Hey everyone, I just wanted to say that for my capstone in my undergrad, our class ran an ad campaign for VS. So, of course, we got to talk to a ton of executives for the company. One of our goals for them was to figure out how to make VS appeal more to the younger generation. The girls in my class (which was about 98% of my class) immediately jumped on the “body inclusivity” train. Why not start hiring plus-size models to be angels? Why not start including bigger sizes?
The executives immediately took it off the table. Their words were “We are interested in selling the fantasy of the supermodel” in layman’s terms that equates to “no fat chicks” and we spent the rest of the meeting with the ladies in my class (myself, included) questioning the executives and essentially jumping down their throats.
Victoria’s Secret is not interested in body inclusivity. They don’t care about appealing to a wider audience, despite their failing sales. They’re seriously a bunch of older, out of touch people who don’t understand that times are changing and they will very soon get left behind. We gave them facts, statistics, and survey results that we collected that PROVED that people aren’t interested in VS anymore and that’s exactly why. But they don’t care about that. They don’t care about improving their own image. They just don’t care about their own consumer base.
I hope somebody besides me reads this. Because I want more people to know what narrow minded scumbags the executives at Victoria’s Secret are.
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