Are YouTube videos too long now?
When I was on YouTube back in 2015, I remember gaming videos would be around 15 minutes long. I definitely remember PewDiePie making "slop" content (before it got that name), reviewing his Reddit, when someone said "the floor is making a video below 10:02". There was a meta at the time to make videos a certain length: not too short, can't monetise; not too long, can't put too much work into a video.
Now, I look at people's second channels (the money-making channels, just post anything to generate income) and their videos are pushing 20 minutes, even 30-40 minutes in some cases. I just find myself asking, "is this getting a bit excessive?" I've even looked at my own videos and wondered whether they're too long.
My last video was 27 minutes, and that was after a second edit where I took even more out. I think it started off as 33 minutes, and I thought I'd be wasting people's time to ask for 30 minutes, in exchange for a couple matches and a bit of commentary. BattleBit, a similar game, was only 18 minutes, which feels much more reasonable.
GTA's last video was 22 minutes: all I did was steal a car. I suppose the final 5 minutes is me doing a completely different task, so it's more of a 17 minute video with a 5 minute bonus. Still, 17 minutes for a single car? I feel like I'm ripping people off at that point. The GTA video before was only 13 minutes, which I find much more reasonable. Perhaps I should record less and cut more.
My Minecraft videos tend to get a bit long, but I feel that's chalked up to the fact I get carried away playing. I ended last video with a whole bunch of ideas on what to do next, which I look forward to, but in the 20 minutes I uploaded, I got quite a bit done.
Still, I can say to myself, "this video deserves 20 minutes", but does this video deserve 20 minutes of the viewer's time? Sometimes I watch a video of a content creator I like and I think to myself, "come on, mate, you're reading Reddit posts, not painting the Mona Lisa. Give it a break!" And then I click off. There's a growing trend of "long form" videos being the new meta: hours long videos, which ultimately boil down to plot synopsis, surface level analysis, or just mashing several old videos together. Video slop.
It makes me wonder if there's consumerism in the attention economy - that being, people try and bloat videos out just for the sake of reaching a timestamp. The videos don't NEED to be 20-60 minutes long: people just WANT you watching for longer. Of course, longer watch time means two things:
1. More ads shown, more payout
2. More watch time, more algorithmic success
Perhaps that's too cynical of me. Still, I can't help but shake this feeling of wasting people's time with a 20 minute video. I've got things to do and I'm sure other people do too. We're not in lockdown anymore. Do any of us have the time to watch a 30 minute YouTube video? We're reaching cable TV lengths of video. Some TV drama episodes are shorter than these videos.
Let me know what you think.
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