My Life & The Media

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." -William Bernbach

[themediaisabeautifuthing]

JOMC 101 End of Semester Reflection

Through taking the course JOMC 101, I have learned a lot about the media, especially concerning its future. I learned a lot about the histories of the print industry, the broadcasting industry, the digital industry, and the advertising and public relations industry. With the introduction of the internet, all of these industries, apart from digital, have faced various challenges. They all have the possibility to overcome these obstacles and to have a bright future, if they converge with other mediums and embrace the internet.

[themediaisabeautifuthing]

(via https://www.youtube.com/watch?v=5ybhzu8X0HY)

Videography Project

This video is called Dream It, Do It. 

The music and sound effects do not belong to me.

Katharine McPhee “Somewhere Over the Rainbow”

Sara Bareilles “Chasing the Sun”

[themediaisabeautifuthing]

Advertising Project (Group R)

Client: The University of NebraskaLincoln

Goal: Promote the University

Target Audience: Our target audience is high school athletes of any sport, both male and female and age 15-18, from around the world. We chose to target this audience because this age group is beginning to think about what college they want to go to and athletes specifically could be drawn to Nebraska’s athletic program. Attracting this audience would boost UNL’s athletic program, which in turn could attract other students down the line.

Campaign Goals and Objectives: We want to attract top tier athletes from all sports fields around the world to the University of NebraskaLincoln. UNL is not typically one of the universities in the United States that many high school students strive to apply to. However, our athletic program could be used as a tool to draw in future students. It has been really great in the past and it is still strong and growing today. Our goal is to show prospective students interested in athletics that UNL has great athletic facilities and many are available to non-athletes. In addition, we would also like to show potential recruits that student athletes receive many benefits not only financially and athletically, but also academically.

Competitors: Our competitors include other universities, specifically ones with good and/or popular athletic programs (i.e. Stanford, University of Florida, University of Alabama, Notre Dame, Duke, Michigan State, etc.).

Benefits of UNL’s Athletic Program:

1. Worldrenowned facilities

2. Training Table

3. Topnotch Sports Nutritionists

4. Campus Recreational Centers

5. Outdoor Adventure Center

6. Intercollegiate and Intramural Sports

7. Herman Student Life Complex (Academic Center)

8. Full and Partial Scholarships Offered

9. #9 Fittest College in America Men’s Fitness

10. #41 Fittest College in America Active Times

11. Great fanbase

12. Tutors and Academic Advisors Available

13. Free Access to Certain Athletic Events

14. Discounted Season Tickets for Men’s Basketball, Volleyball, Football

15. Rich history of athletic success

16. Access to sport technology, such as Hudl

Media (suggested media outlet’s including social media): We will use Twitter, Facebook, and Instagram promotions with embedded videos showing the different sports offered at UNL including star athletes in these sports. Tencent’s QQ, China’s top social media tool, and other similar social networking sites from various countries will be utilized as well in order to contact international athletes. We would also like to show the team and community aspect of UNL athletics. In addition, we will use posters and fliers containing links to our social media sites. They will also identify beneficial attributes of the Nebraska athletic program. These can be distributed to high school athletes around the world to spread the reach of our athletic programs and attract the highest talent possible.

[themediaisabeautifuthing]

News Anchor Shuts Down Sheikh Who Told Her To 'Shut Up,' Declared She Is 'Beneath Him'

[clickholeofficial]

Finally! This Realistic Barbie Doll Comes With A Cabinet Full Of Plastic Bags

[themediaisabeautifuthing]

JOMC 101: Create an App

Name of App: Fashion Snap

What This App Does:  Fashion Snap allows the user to quickly identify and determine possible retailers for an item of clothing seen on the go. The user no longer has to have an awkward conversations asking a stranger where they got something they are wearing, as they can simply “Snap,” a photo of the clothing and the app will search databases of retailers partnered with Fashion Snap. It offers a quick and reliable way to find what clothing you are interested in. The app also allows users to connect with friends and see what clothing and styles they are “Snapping,” by providing a social feed similar to popular apps like Twitter or Instagram. Some features of this feed include a “Want,” button, which allows a user to save and follow a “Snap,” of another user to relevant retailer so they can buy clothes similar to what was found. Fashion Snap also benefits both the users and retailers involved in our app. By posting the picture of clothing they photographed on social media, the item they are interested in buying will be discounted by the retailer. This option gives the retailer free advertising in the rapidly growing social media space. This mutually beneficial partnership takes advantage of a world that is becoming more and more integrated with social media. Fashion Snap seeks to offer a more comprehensive and efficient way for users to identify, share, and purchase clothing.

Why Do You Need It?: Time is everything.  This app saves frustrated shoppers hours of searching on the web and asking around for their targeted fashion brands or styles.  It enhances the shopping experience with its social structure and allows users to interact with other shoppers of similar interests.  Along with quickly finding clothing, this app would benefit both the customers and the retailers. Discounts are offered by many of the stores advertising through the app and once customers find the clothing they want, they may receive a discount from nearby retailers with that clothing in stock.  Fashion snap provides a great advertising outlet for retailers and another way of saving money for everyone else!  

