Not so gentle reminder, that you’re going to have to stop drinking Starbucks and eating McDonald’s pretty much forever if this is actually going to work. The Montgomery bus boycott lasted for over a year. That means that people walked everywhere for over a year. This is going to require sacrifice. And I promise you it will work in the long run, especially as more people come on board, but this cannot just be a trend. Your resistance Hass to be continual and I know for me, every time I am further radicalized, I change the way I interact with the world and this is a beautiful time to think about changing the way you interact with the world 
it's important to keep this in mind but also while focused on the actual bds list
like very much fuck starbucks, for a myriad of reasons (including their union busting and, yes, how they've punished workers who support palestine), but also... these are the companies you need to be applying this logic to the most.
