in the same manner, without fear or regret.
There is one other reason Bond had to die at the end of this film. The writers know their audience, and the last thing the typical Bond fan wants is to watch his hero settle down into the domestic life promised to Bond by having a child. That would be the ultimate castration. He would no longer command the world around him but be required to meet the needs of a family. Audiences flock to Bond to forget about their ordinary lives: the bills, the parent-teacher conferences, the battles over vegetables at the dinner table. Leaving the theater knowing that Bond had become like them would forever ruin the fantasy that keeps the male audience afloat amid their everyday problems, that someday they might become as free of the common as Bond is. By having Bond die at the end, the writers give the audience one last fantasy fulfillment: completely being free of all their responsibilities. Bond is dead. He will not have to do any of the mundane things that the patriarchy views as womenâs work. Bondâs death saves him from complete castration.
By viewing No Time to Die through the psychoanalytic lens James Bond becomes more than a collection of action films to enjoy. In this lens it becomes obvious how No Time to Die and the other films are a way Hollywood perpetuates the patriarchal norms of Western society. The films not only fulfill the audienceâs voyeurist needs, they reinforce the manâs rightness in all things and the womanâs roll as his subject to use as he pleases. In turn, the male audience can participate in the fantasy that there is a way to avoid the castration they fear from the women around them.Â
Casino Royale. Directed by Martin Campbel, Sony Pictures Home Entertainment, 2007.
McCleod, Saul. âId, Ego and Superego.â Simply Psychology, 2021. www.simplypsychology.org/psyche.html
Mulvey, Laura. Visual Pleasure and Narrative Cinema. The Sexual Subject: A Screen Reader in Sexuality, edited by John Caughie and Annette Kuhn, 1992, pp. 22-34.
No Time to Die. Directed by Cary Joji Fukunaga, MGM, 2021.
Spectre. Directed by Sam Mendes, 20th Century Fox Home Entertainment, 2016.Â