Target Audience: The target audience would be men and women between the ages 18-30, mostly college students and young adults. We would be focusing on people who have the money to spend on clothing and targeting people who would want to be socially involved in sharing and viewing other peoples clothing choices. Our target country would be the United States where many of our retail partners will have established brands. Within the US, we would focus on densely populated areas such as cities where these brands would have further recognition and appeal.

Competition: Some major competitors to Fashion Snap in the App Store would be Asap 54 and The Hunt. Both of these apps provide ways for users to identify and purchase items of clothing they encounter as well as providing some form of social experience. However, both of these apps have issues that Fashion Snap remedies. For example, neither app allows a user to delete a post they create, an issue complained about frequently by the other apps’ users. Fashion Snap allows you to customize the content you post no differently than other social media services such as Twitter or Facebook. This means that any post created can be deleted by the user. It has also been noted that Asap 54’s selection of clothing is not very extensive, likely a result of the app being based out of London. Since we are targeting US audiences, we can provide a wider selection from retailers that audience would be interested in. One of the largest criticisms of The Hunt is that, when a photo is taken of an item, it does not automatically find a match for it, but relies on other users to match said item with a retail option. Though this can help assure a more accurate match, this does not serve the “Right Now,” mentality of today’s society, and plants the success of a search squarely in the hands of another user. Fashion Snap’s connection to our partners’ databases guarantees an instant match that should satisfy the user’s search. Finally, neither of these competitors offers the reward aspect that Fashion Snap does. Users are more encouraged to use the app in purchasing clothing they see, by offering discounts when the user posts about the item on social media. This is the defining feature of Fashion Snap when compared to its competitors.

Potential Advertising Partnerships: The Fashion Snap application is a maverick in the fashion advertising industry. We connect and integrate with not only high end fashion companies, fast fashion and more widely distributed fashion companies rule our ad space contrary to the current market. The reason things shape out that way is because all native advertisements on your screen are placed relative to your most frequented brands, products, and material pages. The Fashion ads used on Fashion Snap aren't typical banner display units, fixed to the top or bottom of the app: Instead, they are modified takes on the app's standard post and appear in-stream with other posts uploaded by regular users. Users can "want" the ads just as they can with other postings. We also have the ability to offer advertisers targeting capabilities. A denim company could, for example, target ads to users who have wanted or snapped a pair of competitor's jeans to their favorite “fashion snap” file. Geolocation advertisements present another option for companies that want to target consumers that live in certain urban markets or near its stores.

[awesomeadsrus]

Australia Post ‘If you really want to touch someone - send them a letter’.

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[awesomeadsrus]

Auckland Transport gets this one totally right. Kids see roads differently.

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[huffpost]

When Street Harassers Realize The Women They’re Catcalling Are Their Moms In Disguise

If you’ve ever wanted to tell a street harasser to stick it where the sun don’t shine, but couldn’t find the right words — don’t worry, these mamas got you covered.

A new PSA about street harassment shows what happens when men realize the women they’re catcalling are actually their mothers. Sponsored by Everlast, the PSA takes place in Lima, Peru where, as the video states, seven out of 10 women are harassed on the streets

See more catcallers get surprised by their mother’s here. 

[themediaisabeautifuthing]

ZzzQuil Isn't Feeling the Love From Its Tweet About Landing a Husband

adweek.com

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The Mother ‘Hood Official Video -- Similac

[awesomeadsrus]

Very creative ad for a very complex issue. Part of the unique campaign titled ‘gambling takes everything from you’

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[breakingnews]

3 charged in NY for spying for Russia

New York Times: Three Russians were charged Monday with working secretly in New York as agents for Russian intelligence, the federal authorities said.

The three had been directed to collect intelligence on potential United States sanctions against the Russian Federation and on efforts by the United States to develop alternative energy resources, the complaint said.

Follow updates on this story from BreakingNews here.

[themediaisabeautifuthing]

Baby’s First Word - Doritos Crash the Super Bowl 2015

[burning-stmandard-deactivated20]

#Blizzardof2015

Today’s daily cartoon by Joe Dator​ for the New Yorker

Follow him on Tumblr joedator

[npr]

For 34 years, the William Grant Still Arts Center in Los Angeles has showcased diverse dolls for children. This year’s theme, Jazz Superheroes, incorporates Marvel characters and musical giants.

Black Doll Show Inspires With Wakandan Heroes And Jazz Superstars

Photo credit: Priska Neely/NPR

[wired]

Game developer Zoe Quinn made national headlines last year as the first target of Gamergate, an online movement of angry videogame fans that has inspired widespread harassment, particularly against female games critics and professionals. After suffering vicious and persistent abuse by anonymous online mobs—including death and rape threats that drove her from her home—Quinn is turning the tables on harassers with the launch of Crash Override, a task force devoted to helping targets of online harassment.

[wired]

MORE.