Could you imagine making your own movie, making like 20 million dollars, and then going “awesome, now to install a DVD duplicating machine in my house and personally burn copies by hand like a medieval monk preserving sacred texts”
Like I need people to understand the mental image here of a multimillionaire internet creator personally overseeing DVD production in his own house like he’s running an underground bootleg operation out of a basement in 2007.
It’s weirdly charming because there’s something very “old internet” about it, this energy of “I made a thing, and now I will physically hand it to people myself like an artisan at a craft fair.”
The man really said: “The future of cinema is me standing next to a humming disc burner at 2am”
And like... I can't help but believe he's onto something
I think the reason this feels so radical is because we're so used to everything coming from huge corporations that any smaller operations are sorted into novelties.
We don't really see "garage companies" grow into something bigger on the regular. I'm pretty sure most of the ones in living memory were people seizing the online shopping space when the internet first hit the mainstream, and a lot of those had big investment capital as well.
So seeing someone climb from bottom up ends up feeling "weird" or even "wrong" to us, because we're so used to untouchable corporate monoliths dominating industries uncontested.
It's a hopeful sign that free markets aren't completely dead, but this is only happening because entertainment media isn't (yet) so tightly regulated that newcomers are shut out completely.
BTW, in the 80's, professional software was being sold on the same kind of floppy disks people bought blank. I don't see any reason the same can't be done with SD cards today. (I get that USB is more versatile, but SD cards are so much more compact and portable.)
