American Express: The Journey Never Stops - Top Class Storytelling During the Academy Awards
American Express tells four great stories of celebrity struggle, and ultimate success, in these new spots from Oglivy & Mather, NY. The ads features queen of soul Aretha Franklin, sitcom star Mindy Kaling, GoPro founder Nick Woodman and restauranteur Natalie Young.
The spots first aired in edited form during Sunday's Academy Awards on ABC and is worth sharing as great examples of well-executed storytelling. The only thing missing is a more direct "hero" role and position of the brand in the 4 stories. You get the sense that AmEx has made a difference during the struggles, but I think it would have been possible to tell a bit more about while still keeping the authenticity.
The Playlist:
AmEx did however seek to make a difference for a Nelson George an unknown indie filmmaker trying to finish his film about a struggling ballerina - a small stunt that puts action behind the story and also cleverly encourage viewers to engage on Twitter.
Tonight, letās help @nelsongeorge finish his beautiful #film. #journeyneverstops http://t.co/ZNs1EfWiNTandhttps://t.co/wD4HM0rKS3
and American Express (@AmericanExpress) February 23, 2015












