Communication Trends and Styles

Rose. 2010-20584. BA Organizational Communication. UP Manila. Musings, learnings and feelings.

[trendandstyles-blog]

10/5/13

Brand

On our last meeting, we just reiterated some marketing terms that we've used in the past meetings. Here are some of them:

Brand Name

Brand Mark

Brand Identity

Brand Loyalty

Co-Branding

Trademark

Copyright

Patent

Packaging

Global Considerations

[trendandstyles-blog]

9/28/13

Segmenting, Targeting, and Positioning

As a group, we were tasked to create market segments for the following products: working professionals - bag, high school students - radio station, tech-savvy people - gadget, parents - school. This seems like an easy task but it proves to be the contrary. Choosing a specific segment to target is crucial to the success of the organization. After careful deliberation, one must know how to pitch the product well so as to attract the consumers. One way to do this is create a consumer insight which is similar to the 'personification' process. After understanding and describing the consumers, the positioning statement should be carefully crafted. The positioning statement should feature the product, that is, highlight its uniqueness and benefits. The statement should be distinct and consumers should easily identify the product after reading it.

Our group, composed of Krizzia Santos, Margot Calimon, Kleir Miranda, Nadine Agustin, Benjamin Mallari, and Paolo Anyayahan, was effective as the critique given by our classmates were mostly focused on the 'distinctness' of the product. Miss Thea also mentioned how our output were "tuhog"(as marketing and PR people say it) or connected and in line with one another.

Branding

After the constructive reports and intense games between Group 1 and Group 2, we had a short discussion on branding. Branding's purposes are (1) product identification, (2) repeat sales, and (3) facilitate new product sales - all crucial functions to make the company successful. Branding is highly significant to a company as it makes the company stand out above the rest. Effective branding efforts would lead to consumer awareness which translates to company sales.

After discussing several key terms in marketing, I have realized that marketing isn't simply tapping the consumers. It is more than talking to them. Instead, marketing is understanding the consumers in a deeper level so as to maintain the relationships with them.

Marketing might be daunting but the challenges that it poses is constructive in every way!

[trendandstyles-blog]

9/14/13

Consumer Insighting

After a fun groupwork activity in class where we showed our rusted artistic skills in presenting the SWOT analyses of our classmates, we dealt with consumer insighting. It is the understanding the consumers in a deeper level. We don't simply wish to know who or where they are; instead, we aim to understand the hows and whys of the consumer. We want to understand our audience so that we could respond to their needs.

As future professionals in the field of marketing, we are challenged with three things: for our brand to be on top-of-the-mind, to be on the consumers' share-of-wallet, and to be a constant part of the consumer decision making process. This is truly challenging but with a proper consumer insight and effective marketing strategies, then we will most likely succeed.

We also differentiated segmenting, targeting, and positioning from each other. Segmenting is to differentiate one group from another (i.e. boys and girls, from the south or from the north students, etc.). Targeting is to actually tap or reach out to a segment. Lastly, positioning is how you present your product or brand. Knowing the difference among the three would help us better grasp our brand.

Consumer insighting might sound like a tedious job. However, in doing so, we assure our organization foolproof success. We have an understanding and we are utilizing this information to create effective campaigns. Understanding such terms would help us in dealing with future projects that we might be handling. Who knows we might even end up in the consumer insighting department of an organization?

[trendandstyles-blog]

8/31/13

Wasting Your Time by Ms. Danee Liz

We are on our last 7 months in school and then we're good to go. We are about to embark on a completely different journey. This time, we will be utilizing EVERYTHING that we have learned in school in actual practice. It sounds exciting but at the same time, overwhelming. Are we really ready to be out there? Did OrCom prepare me for whatever would come my way? And most importantly, would I find a job that suits me?

Last Saturday, Miss Thea invited an OrCom alumni and a good friend of hers - Ms. Danee Liz. She set an engaging tone on her talk; thus, our class was eager to hear what she has to say. She shared to us the various fields she has been in. From a recruitment agency, to a personal shopper, to a radio DJ of RX, a tech-lifestyle journalist and a program manager of Asian Institute of Management - she has proven that OrCom graduates can be anywhere they want to be. She has used all her OrCom skills such as technical writing, interpersonal and intercultural communication, public relations, marketing, and a handful of life skills such as patience and critical thinking. Miss Danee was grateful to the degree program for it has molded her into what she is today - a successful and excellent employee.

