[hayleymorodesign]

Where Local Engagement Blooms and Design Flourishes

Although I have learned many industry-specific lessons from my Fall Semester Design Leadership project, what I have enjoyed the most about the project is the deeper understanding I have gained of local community engagement and enrichment. I have discovered that my community is passionate about its people and spaces, and there is much more involvement than I had expected.

This has been incredibly inspiring for me, as someone who has primarily lived in larger cities and has not experienced the same level of care that exists within small towns. As I started observing city council meetings, I was surprised by the number of people expressing their opinions and being genuinely heard by city officials. I found that the Mayor showed great empathy towards his constituents and remained relatively impartial, except in cases of injustice and inequity. I was delighted by the public's extensive knowledge of these topics and their willingness to engage in difficult but necessary debates in the most polite manner possible. Lastly, I was inspired by the locals' love for their land. Through every ethnographic interview, I came to understand why Hollanders invest so much in their homes.

When I moved here 2 years ago, I quickly realized that this is a place where action is taken promptly. When people make requests, they see tangible outcomes. Holland's government practices are inherently focused on the needs of its citizens. By including the diverse perspectives of the public, their approach becomes centered around design stewardship. We can observe this through the significant improvements made to our city every year.

Other cities should look to Holland as a model for community engagement and enrichment. The level of involvement and care demonstrated by the local community is truly inspiring. From active participation in city council meetings to the genuine empathy shown by city officials, Holland prioritizes the needs and voices of its constituents. This shows the power of community-driven decision making and its positive impact on a city's overall well-being. Yours creatively, HM

[hayleymorodesign]

From Pollution to Progress: Holland's Watershed Moment

I have made significant progress on my Fall Semester Design Leadership project, which focuses on waterfront access and sustainability efforts in Holland, MI. One of the most significant discoveries I have made so far is that there have been many improvements in collaboration with larger corporations, as evidenced by the history of Holland, city council decisions, and the reasoning behind the pace of change.

As a relatively new resident of Holland, I found this surprising because I had only held a negative view of the waterfront factories. However, after learning about the progress made so far, I realized that not all of it has been unnecessary. In fact, the city has been making slow but strategic moves toward progress.

One example of Holland's improved sustainability efforts is their collaboration with factories to implement advanced wastewater treatment systems. Several factories along the waterfront have installed these systems, resulting in a significant reduction in the amount of pollutants discharged into the lakes. By investing in these treatment systems, the factories have shown their commitment to minimizing their environmental impact and protecting the water quality of Lake Macatawa and Lake Michigan. This improvement is a positive step towards creating a more sustainable and eco-friendly waterfront in Holland.

Another way Holland has made strides towards a more sustainable future is with the establishment of a new smart battery plant. This innovative facility will play a crucial role in advancing clean energy solutions and promoting environmental stewardship in the community. The smart battery plant aims to produce high-quality batteries that can be used in various applications, such as electric vehicles and renewable energy storage systems. By investing in this state-of-the-art facility, Holland is positioning itself as a leader in the green energy sector and contributing to the global transition towards a more sustainable and carbon-neutral future.

The progress made on Holland's waterfront highlights the importance of community engagement, environmental stewardship, and sustainable design. The local government is working alongside the corporations towards creating a transformative waterfront that benefits all residents and visitors. By prioritizing accessibility, inclusivity, sustainability, and economic feasibility, Holland aims to create a vibrant hub that improves quality of life, community identity, and economic growth. Yours creatively, HM

[hayleymorodesign]

Sailing Towards Sustainability: Sea Bags Sets a Course for Eco-Fashion Success

This week, we have been discussing brands that take an original concept of a product and alter it to promote good in the world. Sea Bags is another brand that excels in this area by finding a creative and sustainable solution for repurposing old boat sails.

Sea Bags takes discarded sails from boats and transforms them into unique and stylish bags. These bags not only serve as a functional accessory but also carry a story of adventure and resilience. Each bag is handcrafted with meticulous attention to detail, ensuring both durability and a distinct nautical aesthetic.

