The number of people buying their first iPhone is declining. Apple's annual Worldwide Developers Conference this week will showcase how the technology giant is diversifying so that it no longer has to rely so heavily on its signature product. For most of the past decade, the story of Apple Inc. has been the story of the iPhone. Yet in that time, Apple has learned a neat trick: how to get roughly 1 billion iPhone owners to fork over money for a strategically expanding number of non-iPhone products and services. The iPhone company has become the devices, wearables, services, accessories, payments, finance, and experiences company. This diversified moneymaking approach is crucial because there are fewer and fewer people on Planet Earth who have yet to buy into Apple's ecosystem, but still want and can afford its products. Of course, Apple will continue looking for new iPhone buyers and, as Chief Executive Tim Cook has often signaled, it will eventually need a successor to the iPhone. Meanwhile, Apple will also have to stay on the right side of regulators, and its own developer partners, even as it grows ever larger. The number of people buying their first new iPhone has declined every year since its peak in 2016, when there were 129 million of them, according to calculations by independent Apple analyst Neil Cybart. In 2019, the number was 48 million, and it continues to decline. Yet during last holiday season Apple experienced record-high quarterly revenue. #apple #iphone #diversity #innovation #tech #techcompanies #mondaymotivation #aiksol https://www.instagram.com/p/CBvOCp8hhNt/?igshid=1mbva8g86uzx4