Hey, Pornhub. We’re Not Buying It.
Yesterday, the massive online porn site Pornhub unveiled their first big money billboard in New York City’s legendary Times Square. (By the way, ad space in Times Square can cost up to $2 million. We looked it up.)
The ad, created by the winner of Pornhub’s ad campaign contest, features a hand forming a heart over the site’s logo and the bold text, “ALL YOU NEED IS HAND.” The site then filmed a video underneath the billboard of a hired choir of men and women singing a twisted rendition of The Beatles’ popular hit song, “All You Need Is Love,” but replacing the word “love” with “hand”.
Yes, this ad was the winner of a real contest held by Pornhub. There were thousands of people who submitted their ideas for non-pornographic ads promoting the site. A few months ago, we wrote a blog post titled, ‘Pornhub Vs. #PornKillsLove’, that went on to reach over a million people on Facebook. In the post, we took some of the disturbing contest ads and remade them from the REAL perspective:
That was our response to Pornhub’s ongoing attempt to normalize porn. And they are still going at it in a way that people might not realize right away.
Think about if you wanted to sell people a product that was harmful and addictive. What would you do?
First, you would want go to great lengths to show people that what you’re selling is NOT harmful, that it is normal and acceptable. You would want to camouflage the true nature of what you are selling so that people would see it as just any another product. You would try and bend your message to make it seem like something other than it really is.
Well this is exactly what Pornhub is doing.
Pornhub is now placing these non-offensive ads in the public eye, painting a harmless picture of the harmful material they are making millions of dollars off of every day: porn.
But what Pornhub (and the porn industry as a whole) would like you to think, and what porn really is, are two very different things.
Pornhub wants you to think that their site is just a simple way to love yourself. This unsuspecting ad is not immediately offensive and seems to be promoting a care free ideal that you are all you need.
But here’s what Pornhub is really saying through this ad:
- You don’t need love. You don’t need a boyfriend, girlfriend, husband, wife, or any other personal human connection to be fulfilled.
- You don’t need healthy and committed sexuality, you just need yourself and a computer screen.
- Your sexual pleasure and desires are what’s most important. And if that means going outside of a committed relationship to satisfy yourself, then no problem.
And last but most importantly:
- Porn is normal, harmless, and even encouraged. Everyone does it and it’s not a big deal.
Make no mistake: porn is not normal. Porn is not harmless. Porn acts like a drug addicting its users, damaging relationships, and harming society as a whole. But ads like this - subtly (or in cases like this, not-so-subtly) injected into the mainstream and placed amongst advertisements for soft drinks and food chains - begin to normalize people’s perception of porn.
If we didn’t have all the overwhelming facts and personal accounts of how harmful porn really is, we might just say that these guys are pretty smart. But just like giant tobacco companies that seek to make smoking look cool and in turn get lifelong customers, we see Pornhub for what it really is.
If you aren’t cool with money hungry corporations like Pornhub pushing these harmful ideas down society’s throat, share this article and share THIS ad that we made, telling the truth about love:
Save this photo and SHARE if you Fight for LOVE! Take a stand and show people that LOVE is worth it!
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Tweet: This new Pornhub ad in Times Square is garbage. LOVE TAKES TWO! #PornKillsLove. Check it out @fightthenewdrug’s latest blog: http://ctt.ec/7eXZS+
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