There was one point in the talk where she mentioned how OrCom graduates are excellent or in-demand because we are only few. I think of this as both an advantage and a disadvantage. While we are trained to become good in everything, most people in the professional field prefer people who specialized in something. In the same way that doctors who specialized in an area are deemed higher that the general physicists, it somehow also applies to us OrCom students. Another thing is, since we are only few, most people don't know where to place us. They're confused on what we could actually do leading on to doubting if we are actually good in anything. But the thing is - we are good in everything. We are after all - UP students. We have been trained by the best. Our skills are top-notch and no other degree program comes close to us. If you want a worker who are trained in everything and you can rely on, then hire us. If you want excellent and impressive outputs, then choose us. Because we are jack of all trades, masters of communication, and we won't waste your time.

[trendandstyles-blog]

8/24/13

FMCG

Coca-Cola has produced several hit campaigns with their unique marketing ideas. One of these is the 'Happiness Truck' that aims to give smiles to random people on the streets. They gave out Coke bottles, roses, guitars, toys, and even a full lechon - just by pressing the Coke button! This is in line with their marketing slogan - "Open Happiness." Coke often taps the virality of their marketing schemes to sell itself. What makes them successful is they create marketing strategies that are well put together. You can see they exerted a lot of time and effort before implementing such campaigns.

TELECOMMUNICATIONS

Globe, Smart, Sun Cellular, BayanTel and PLDT has utilized almost all types of marketing to sell themselves. As the competition between these companies grow stronger, each company offers distinct propositions to its market. 

SCHOOLS

Even schools are selling itself to the market. Gone are the days when they only have to rely on word-of-mouth and strong credibility. Colleges are tapping on celebrities to promote themselves (e.g. Anne Curtis for AMA, Sam Concepcion and Ivan Dorschner for ABE, etc.). They also produce brochures and pamphlets for curious parents. They even have billboards and OOH visuals to compliment their marketing strategies.

***

Marketing is everywhere. As students training to become efficient marketers, we have to become more critical of these strategies. We have to learn from the past and improve the current trends because without a doubt, marketing will be more competitive than ever in the future.

[trendandstyles-blog]

8/10/13

JUMPSTART. Marketing Workshop.

Marlo Carrasco and Chris Manguera graced our classes last August 10 to discuss their MarkProf experience. As alumni of the program, they shared to us their remarkable experience. The MarkProf programs aims to train college students in marketing and sales. After their rigorous training, opportunities for work opened up. They encouraged us to join the program so as to experience the same rewards they received. 

They also taught us the 5 basic steps in creating a marketing plan.

PROBLEM - What is the current situation? What is causing the problem?

TARGET MARKET - Demographics, Psychographics, Technographics.

CONSUMER INSIGHT - Fill up "I .. Because .. But .."

BIG IDEA - Theme that guides you through the execution

EXECUTION - Strategies and tactics

It is important to know that each step leads to the next one. Consider the information gathered for each step before proceeding. As most of our professors says, our marketing plans ALWAYS have to be "tuhog." In doing so, we would be creating effective and successful campaigns.

---

To learn more about MarkProf, visit their pages: FaceBook : https://www.facebook.com/MarkprofTop25?fref=ts markprof.org

[trendandstyles-blog]

8/10/13

HOTEL INDUSTRY

Solaire Resort and Casino Hotel, a venture of the Bloomberg Corporation, has caught the attention of thousands after its successful marketing campaign. Situated strategically at the highly anticipated Entertainment City in Pasay, it boasts top-quality services, luxurious rooms and expansive casino games. The Solaire Hotel takes pride in its goal to bring Las Vegas to Manila

To compliment their services, the marketing team has implemented effective strategies. This is demonstrated through above-the-line marketing with their TV commercials, niche marketing with their events directed to musicians, drip marketing with their scheduled e-mails, promotional marketing with various giveaways in their casinos, and viral marketing by utilizing the catchy song, “Brighter Than The Sun.” This song is translated in their various efforts every time they use the colors yellow, orange, and white as well as the logo of a sun. 

Solaire’s marketing efforts has succeeded because it has reached the public effectively. Today, the Solaire Hotel is deemed as one of the top hotels in the country despite it being new. It still has a lot of untapped potential and it is well on its way to becoming the top hotel of the country.