What I find most inspiring about Sea Bags is their commitment to sustainability. By repurposing sails that would otherwise end up in landfills, they contribute to reducing waste and minimizing their environmental impact. Additionally, they prioritize using eco-friendly materials and practices throughout their production process.

The bags themselves are not only visually appealing but also practical and versatile. From totes and backpacks to clutches and crossbody bags, Sea Bags offers a wide range of options to suit different preferences and needs. The unique patterns and designs on the bags reflect the individuality of the sails they are made from, making each bag truly one-of-a-kind.

Sea Bags is a shining example of how creativity and sustainability can go hand in hand. Their commitment to repurposing materials and creating beautiful, functional products is truly commendable. I am grateful to have discovered Sea Bags in my local town of Holland, MI and to be able to support their mission of preserving the spirit of the sea through their unique bags.

Yours creatively, HM

[hayleymorodesign]

Trash Tycoon: A Game that's Not Just Waste-ing Time

Today I want to discuss an inspiring design concept I recently stumbled upon - the "Trash Tycoon" board game. This innovative game from 2011 not only provides entertainment but also serves as a powerful tool to raise awareness about the pressing global issue of waste management and the multitude of challenges it presents.

In "Trash Tycoon," players are transported into the world of waste management entrepreneurship. As they immerse themselves in the game, they are tasked with the mission of building the most efficient and sustainable waste management systems. Through interactive gameplay and thought-provoking strategic decision-making, players gain valuable insights into the complexities of waste disposal and recycling.

The visually captivating elements of the game not only make the game more enjoyable but also enhance the players' understanding of waste management challenges. By delving into the world of "Trash Tycoon," players not only have a chance to have fun but also to develop a deeper understanding of the global waste management crisis.

While this board game may not have been the most popular in 2011, I believe it can still serve as a valuable source of inspiration for creating similar products. If we can effectively capture users through gaming, we have the opportunity to reach and educate people. By designing games that are enjoyable, engaging, and educational, we can make a meaningful impact in the world. Yours creatively, HM

[hayleymorodesign]

Designing Responsibly: Deloitte's Exemplary Design Leadership

In my exploration of companies practicing responsibility in design leadership, Deloitte emerges as another inspiring example. Deloitte has been at the forefront of integrating financial, societal, and environmental impact into their design approach, showcasing a commitment to purposeful design.

Financially, Deloitte has taken steps to ensure responsible financial practices. They prioritize transparency and ethical decision-making, aligning their design strategies with their clients' financial goals while considering long-term sustainability. By fostering financial responsibility, Deloitte sets a high standard for design leadership.

Societally, Deloitte actively engages in initiatives that drive social impact. They leverage their design expertise to support nonprofits, social enterprises, and community initiatives, aiming to address pressing societal challenges. By using design as a tool for positive change, Deloitte demonstrates the power of design leadership in shaping a better society.

In terms of environmental impact, Deloitte recognizes the urgency of addressing sustainability concerns. They have implemented strategies to reduce their carbon footprint, minimize waste, and promote sustainable practices throughout their operations. By integrating environmental considerations into their design decisions, Deloitte showcases their commitment to environmental stewardship.

Deloitte's holistic approach, encompassing financial, societal, and environmental dimensions, sets a benchmark for responsible design practices. I am motivated to follow in their footsteps by considering the broader impact of my design decisions and striving to create value for clients while advancing sustainability and social progress. Yours creatively, HM

[hayleymorodesign]

Designing Responsibly: Leading the Way with Purposeful Design

This week we're reflecting on examples of companies practicing responsibility in design leadership. One prominent example that stood out to me is Nike. Nike has made significant strides in balancing financial, societal, and environmental impact through their innovative approach.

