19/09/2023
After the proposal presentation feedback about our concept or idea, these are the feedback that I have received and what I am doing and planning to iterate it.
HMW statement: How might we create a recruitment process that empowers and supports women, while mitigating the impacts of gender stereotypes, fostering an inclusive workforce?
my concept idea: is to create an app (EmpowHer) that empowers women by providing them with the tools and resources they need to navigate the recruitment process and reach their career aspirations. This includes helping them build confidence, enhance their skills and make informed career decisions, connecting women and their dream career. By creating an app, empowering women and giving them with the opportunity by rating, helping to change your workplace. using these ratings to help women make smarter decisions and help companies better understand how to retain top female talent. This app also helps them find opportunities and companies that best suited to what they are looking for, whether it is flexibility to work, salary satisfaction, mentorship, wellness initiatives and more,
feedback received:
"Empowher"
A recruitment process and supports women.
only 10% of workforces are gender balanced
Gender and racial/ethnic diversity and equality
confidence up-skilling, informed career decisions.
giving workplaces ratings
matchmaking with employeers/employees
rating, feedback, gender-neutral profiles
anonymity and privacy
educational content
BI-cultural filters
podcasts, videos
missing what is your industry question in the app workflow
embedding biases in design when the product is so gendered
articulated within the app the varieties of experiences around parental leave etc.
empowher negates the effect of gender neutral profiles
what is your empathy connection to the project?
universal design principles
flexible, inclusive
needs to be intersectional.
next steps:
I am to rebrand the name to be more inclusive with other genders, rebranding "EmpowHer" to just Empower to make it less gendered. To create an option where people have the choice to add their gender, race/ethnicity, etc. into their profiles to give them their voice. Within the rating and review system - add filters where it can show reviews based on reviews submitted by gender, race, ethnicity, etc. In the app workflow, i wil move the industry question from advance section, then add an option on the advance section whether they would like to change the current industry in and they are ale to select what they would want to change into.
This week I will be focusing on creating my brand, and create concepts of the first iteration of the app workflow and aesthetics using figma and procreate.








