There's an analysis to be made here about how cishet men don't actually want to impress women, they want to impress other men.
Men love to bring up he-man and superman as examples of unrealistic standards women have for men but those standards aren't being set by women. There was also a post I recall from a while ago where cishet men were getting confused over cishet women's preferences for fictional men, when a woman expressed that she liked Roger Radcliffe (a tall lanky softie) men were surprised because they thought women would be attracted to the absolute charicature of masculinity Gaston.
The glorification of hypermasculine characters in men's eyes is at it's root also a form of the male gaze. When the male gaze is directed at women it's a sexual fantasy. When the male gaze is directed at men it's a power fantasy.
And all that's not even to mention the fact that guys like this are so obsessed with their belief that this is what women want that they won't even listen when women say otherwise. Think about any male fitness influencer. Chances are you've seen at least one of them throw a tantrum and insist that women want ripped muscular dudes after being explicitly told that that's generally not what they want. Personally I can think of two from this month alone.
At the end of the day it was the patriarchy that planted this idea that they are only desireable if they're ripped and they have convinced themselves that it's what women want. But it's not. They're genuinely doing this to impress other mess regardless of what women think, and a lot of them don't even realize it
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