Nike Sustainability. Move to Zero

We’re committed to a better tomorrow for all athletes. Move to Zero is our journey toward zero carbon and waste to help protect the future o

Financially, Nike has demonstrated responsibility by investing in sustainable manufacturing practices. They have implemented initiatives to reduce waste and improve energy efficiency in their production processes, not only benefiting their bottom line but also minimizing their footprint.

Societally, Nike has been a pioneer in promoting diversity and inclusion. They have taken a strong stance on social issues and have used their platform to support causes such as gender equality and racial justice. By championing inclusivity in their designs and marketing campaigns, Nike has shown a commitment to making a positive societal impact.

In terms of environmental impact, Nike has taken significant steps to address sustainability challenges. They have made substantial progress in reducing their carbon emissions and have set ambitious goals to achieve carbon neutrality. Additionally, Nike has explored innovative materials and manufacturing techniques that minimize environmental harm, such as using recycled materials in their products.

These examples of Nike's responsible design leadership inspire me as a design leader. They demonstrate the importance of considering the broader impact of our design decisions and finding ways to create positive change. I aspire to adopt a similar approach, integrating sustainability, inclusivity, and social responsibility into my design practice.

By learning from Nike and other responsible design leaders, I aim to contribute to a future where design not only serves its commercial purpose but also fosters a more sustainable and equitable world. Yours creatively, HM

[hayleymorodesign]

The Dark Patterns of Online Shopping

Continuing down our path of problematic stakes in the ground, today we are calling out the use of dark patterns in online shopping experiences. Dark patterns refer to design techniques that manipulate or deceive users into taking actions they may not have intended or desired.

One common example is the "sneaky subscription" pattern, where online retailers make it difficult for users to cancel or unsubscribe from subscription services. They may hide the cancellation option behind multiple clicks or bury it in hard-to-find sections of the website. This stake in the ground prioritizes maximizing subscription revenue over user convenience and transparency.

Another example is the "scarcity" pattern, where websites create a sense of urgency to encourage immediate purchases. This can be achieved through countdown timers, limited stock notifications, or flash sales. While these tactics may increase sales, they can also pressure users into making impulsive decisions without fully considering their needs or alternatives.

The design of dark patterns puts a stake in the ground for short-term profits and conversion rates, often at the expense of user trust and satisfaction. As design leaders, it is crucial to prioritize ethical design practices that respect user autonomy and promote transparency in online interactions.

[hayleymorodesign]

The Pitfalls of Social Media Algorithms

This week we are continuing our stake in the ground series, but this time we’ll discuss some that I find to be problematic. Today, we’re going to talk about social media algorithms. Social algorithms are designed to curate and prioritize content based on user preferences and engagement. While the intention is to provide users with a personalized and engaging experience, it often leads to echo chambers and information bubbles.

For example, on platforms like Facebook and Twitter, the algorithmic timeline shows users content that aligns with their interests and beliefs. While this can create a sense of validation and familiarity, it can also reinforce biases and limit exposure to diverse perspectives. This can further divide society, as individuals are less likely to encounter opposing viewpoints and engage in meaningful discussions.

The design of social media algorithms puts a stake in the ground for user engagement and retention, prioritizing content that is likely to generate likes, comments, and shares. However, this stake comes at the cost of a more balanced and inclusive information ecosystem. It is essential for design leaders and platform developers to recognize the impact of these algorithms and strive for a more balanced and diverse user experience.

[hayleymorodesign]

The Power of Stake in the Ground in E-commerce

In this second post of our stake in the ground series, let's explore the influence of putting a stake in the ground in the e-commerce industry. Everlane, an e-commerce fashion brand, has made a name for itself by putting a stake in the ground for radical transparency in the fashion industry. They believe that customers have the right to know how their products are made, where they come from, and how much they cost to produce. By providing detailed information about its supply chain, production processes, and pricing breakdowns, Everlane offers a level of transparency that is rare in the fashion world.