[trendandstyles-blog]

7/27/13

MarkUP. Go Beyond Knowledge. Get the MarkProf Experience. UP Film Institute. 1-4 PM. July 27, 2013.

To jumpstart their key program, the MarkProf Foundation has toured the top universities of the country to inspire and push students with a passion for marketing. Our class (OC 152 SEG) was assigned to attend the UPD leg of their campus tour. Organized by UPD's ABAM, MarkUP gathered students from the Metro to listen to the successful stories of professional marketers.

Albet Buddahim Mr. Albet started the program with his inspiring story. A former employee of P&G and then transferring to Performics, he has implemented several hit campaigns. He teaches us that Filipinos can make it anywhere as long as they have the knowledge, skills, and wit to shape things up.

He also shares to us these key lessons:

Leadership is about teamwork. Learn to take turns and give opportunities.

Create and shape the future.

One should have the passion for excellence.

Always do the right thing, no matter how hard it is.

Build a legacy and start it now.

Today, marketing is all about leadership. To market something, one must learn how to lead.

Emmanuel Cruz Instead of continually promoting your product through the traditional means (i.e. through TV, radio and print), why not market your products in the perspective of your customers? That is the question Mr. Emmanuel Cruz poses to us. It is highly important to take into consideration the opinions, choices, and demographics of your customers. After all, your profits would come from them so why not shift your focus to them?

Paulo Campos Mr. Paulo Campos has the perfect credentials attached to his name. A graduate of Harvard business school and one of the founders of ZALORA Philippines, his talk focused on 'Online Marketing.' The Internet has fundamentally changed marketing. With the use of the Internet as the primary tool to promote, sell and process their orders, they have no limits. It has become a two-way conversation between the company and its clients. There is a certain transparency they implement to let their consumers be aware of how they handle things.

After listening to his talk, I am now more assured of my thesis topic. My thesis would be focusing on social media policies and its benefits. I am determined to finish my study as I know it would have a lot of benefits both to the company and myself. Opening myself to the online world, much like what I'm doing right now, helps me to become more knowledgeable about certain matters on the world wide web. The Internet continues to expand, and we, its users, are expected to keep up.

[trendandstyles-blog]

7/20/13

Like most things, marketing entails a step-by-step process. It may be tedious but going through all the steps would result to an efficient and effective marketing plan. Last Saturday, we were joined by one of our professor’s colleague in PSBank - Mr. George de la Rama. A marketing officer of the company and a graduate student of Ateneo, he discussed to us the elements of a marketing plan drawing information from his knowledge and experience.

Marketing Planning Process Step 1: Background, Purpose and Focus Step 2: Situational Analysis (SWOT) Selecting Phase Step 3: Target Audience Step 4: Objective and Goals Understanding Phase Step 5: Barriers, Benefits and Competition Designing Phase Step 6: Positioning Step 7: Marketing Mix: The Intervention Tools

In each step we studied, Mr. de la Rama pointed out certain guidelines to be followed and tips to be considered when creating a marketing plan.

We have to differentiate our objectives from our goals (i.e. objectives are what we want our target audience to do or what they need to know, while goals are the desired level of output).

 It is recommended that we make a bulleted list of our strengths, weaknesses, opportunities, and threats.

In selecting our target audience, we should first segment the market and then evaluate these markets. After such tasks, we should finally choose one segment to target.

We should also follow a SMART approach in setting our objectives and goals (i.e. Smart, Measurable, Achievable, Realistic, and Time-specific).

The customers are not always right even though they bring the profit. One should also dare to stand out above the competition.

Our products and services should land and occupy a specific place in the minds of our customers so as to gain loyalty.

The 4Ps – Product, Price, Place, and Promotion – should be thoroughly planned.

Akin to the public relations plan we have created in the previous semester, marketing plans also calls for critical and creative thinking. Each step in the process requires a lot of effort and determination. It is highly significant to have a clear view of what you want your product to be right from the start. What sets marketing apart from public relations in my opinion, is the actual selling of the product. There is a product with a price attached to it, positioned in a profitable area, promoted by effective strategies. While both fields continue to argue which is the bigger aspect of the two, I can say that both marketing and public relations lie interdependently with one another, still separated by a very thin line. As OrCommunicologists, it is our duty to draw that line but STILL be equally adept in both.

