Why do we desire things ... and Brands?
We can often give good reasons like “that Oura ring helps me stay healthy,” “I like the creaminess of Nespresso” or “I fell for the stylish design and convenience”… But rather than fulfilling rational or emotional needs many objects primarily satiate a sociological desire: The desire to be like people we associate with those objects. Thus, the kitchen or an Oura ring on our finger is as likely…
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