We live in a world of resources. Once we call something waste, we have devalued it, with little-to-no going back. 'Waste' is a resource waiting to find a new purpose, to be reinvented, reused, reutilised... Moving into circularity and out of linearity is key. Food is a collection of elements coming together to form delicious treats and so binning it on the basis of its appearance is throwing away a mountain of resources; minerals, water, soil, labour, money, energy...I could go on... Think. Everything has a story, a journey. That's not something to waste.