[trendandstyles-blog]

7/10/13

The Philippine Student Quill Awards is just on its 2nd year and yet it has already established itself as one of the credible award-giving bodies of the state. This year, hosted by the Organizational Communication Society, the Quill Awards Campus Tour visited UPM. Ms. Ritzi Ronquillo of the International Association of Business Communicators who personally invited UPM to join and submit an entry discussed the mechanics of the contest. She also shared her knowledge on how to craft an excellent and winning work. The CAS Little Theater was filled with eager and curious students all ready to learn from the expert herself.

Ms. Ritzi Ronquillo is an inspiration. She is a member of an internationally-affiliated organization and she aims to uplift the status of the Philippines in the business field. She is renowned for her skills and talent. Serving as the President of the International Associate of Business Communicators – Philippines and the Board Director of the International Association of Business Communicators’ 2013–2014 International Executive Board, she develops strategic plans and directions for the benefit of these organizations. She also has more than 30 years of experience in communications and public relations, having worked on the fields of publications, advertising, special events of MERALCO. She continues to inspire students of universities to pursue their dreams in the careers of communications and public relations. She pushes us to strive towards excellence as Filipinos continue to emerge as top communicators in the business field.

IABC Main: http://www.iabc.com/ IABC Philippines: http://iabcphilippines.com/

[trendandstyles-blog]

7/06/13

Various industries rely on marketing to gain profits. Various marketing teams implement innovative and out-of-the-box strategies to maximize their potential. Various efforts by these teams continue to engage its customers because of their wit and substance.

While I was aware that the airlines and healthcare industries utilize different marketing strategies on their part, I am still surprised by some of their tactics. Some of these strategies are very technologically-driven, while some are just plain inventive. These two industries are just the first two of the six industries we would be discussing in the course. I am looking forward to the other strategies employed by the others.

AIRLINES INDUSTRY

As a reporter of the said industry, my group researched several tactics used by both local and international airlines. One particular tactic that I liked is the one which used Facebook to connect its fliers with other passengers. With their built-in app – ‘Share A Journey’, you can take note if you are on the same flight with your friends. It has never been done before and the idea is striking. They have maximized technology to boost their promotions. Other apps, videos, promos, contests, fare reductions, and codesharings implemented by different airlines have been effective in achieving its goal of promoting their company to more passengers as well.

My sister who works at Etihad Airways as a cabin crew for more than 3 years says, “Here in Etihad, we consider marketing highly significant. With our diverse marketing strategies, we are able to reach out to future guests and meet their needs. As one of the leading airlines in the world, we need to keep up with the fierce competition, since we aim to continue what we do and eventually establish ourselves as the top airlines in the world.

HEALTHCARE INDUSTRY

I was hesitant to be assigned to report in this topic because I am not aware of their strategies. I thought the healthcare industry was limited to hospitals like St. Luke’s Medical Center or Asian Hospital. However, cosmetic surgical clinics, and facial spas and clinics are included as well. Personally, hospitals like St. Luke’s and Asian shouldn’t delve into too much promotion. They should focus instead of improving their services to its clients instead of going into too much thinking over their promotions. The marketing battlefield has become more competitive over the years in this industry. Nevertheless, I want them to lessen their efforts on this aspect and improve their services instead.

By the end of the session, Ms. Thea asked us why we are studying the different marketing strategies of various industries. We answered with, “so we could compare them,” or “so we could understand that this or that is already a strategy in itself.” However, we are studying all of these to become better in whatever field we may be in the future. We may shift careers as many times as we want, but at the end of the day, we are still competent in every industry. 

[trendandstyles-blog]

6/29/13

Marketing is everywhere. It might be right under your nose and you don’t even realize it. The marketing battlefield has grown competitive pushing marketing managers to create out-of-the-box strategies for the public. At the same time, the public has grown more critical. They scrutinize the facts and weigh their options. It is for this reason that different types of marketing have emerged.

These are some of the current marketing types that continue to prevail:

• Internet Marketing

AliExpress [www.aliexpress.com] Offering 40% off on Summer Dresses

This ad is one of those pesky little ads that I close every time I watch a video. They could change their ad into something more visually attractive, like showing a picture of the dresses on a banner beside the video instead of including it inside the screen. In a screen full of objects trying to get the user’s attention, the ads should stand out.

•  Above-the-Line Marketing

GMA (TV), Gran Matador Brandy (Radio), BDO (Print – Magazine) The commercial explains the ongoing promo of GMA; the radio jingle similar to the one on television is played; A BDO Rewards ad featuring an older woman enjoying SM shopping points from banking with BDO.

