you might be surprised to hear this but around a series of consumer purchases there are 'factions', 'heated discourse' and 'conspicuous consumption'.
i recognize most people reading this are more computer touchers than tool touchers so for the most part, you are going to be well served by most budget sets. does it really matter if that plastic level would shatter from one drop off a 10' ladder if it's never seeing those heights? nah. just pick up a a decent set and if/when you find yourself wanting/needing a specific tool in higher quality, you can get something at the next price point and probably be fine. if you want "the best" individual tool, you'll have to sift through affiliate links, people insecure about their purchase, the haters, and completely unqualified reviews to try to determine which of the 5 similar offerings is optimal.
hand tools and power tools are the major divisions imo. milwaukee has an incredible power tool offering, with top competitors in many categories and few real stinkers not ever worth paying Red Tax. however, their electrical hand tools are really lacking. some are priced equivalent to klein tools but will never ever compare, some are priced lower than the kleins but you'd go through 5 of them compared to the one lifetime of the klein tool (which is lifetime warrantied btw!). all this to say, getting to know a brand's particular strengths and weaknesses is crucial to getting the most out of purchase decisions, should that be the route you're pursuing. it's still just Buying Products so, if you do it "suboptimal", whatever. just trusting in the moment you need a screwdriver that milwaukee will make a decent one for under 12 bucks is fine. no one dies.
i have worked with people who have brand loyalty and usually express this by slamming whatever color of tools you show up with and want you to pat their backs for picking the right color or flex that they got the 1000 dollar set. these people are insufferable and will die alone, assuredly. i have worked with people who brought the most bizarre temu-tier, walmart ass tools. some were just too broke and didnt care (respect) and some genuinely didnt have any clue that their shitty tools were making their lives harder. to them i offer a slight ribbing and a short list of mainstays.
tl;dr the tool market is in such a state that the mid-tiers available at box stores are generally comparable for home use, some annoying research may be required to make the best purchase for professional use and tool snobs will never reach enlightenment