Ten Things We Hate About Trad Pub
Often when I say âIâve started a small press; we publish the works of those who have trouble breaking into traditional publishing!â what people seem to hear is âme and a bunch of sad saps couldnât sell our books in the Real World so weâve made our own place with lower standards.â For those with minimal understanding of traditional publishing (trad pub), this reaction is perhaps understandable? But, truly, there are many things to hate about traditional publishing (and, donât get me wrong - there are things to love about trad pub, too, but thatâs not what this list is about) and itâs entirely reasonable for even highly accomplished authors to have no interest in running the gauntlet of genre restrictions, editorial control, hazing, long waits, and more, that make trad pub at best, um, challenging, and at worst, utterly inaccessible to many authors - even excellent ones.
Written in collaboration with @jhoomwrites, with input from @ramblingandpie, here is a list of ten things that we at Duck Prints Press detest about trad pub, why we hate it, and why/how we think things should be different!
(Needless to say, part of why we created Duck Prints Press was to...not do any of these things... so if youâre a writer looking for a publishing home, and you hate these things, too, and want to write with a Press that doesnât do them...maybe come say hi?)
1. Work lengths dictated by genre and/or author experience.
Romance novels canât be longer than 90,000 words or they wonât sell! New authors shouldnât try to market a novel longer than 100,000 words!
A good story is a good story is a good story. Longer genre works give authors the chance to explore their themes and develop their plots. How often an author has been published shouldnât put a cap on the length of their work.
2. Editors assert control of story events...except when they donât.
If you donât change this plot point, the book wonât market well. Oh, youâre a ten-time bestseller? Write whatever you want, even if it doesnât make sense we know people will buy it.
Sometimes, a beta or an editor will point out that an aspect of a story doesnât work - because itâs nonsensical, illogical, Deus ex Machina, etc. - and in those cases itâs of course reasonable for an editor to say, âThis doesnât work and we recommend changing it, for these reasonsâŠâ However, when that list of reasons begins and ends with, â...because it wonât sellâŠâ thatâs a problem, especially because this is so often applied as a double standard. Weâve all read bestsellers with major plot issues, but those authors get a âbyeâ because editors donât want to exert to heavy a hand and risk a proven seller, but with a new, less experienced, or worse-selling author, the gloves come off (even though evidence suggests time and again that publishersâ ability to predict what will sell well is at best low and at worst nonexistent.)
3. A billion rejection letters as a required rite of passage (especially when the letters aren't helpful in pinpointing why a work has been rejected or how the author can improve).
Well, my first book was rejected by a hundred Presses before it was accepted! How many rejection letters did you get before you got a bite? What, only one or two? OhâŠ
How often one succeeds or fails to get published shouldnât be treated as a form of hazing, and we all know that how often someone gets rejected or accepted has essentially no bearing on how good a writer they are. Plenty of schlock goes out into the world after being accepted on the first or second try...and so does plenty of good stuff! Likewise, plenty of schlock will get rejected 100 times but due to persistence, luck, circumstances, whatever, finally find a home, and plenty of good stuff will also get rejected 100 times before being publishing. Rejections (or lack there of) as a point of pride or as a means of judging others needs to die as a rite of passage among authors.
4. Query letters, for so many reasons.
Summarize all your hard work in a single page! Tell us who youâre like as an author and what books your story is like, so we can gauge how well itâll sell based on two sentences about it! Format it exactly the way we say or we wonât even consider you!
For publishers, agents, and editors who have slush piles as tall as Mount Everest...we get it. There has to be a way to differentiate. We donât blame you. Every creative writing class, NaNoWriMo pep talk, and college lit department combine to send out hundreds of thousands of people who think all they need to do to become the next Ernest Hemingway is string a sentence together. There has to be some way to sort through that pile...but God, canât there be a better way than query letters? Especially since even with query letters being used it often takes months or years to hear back, and...
5. "Simultaneous submissions prohibited.â
No, we donât know when weâll get to your query, but weâll throw it out instantly if you have the audacity to shop around while you wait for us.
The combination of âno simultaneous submissionsâ with the query letter bottleneck makes success slow and arduous. It disadvantages everyone who aims to write full-time but doesnât have another income source (their own, or a parentsâ, or a spouseâs, or, or or). The result is that entire classes of people are edged out of publishing solely because the process, especially for writers early in their career, moves so glacially that people have to earn a living while they wait, and itâs so hard to, for example, work two jobs and raise a family and also somehow find the time to write. Especially considering that the standard advice for dealing with âno simultaneous submissionsâ is âjust write something else while you wait!â ...the whole system screams privilege.