Through their transparent approach, Everlane has built a loyal customer base that appreciates their commitment to honesty and integrity. By challenging the traditional fashion industry norms and shedding light on the true costs of production, Everlane has disrupted the market and set a new standard for transparency in e-commerce.

The stake in the ground taken by Everlane demonstrates the power of aligning personal values with business practices. By standing up for what they believe in, they have not only differentiated themselves in a crowded industry but also built trust and loyalty with their customers. Yours creatively, HM

[hayleymorodesign]

The Stakes are High: Design Leadership and Personal Values

This week, I would like to share my perspective on the relationship between personal values and putting a stake in the ground as a design leader. I believe that putting a stake in the ground is crucial for design leadership because it represents a commitment to one's beliefs and principles. It serves as a guiding force that shapes the design process and influences the final outcome.

When a design leader puts a stake in the ground, it means taking a stand for what they believe in and making decisions that align with their personal values. It is an opportunity to create a design solution that goes beyond meeting functional requirements and addresses deeper issues. By infusing personal values into the design process, a design leader can create solutions that have a meaningful impact on the audience, user, or consumer.

One example of putting a stake in the ground is the company Patagonia. They have established themselves as a leader in sustainable and environmentally conscious practices. Patagonia's mission is to "build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis". By taking a strong stance on issues like climate change and promoting sustainable practices, Patagonia has not only built a brand with perceived value but also cultivated a community of like-minded individuals who support their mission. They have demonstrated that profitability and sustainability can go hand in hand, inspiring other companies to follow suit. Patagonia's stake in the ground has not only differentiated them in the marketplace but has also created a powerful emotional connection with their audience, leading to long-lasting brand loyalty.

Yours creatively, HM

[hayleymorodesign]

Breaking the Cultural Parameters: Bridging Boundaries and Inspiring Change

Recently, I’ve embarked on a project to address the issue of limited public waterfront access in Holland, Michigan. Through the project process, I’ve come to Understand and respect the cultural parameters that are crucial when creating a design solution for this community.

One cultural parameter that I must navigate is the deep connection that the residents of Holland have with their natural surroundings. The community deeply values the preservation of the environment and seeks solutions that are in harmony with nature. To overcome this cultural parameter, I plan to incorporate sustainable design practices that prioritize the protection and conservation of the waterfront. By leveraging eco-friendly materials and renewable energy sources, I aim to create a design solution that aligns with the community's environmental values.

Another cultural parameter to consider is the diverse demographic makeup of the community. Holland embraces cultural diversity, and it is essential to design a waterfront access solution that is inclusive and considers the needs and preferences of residents from various cultural backgrounds. To address this parameter, I will conduct extensive user research and engage with community members representing different cultures and traditions. By actively involving them in the design process, I can ensure that the solution respects cultural diversity and fosters a sense of belonging for all.

Furthermore, Holland has a strong sense of community and collaboration. Overcoming the cultural parameter of community involvement requires establishing strong partnerships with local businesses, organizations, and government agencies. By actively seeking their input and involving them in the implementation and maintenance of the waterfront access projects, I can harness the collective wisdom and resources of the community to create a design solution that truly reflects their values and aspirations.

In navigating these cultural parameters, I am committed to creating a design solution that not only respects the cultural fabric of Holland but also enhances the overall quality of life for its residents. By embracing the richness of cultural diversity, prioritizing sustainability, and fostering community collaboration, I believe that this project can contribute to a waterfront access solution that creates a positive and lasting impact on the community. Yours creatively, HM

[hayleymorodesign]

Diving into Cultural Parameters: Navigating the Depths of Design

This week, we’ll delve into the fascinating topic of cultural parameters and their significance in design. Cultural parameters refer to the values, beliefs, traditions, and norms that shape our societies. They provide a framework within which design solutions are developed and implemented. As I explored this concept, I realized that cultural parameters play a vital role in ensuring that solutions are relevant, respectful, and effective.

