Bethany McCarthy

- BCU Graphics Student -

[bethanyrosina-blog]

My next step was to experiment with the colours of the tattoo. I have used the colour replacement tool to simply make each tattoo look more realistic. The plain black colour in photo 1 looks less realistic than the redness used in photo 2. However, photo 2′s colour replacement went wrong and looked as though the whole arm had turned red. My favourite is photo 3, where the black has been replaced with a darker blue shade as some ink looks when healed on a persons body.

[bethanyrosina-blog]

I’ve been trying to recreate tattoo’s on the body through photoshop. These are some of the examples which have not been very successful. To create these I used both existing tattoo’s on others bodies and stencils from the internet. I used the multiply tool to get rid of white space and the warp tool to fit it to the body. For the text I warped a rectangle to the shape of the body and then used text to path. My skills need to develop before this will look realistic and/or professional. 

[bethanyrosina-blog]

My final two ideas consist of two concepts - one is a facebook campaign showing a person with their personality on the outside of their body through the use of tattoo’s, props, etc. Then I would perhaps use text on the side to show how the person is so much more than a ‘disabled person’. Whilst they have a disability, they aren’t defined by this aspect of their appearance or mentality etc. 

The second concept is to have a double page magazine spread with a wheelchair attached to the image of a person with a disability. When the reader opens the spread the image of the wheelchair pulls away from the person, showing them to be so much more than a disabled person. This would be used to remind the audience that people with a disability have hobbies, interests and activities they like to do just the same as normal people. 

[bethanyrosina-blog]

For my case study I will be looking at the graphic designer Paul Pateman, also known as ‘Pate’. His work can be seen at http://www.pateontoast.co.uk/

He specialises in Graphic Design, showing detailed yet clean-cut work. 

One of the most influential pieces to me is his use of design to show personalities of each person in image 10. I could use the prospect in my work in terms of my disability campaign by showing how people with a disability have a personality just the same as people without a disability. I hope to change the attitudes of adults towards people with a disability with this concept. 

[bethanyrosina-blog]

Here’s one of my double page spreads for the Arkitekt magazine mini task we completed last week. I have used a grid and based the intersecting points at points of the photograph. My approach is minimalist. If i could change this I would have added more colour and would have moved some text to the intersecting points.

[bethanyrosina-blog]

Forgot to put these up the other week. Here are my ideas inspired by David’s advice to try and come up with 100 ideas for the project. After exploring I have decided my main focus to be the attitudes of the general public towards people with a disability. Two thirds of people feel awkward around disability so I wish to help end the stigma around disabled people. 

[bethanyrosina-blog]

Sharing some images of my sketchbook today. I began my project with a moodboard of various campaigns that interested me and how their approach had been effective or ineffective. I then began to focus on disabilities and the campaigns which inventively portray the issue of attitudes towards those with a disability. I found that a key issue is how the general public perceive disabled people, with 67% of the British public feeling awkward about speaking to a person with a disability (according to Scope). 

[bethanyrosina-blog]

Yesterday we were set a mini task to create the front cover and two double page spreads of a new architecture magazine named ‘Arkitekt’. We had to use our own images so I thought I’d share a few of them on here!

[bethanyrosina-blog]

This week we also came up with scamps for our campaigns in small groups. Our group developed an idea called ‘positive pancakes’ where the aim was to spread positivity and confidence to the generation of today. This involved writing words on pancakes using a method seen virally on facebook and other social media and then posting the image on instagram using the hashtag #yourpositivepancake. The person to post the most amount of words on a pancake wins!

Some other ideas were those such as a animal rights campaign showing the skinned animal used for fur coats on a coat hanger as opposed to the coat it makes. This raises issues surrounding the ethical controversy of real fur outfits and things such as leather bags or snakeskin boots. 

Another was a campaign supporting #blacklivesmatter, showcasing a gun with the power being taken out of it using words in the background. 

The exercise was exciting and helped inspire our creativity using a method of 100 design sketches in an hour.

[bethanyrosina-blog]

On Friday we went to see Peter Kennard’s exhibition ‘Off Message’ at the mac. It is a collection of Kennard’s work from 1968 to 2016. His work is very interesting with the theme of corruption and war running through most of his projects. The work is relatable as many can see the horrors of war yet it still happens today. His pieces are very motivational for me as I have a keen interest in social and political corruption especially in regards to the government and their manipulation of the people. 

[bethanyrosina-blog]

To kick off my research I have looked at various campaigns which use design to convey a message to the audience and inform and persuade them. For example, the design of the plastic bag in image number 4 is effective as it forces the user to interact with the product. Image 7 is used in a clever manner, with the typical toy soldier figures being manipulated into various yoga positions. This shows two polar opposites in one concept; Yoga is for calming the system and peace through meditation whilst war is about obtaining peace through violence. By contrasting two ideas it shocks the audience into viewing the reality of the subject at hand. 

Sources: 1) http://blazepress.com/2014/06/32-powerful-advertising-campaigns-harsh-realities-animal-welfare/

2) http://www.popularmechanics.com/science/environment/g53/environmental-ads-44102408/

3) http://www.creativebloq.com/advertising/creative-print-ads-target-plastic-pollution-1131640

4) http://www.ucreative.com/inspiration/creative-packaging-excellent-designs-of-paper-bags-and-boxes/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed:+YouTheDesigner+You+The+Designer

5) http://www.designscene.net/2011/04/ark-mission-india-winter-collection.html

6) http://www.demotivateur.fr/article-buzz/36-affiches-de-campagnes-publicitaires-qui-marquent-au-fer-rouge–3527

7) http://adsoftheworld.com/media/print/espaco_clara_luz_yoga_soldiers_2

8)http://www.dandad.org/en/d-ad-amnesty-international-its-not-happening-here-happening-social-good/

[bethanyrosina-blog]

On Friday we were given the new module brief. We have been asked to create a piece which puts forward a message we wish it to convey, to inform or persuade the audience. To kick off the module we sat down as a group and discussed causes and ideas which inspire us. We came up with causes such as the NHS, Autism Awareness, safety in the city and even body issues such as self confidence. Some ideas even consisted of campaigning for design and how there should be ‘no boundaries’.