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As a reaction to AXE Anarchy... Introducing AXE Victory, because a king deserves more.

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We do it for you.

The Future of Publishing - created by DK (UK) (by PenguinGroupUSA)

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A heavy discussion we had during the morning class.

How much do you know about Google? And how much does Google know about you..

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LET'S TALK CRISPS - SUNDAY

Ending this weeks subject with a quick sketch of a fashion editorial I made. I wanted to take Pringles to the next step. It can't be always party where people have fun and plays a game of monopoly. Some people, I'm talking about the lonely woman' souls, are craving fun all the time. I think Mr. Pringles has a solution for those wandering women. When the man leaves the room, a frivolous box unties itself and reveals her a golden potato chip.

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LET'S TALK CRISPS - REFLECTION

Last week I was briefed with a branding assignment for my minor. I thought it would be good to challenge myself with something I haven't done before. That's when I came up with the idea to re-brand a potato chips brand, Pringles. First of all, I did research on their current market position, finding out the core business was to communicate fun and happiness through chips. Well, to re-brand, actually it is 'Extreme Make-Over', I have to measure the image. Stretching the boundaries I found out a powerful copy that absolutely doesn't fit the current image. Seems I hit the jackpot!! 

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video: https://slapchop.com/

LET'S TALK CRISPS - WEB

Origins of nowadays Pringles, once you slap....

Click on their website and order your slapchop. Watch how amazingly they slap. Nuts? no problem. Just buy this penis pump.. ehum.. slapchop for twenty bucks at https://slapchop.com/

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LET'S TALK CRISPS - VIDEO

Once you pop!

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LET'S TALK CRISPS - PACKAGING

because they are back in black and it is good for the health of our children.

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LET'S TALK CRISPS - PRINT

image: http://admonkey.files.wordpress.com/

Just beautiful how Lays takes its position on the market. Writing a powerful copy that brands the potatoes as good as if it is healthy. A smiling girl eating crisps and some simple ingredients makes us almost believe that crisps is healthy. 

Unfortunately they forgot to mention the 60% fat and the 10g of fat per serving. I think they should've shown an overweight kiddo eating potato chips. 

What do you think of too optimistic advertisement and crisps? 

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That's what he said?

Coming up

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LET'S TALK CRISPS

" I am a creative with heavy mood swings. These are my rules of the game; we are going to talk about several cases by certain way and order "

Today Logo

Tuesday Print

Wednesday Package

Thursday Video

Friday Web

Saturday Reflection

SUN DAY

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Once you pop, you can't....  That's what she said.

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Busy making a trendbook for 2016... Will it be messy around that time?

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Sometimes talking might work it out, sometimes not. I personally think that talking is not the best solution at the first moment due to the weak flesh. People don't control themselves as easy as they think. Sometimes one breaks something and the chance of fixing it up is zero. Words are bullets, Bullets are words. Mental and physical violence is always the answer. Why can't we put aside our pride and take the dead cat (Chinese saying).

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*sigh* stretching the boundaries... too much screenshots.. Typical when I'm making visuals for branding concepts.

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Web 4.0 agenda. REALDEAL!

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image: ibelieveinadv.com

I need one of these, might produce faster!