These companies know their market and viewers. They use this information to position their ads in the prime spots of the different channels. This results to more views and thus, leads to more profits.

• Trade Show Marketing

Solar Entertainment A booth was set up in the 2012 PCTA Convention. They showcased the different shows of each channel.

The booth definitely stands out because of its pleasing exteriors. With the competitive atmosphere in trade shows, one must learn how to stand out in order for clients to flock to their booth. Solar was able to pull it off by designing an interactive booth and partnering with a refreshment concessionaire.

• Search Marketing

Google Buy ads on Google Search

Google uses their own resources to market themselves to potential clients. After searching certain keywords, Google has optimized its search engine to include those who have paid them in a certain spot above all the other results. However, people tend to skip over these ads most of the time for fear that they might be spam websites.

• Direct Marketing

San Miguel Coffee A promodizer offers free samples of San Miguel Coffee. The booth also features a mini-game at the side.

This type of direct marketing is a sure hit in groceries. Grocery-shoppers love to try out free and new products offered by various companies. If these shoppers enjoyed these products, they would immediately buy these products. One way to improve this tactic is to train the promodizers to entice shoppers by being extra-friendly and well-acquainted with the product.

• Niche Marketing

The Baby Ultrasound Company The shop offers different packages for the pregnant women. They have 2D and 3D packages suited to their budget.

As a store catering to the pregnant ladies, they make sure their services are fitted to the women. They focus on ultrasound services and offer good packages which pregnant women would find very helpful.

• Drip Marketing

SM Cinema SM Cinemas offer promos for the ‘Aftershock’ film which is exclusively distributed by SM.

Through these continuous e-mails, clients become aware of the products and services a company offers. As a result, they visit the store or office to check out these products and services. After reading such e-mails and I am interested with the product, I research about this product first then go on to purchase it if I find it suited for me.

• Social Media Marketing

WeChatPH [@WeChatPh] Free text and voice message + free HD video chatting = WeChat. Download and try now!

People tend to spend most of their times in various social networking sites. Facebook and Twitter, then opened their websites for advertisements to gain more profits. It is a successful type of marketing since people tend to read most of what’s written on these websites.

• Promotional Marketing

Air Asia P688 fares to different destinations until seats last.

Offering promos and discounts would attract more customers. They love getting products and services in a lower rate compared to the original. A lot of airlines offer cheap fares these days. These companies compete with one another much to the benefit of the customers.

• Viral Marketing

Despicable Me 2 [Pixar] Happy meals in McDonald’s would include a free minion toy and customers are encouraged to collect them all

The movie has utilized its adorable characters to promote the movie. With their cute antics, customers wanted to have a minion of their own. They watch video clips, wear shirts, play the Minion Rush game, and collect the toys. They have created special video clips of minions to promote the movie. Through this, the public became more curious and more interested to see the film.

• B2B Marketing

Palawan Express Pera Padala through LBC Money sent through LBC branches can also be picked up at Palawan Express branches

Through this coordination, businesses are able to cut costs. This coordination is very helpful, not only to the companies involved but also to the consumers.

•  Mobile Marketing

Citic Tower Offering a condo unit in Chinatown Banawe.

Mobile marketing is effective in terms of sending out your message to your customer. People tend to read all the messages they receive on their phones. However, mobile users find this type of marketing irritating usually. They don’t want to receive unnecessary messages, especially when you’re not interested on the products they’re offering.

• Telemarketing

In the past 10 years or so, I have not come across any sort of telemarketing. I am aware that telemarketing is still alive in the country and even booming in other countries, but with the proliferation of mobile phones, families usually cut their telephone lines. If telephone users don’t hang up after their initial words, they usually answer with “I’ll get back to you.”

• Personalized Marketing

Globe Telecom Create your own Superplan with their easy steps

Today, Globe is the leading postpaid provider to most Filipinos. These easy steps featured in a magazine-brochure type is uncomplicated which clients like. They even offer freebies on top of the plan which makes it even more interesting. Customization of plans has not been done before and this strategy is definitely a success.

• Sports Marketing

Coca-Cola Coca-Cola joins forces with PBA to inspire Young Stars

In this type of marketing, companies involve themselves with sports. Coca-cola’s venture in basketball is for a great cause. However, sports marketing has a limited audience. I believe that only sports aficionados would be their viewers and they are usually men. Men are wary of the products they see on TV and are passive if they don’t see anything in it for them. 