6. Genres are boxes that must be fit into and adhered to.
Your protagonist is 18? Then obviously your book is Young Adult. It doesnât matter how smutty your book is, erotica books must have sex within the first three chapters, ideally in the first chapter. Sorry, weâre a fantasy publisher, if you have a technological element you donât belong hereâŠ
While some genre boxes have been becoming more like mesh cages of late, with some flow of content allowed in and out, many remain stiff prisons that constrict the kinds of stories people can tell. Even basic cross-genre works often struggle to find a place, and thereâs no reason for it beyond âif we canât pigeon-hole a story, itâs harder to sell.â This edges out many innovative, creative works. It also disadvantages people who arenât as familiar with genre rules. And donât get me wrong - this isnât an argument that, for example, the romance genre would be improved by opening up to stories that donât have âhappily ever afters.â Instead, itâs pointing out - there should also be a home for, say, a space opera with a side romance, an erotica scene, and a happily-for-now ending. Occasionally, works breakthrough, but for the most part stories that donât conform never see the light of day (or, they do, but only after Point 2 - trad pub editors insist that the elements most âoutsideâ the box be removed or revised).
7. The lines between romance and erotica are arbitrary, random, and hetero- and cis-normative.
This modern romance novel wonât sell if it doesnât have an explicit sex scene, but God forbid you call a penis a penis. Oh, no, this is far too explicit, even though the book only has one mlm sex scene, this is erotica.
The difference between âromanceâ and âeroticaâ might not matter so much if not for the stigmas attached to erotica and the huge difference in marketability and audience. The difference between âromanceâ and âeroticaâ also might not matter so much if not for the fact that, so often, even incredibly raunchy stories that feature cis straight male/cis straight female sex scenes are shelved as romance, but the moment the sex is between people of the same gender, and/or a trans or genderqueer person is involved, and/or the relationship is polyamorous, and/or the characters involved are literally anything other than a cis straight male pleasuring a cis straight female in a âstandardâ way (cunnilingus welcome, pegging need not apply)...then the story is erotica. Two identical stories will get assigned different genres based on who the people having sex are, and also based on the âskillâ of the author to use ludicrous euphemisms (instead of just...calling body parts what theyâre calledâŠ), and itâs insane. Non-con can be a âromanceâ novel, even if itâs graphically described. â50 Shades of Grayâ can sell millions of copies, even containing BDSM. But the word âvaginaâ gets used once...bam, erotica. (Seriously, the only standard that should matter is the Envelope Analogy).
8. Authors are expected to do a lot of their own legwork (eg advertising) but then don't reap the benefits.
Okay, so, youâre going to get an advance of $2,500 on this, your first novel, and a royalty rate of 5% if and only if your advance sells out...so youâd better get out there and market! Wait, what do you mean you donât have a following? Guess youâre never selling out your advanceâŠ
Trad pub can generally be relied on to do some marketing - so this item is perhaps better seen as an indictment of more mid-sized Presses - but, basically, if an author has to do the majority of the work themselves, then why arenât they getting paid more? Whatâs the actual benefit to going the large press/trad pub route if itâs not going to get the book into more hands? Itâs especially strange that this continues to be a major issue when self-publishing (which also requires doing oneâs own marketing) garners 60%+ royalty rates. Yes, the author doesnât get an advance, and they donât get the cache of ~well I was published byâŠ~, but considering some Presses require parts of advances to get paid back if the initial run doesnât sell out, and cache doesnât put food on the table...pay models have really, really got to change.
9. Fanfiction writing doesn't count as writing experience
Hey there Basic White Dude, we see youâve graduated summa cum laude from A Big Fancy Expensive School. Of course weâll set you up to publish your first novel you havenât actually quite finished writing yet. Oh, Fanperson, youâve written 15 novels for your favorite fandom in the last 4 years? Get to the back of the line!
Do I really need to explain this? The only way to get better at writing is to write. Placing fanfiction on official trad pub âdo not interactâ lists is idiotic, especially considering many of the other items on this list. (They know how to engage readers! They have existing followings! They understand genre and tropes!) Being a fanfiction writer should absolutely be a marketable âI am a writerâ skill. Nuff said. (To be clear, Iâm not saying publishers should publish fanfiction, Iâm saying that being a fanfiction writer is relevant and important experience that should be given weight when considering an authorâs qualifications, similar to, say, publishing in a universityâs quarterly.)
10. Tagging conventions (read: lack thereof).
Oh, did I trigger you? Hahahaha. Good luck with that.
We rate movies so that people can avoid content they donât like. Same with TV shows and video games. Increasingly, those ratings arenât just âR - adult audiences,â either; they contain information about the nature of the story elements that have led to the rating (âblood and gore,â âalcohol reference,â âcartoon violence,â âdrug reference,â âsexual violence,â âuse of tobacco,â and many, many more). So why is it that I can read a book and, without warning, be surprised by incest, rape, graphic violence, explicit language, glorification of drug and alcohol use, and so so much more? That itâs left to readers to look up spoilers to ensure that theyâre not exposed to content that could be upsetting or inappropriate for their children or, or, or, is insane. So often, too, authors cling to âbut we donât want to give away our story,â as if video game makes and other media makers do want to give away their stories. This shouldnât be about author egos or ~originality~ (as if thatâs even a thing)...it should be about helping readers make informed purchasing decisions. Itâs way, way past time that major market books include content warnings.
Thank you for joining us, this has been our extended rant about how frustrated we are with traditional publishing. Helpful? No. Cathartic? Most definitely yes. đ€Ł
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