While it is important to honor cultural parameters, I also pondered whether there are situations where they should be broken. Cultural evolution is a dynamic process, and sometimes breaking cultural barriers can lead to positive change. However, it requires a delicate balance of sensitivity, understanding, and careful consideration of the potential impact.

I came across a thought-provoking example of breaking cultural parameters in the field of fashion. Designers who challenge traditional gender norms by creating gender-neutral clothing are pushing boundaries and promoting inclusivity. By doing so, they are challenging societal expectations and providing a platform for self-expression.

Overall, cultural parameters offer valuable insights into the needs and preferences of different communities. They serve as a guide for designers to create intentional solutions that are not only functional and aesthetically pleasing but also culturally sensitive and inclusive.

Yours creatively, HM

[hayleymorodesign]

Unleashing the Parameters 2: Pushing the Boundaries of Design

When it comes to design, parameters can either be seen as limitations or opportunities for innovation. Throughout my design journey, I have come across instances where design leaders have pushed the boundaries of parameters to create extraordinary solutions.

One such example is the redesign of a city park in my hometown. The design team had to work within the constraints of limited space due to neighboring private, corporation-owned property and a tight budget. Instead of viewing these parameters as restrictions, they saw them as an opportunity to think outside the box. By leveraging a creative use of space, and incorporating modular structures that extend over the water, the design team was able to transform the small park into a vibrant and multifunctional boardwalk that provides a scenic path along the waterfront for walkers, runners, and bikers.

This project taught me that parameters can actually fuel creativity and result in unexpected outcomes. Sometimes, challenging the status quo and breaking traditional norms can lead to groundbreaking designs that exceed expectations.

However, it is important to recognize that not all parameters should be challenged or broken. Some parameters, such as safety regulations or ethical considerations, are constant and non-negotiable. Understanding which parameters can be pushed and which ones should be respected is crucial for responsible and effective design.

In conclusion, parameters should not be seen as obstacles, but rather as catalysts for innovation. By leveraging or alleviating parameters, designers can unlock their full creative potential and create designs that truly make an impact.

Yours creatively, HM

[hayleymorodesign]

Unleashing the Parameters: Wanderlog App Design

When designing solutions for a specific audience, it is important to first define the parameters involved. These parameters can be tangible, such as materials, space, user experience, and cost, or intangible, such as anticipating the future, addressing emotional needs, and creating societal impact. In my Design Leadership course, we discussed how parameters, although initially seeming restrictive, actually play a crucial role in providing a framework for fostering innovative and groundbreaking ideas.

A highly successful example of this is the mobile application Wanderlog. Wanderlog has revolutionized the way people plan and organize their travel itineraries by offering an intuitive interface and seamless user experience. It provides a comprehensive and intentional platform that allows users to effortlessly create and customize their travel plans, record their experiences, and share their adventures with friends and family. Wanderlog has truly set a new standard in the realm of travel applications.

Wanderlog: best free travel itinerary & road trip planner app

Plan your vacation or road trip with the best travel planner for marking routes, plans, and maps with your friends, on web or in a mobile ap

Wanderlog focuses on intangible parameters related to societal impact and emotional needs. It not only connects travelers with unique planning capabilities but also supports them economically and culturally. By sharing insights on trip budgeting, local attractions and businesses, and optimized commuting routes, Wanderlog goes beyond providing a quality service for its users; it empowers them.

Yours creatively, HM

[hayleymorodesign]

Thinking Outside the Cubicle: Implementing Design Thinking in Business

Design Thinking Series Part 2

Design thinking is a highly utilized approach for designers and creatives, but what many people don't realize is the value of this problem-solving process when applied to generalized business solutions. Overall, design thinking offers a systematic and creative approach to problem-solving in business, helping companies drive innovation, enhance customer experiences, and stay competitive in today's fast-paced and ever-changing market.