• Affiliate Marketing

Geeks Alert [www.GeeksAlert.Com] An online store that sells quirky and fandom-related products.

The website earns affiliate commissions on certain featured products through either Amazon or other affiliate marketing programs.

• Referral Marketing

Blowout Bar Manila Refer 3 of your friends to Blowout Bar Manila and they would give you a free blowout! The more you refer the more blowouts you get from them. 

By referring a certain brand to your friends, they would immediately assume that the brand has exceeded your expectations and now you wanted to share this information to others. Adding a bonus when you refer them to others would be a great upside as well. 

• Guerrilla Marketing

BlackBerry A BlackBerry event held in the Mall of Asia main atrium to promote BlackBerry products

Flash mobs have grown more popular due to its creativeness and enthusiasm. They attract a lot of attention since a lot of dancers usually comprise a flash mob number. However, people around tend to get lost on what the cause of this flash mobs are. Do they simply want to dance or are they now promoting something? For people to understand such, a cohesive and connected appearance of the dancers should be visible.

• Trade Marketing

Puregold The grocery provides various products from wholesalers to their consumers.

Puregold has risen to the top because of the variety of the products they offer. They have all the products needed by the consumers. They find this convenient and so they become frequent shoppers of the grocery.

• Integrated Marketing Communication

Walt Disney Company The famous Mickey Mouse logo is placed almost everywhere. Their employees work in character during office hours. They embody their slogan, "Where dreams come true."

IMC involves a strategic coordination of multiple communication channels. Walt Disney has promoted itself consistently with the related ads, products, parks, movies, and even employees. 

[trendandstyles-blog]

6/22/13

As my last days in school start slipping away, I find myself daunted with the thought of making a living. But I am ambitious. I want to have job that pays well. A job worthy of all the effort, blood and tears I’ve spent in the university. Over time, I find myself leaning to the fields of marketing and public relations. It’s challenging, yet I enjoyed every bit of it. I find value in each step we take to market or promote a particular thing. I have decided then that marketing would be the field for me.

However, I also find myself lacking the necessary skills and knowledge to be in the marketing field. We had ‘Dynamics of Public Relations’ last semester with Sir Barry Barrientos but no matter how similar both fields may be, there is still a line that separates the two. I want to learn more. I want to be skilled. I want to know the workings, dynamics and all the information I need to learn about the field I so wanted to be in.

This semester, our batch would be taking up ‘Communication Trends and Styles’ with Miss Thea Gutierrez. It is a course required in the curriculum of our program (BA Organizational Communication). As soon as I found out that we’re going to delve into the world of marketing, I knew I was going to have to work harder in this course. After all, everything I will learn in the class would be things I would eventually use in the future. I am hopeful that as the semester goes by and my last days in school start ticking away, I will be prepared for whatever would come my way.

Marketing is the philosophy of understanding the market, identifying the needs of the target market, meeting these needs, and providing the needs with the right pricing. The class also shared their takes of the term ‘marketing,’ and these are some of their definitions:

selling of the product image or brand

how organizations find ways to communicate their products and services to their target market

identifying and maintaining human and social needs

meeting needs profitably

Integrated Marketing Communication (IMC) is also prevalent today as it is beneficial to most companies. Through this concept, consumers usually relate an ideology to a brand. For example, Coke’s ‘Open Happiness’ campaign is translated into the different channels the brand offers. They include it on their advertisements through commercials, print, events, and company programs. But it does not stop there. They also place it on the actual products, the company’s trucks, and even inside their offices. Through this action, they are able to translate ‘Open Happiness’ in so many ways. In the end, the consumers immediately relate ‘happiness’ with Coke.

We have also taken up the different career paths of marketers. After reading so many options, I am more determined the work in the field. Marketing would open a lot of opportunities for those who want to dabble with it. With marketing, you’re constantly challenged because of the continuous change with your market but at the same time, you constantly improve because of the knowledge and skills you acquire.

At the end of the day, marketers are just like any business people. They need to be business-oriented, humble, inquisitive, and determined. What set them apart are their great communication and people skills. Through their regular interaction with their market, they are able to create effective plans for the benefit of whichever company they’re in. I know I have what it takes. All I need is a little push, new information and some mad skills to get me going.

[trendandstyles-blog]