Companies that embrace design thinking value collaboration and interdisciplinary teamwork. By bringing together individuals with diverse backgrounds and perspectives, they can generate innovative ideas and solutions that may not have been possible otherwise. One company that has successfully embraced these concepts is Steelcase, a global leader in the office furniture industry. They recognized the need to evolve beyond traditional furniture manufacturing and transform into a solutions-oriented company.

Design Thinking and Its Role in the Creative Process

As more designers use design thinking to transform how we develop products, services, processes and strategy, the ability to innovate and ha

Steelcase employed design thinking principles to reimagine their business practices. They conducted extensive user research, observing how people work and collaborate in modern office environments. This deep understanding of their customers' pain points and aspirations enables them to develop innovative products and services.

For example, Steelcase introduced flexible workspace solutions that promote collaboration and adaptability. They created modular furniture systems that can be easily reconfigured to support different work styles and activities. Additionally, they developed technology-integrated products that enhance productivity and facilitate seamless collaboration.

By integrating design thinking into their business practices, Steelcase was able to drive innovation, differentiate themselves in the market, and create meaningful experiences for their customers. They transformed from a furniture manufacturer to a trusted partner in shaping dynamic and inspiring work environments.

In conclusion, design thinking has proven to be a valuable approach to driving innovation and success in business. The example of Steelcase demonstrates how a company can leverage design thinking principles to understand customer needs, develop creative solutions, and stay ahead in a rapidly changing market. Yours creatively, HM

[hayleymorodesign]

Iterating Towards Innovation: The Power of Failure

Design Thinking Series Part 1

Design thinking is a highly dynamic and non-linear process that encourages experimentation and embraces the concept of iteration. It recognizes that failure is not only acceptable but also essential for learning and growth. By embracing failure, individuals and teams can gain valuable insights, refine their ideas, and ultimately pave the way for success.

I came across this insight after working on a project early on in my career that truly embraced the iterative process of design thinking. This project originally was scoped for a mobile app concept that provided an optimized e-commerce experience for frequent online marketplace customers. However, as I sought feedback from users and embraced their insights, something unexpected happened. Their feedback led me to pivot and reimagine the app as a browser extension that could be utilized directly in their digital shopping carts. This iterative process enabled me to adapt and evolve my design, ultimately resulting in a solution that better met the needs and preferences of the users.

This is a direct example of how design thinking promotes a culture of continuous improvement, where every failure is seen as an opportunity for growth and innovation. This mindset encourages individuals to think outside the box, explore new possibilities, and challenge the status quo. Through a series of iterative cycles, design thinking allows for the generation of multiple ideas and solutions, fostering creativity and collaboration. This process empowers individuals to take risks, learn from their mistakes, and iterate on their designs until they achieve breakthrough solutions that meet the core needs of users and stakeholders. Yours creatively, HM

[hayleymorodesign]

Tools of the Trade: Critique

Critique is a fundamental design tool that plays a crucial role in shaping and refining design ideas. It involves providing constructive feedback and analysis of a design in order to identify strengths, weaknesses, and areas for improvement. Through critique, designers can gain valuable insights, challenge assumptions, and ultimately enhance the quality of their work.

One example of successful utilization of critique is the design process of the Open Style Lab's adaptive clothing lines. Open Style Lab is a nonprofit organization that focuses on creating fashionable and functional clothing for people with disabilities. In their design process, they actively involve individuals with disabilities as co-designers and engage in critique sessions that prioritize their unique perspectives and needs.

Open Style Lab ensures that the designs they create are truly accessible and cater to the diverse range of abilities and preferences within the disabled community. Through open discussions and feedback loops with their co-designers, they are able to identify areas for improvement, refine features, and create clothing that not only meets functional requirements but also celebrates individual style and expression.

Critique not only helps designers improve their work, but it also fosters collaboration and encourages a culture of continuous learning and growth within design teams. By embracing critique as a design tool, designers can actively seek feedback, challenge assumptions, and elevate the overall quality of their designs.

Yours creatively, HM