People arenât stupid, they just donât know what they donât know. I canât imagine trying to put all this together as a high-schooler or younger now.
When I was in high school, not even that long ago, between 5 and 10 years ago, nobody explained this to me - that AO3 was an archive which meant its first and sole purpose was to record and store fic, and it was run by the OTW, who protect fan works. Nobody told me that, I just absorbed it over time, learned it passively. But that was before the concept of an all-powerful algorithm even entered my vocabulary. My social media presence was Tumblr, which had no algorithm at the time, and nothing else. I correctly assumed AO3 didnât have one because i didnât know what it was.
But now, every platform, even Tumblr, has an algorithm. The biggest and most popular and most successful have powerful algorithms that any artist/writer/essayiest/creater does have to manipulate or play along with to get any intentional traction. So god forbid, these kids, who have never experienced another social or media-sharing platform outside of Instagram or YouTube (or even tumblr), pick up the most popular fic sharing website - passively, through exposure, like the rest of us - and assume it works like the rest of their world works. How dare they.
So to those of you who are new and donât know, AO3 isnât actually a social media site in the sense that it is designed to share and popularize media. It doesnât want to collect data or sell you anything. The way users/readers find fic is by searching for it manually - typically tags or fandoms or ships or characters they want to read about. AO3 is an archive, in the academic, library sciences sense. Its only job is to collect and safely store fic and other fan works, and to do so in a way where they are easily accessible via a robust tagging system.
This is - was - necessary because, way back in the day, fan works were stored on individual archives or LiveJournal collections or less scrupulous sites that could come and go on a whim. AO3 was created so these works could be collected and saved in a place that couldnât be arbitrarily or mass purged, and by an organization dedicated to protecting fansâ rights to create and share such content (thatâs the OTW).
If you want your fic to get attention - and thereâs no shame in that, we donât share things to be ignored publicly - thereâs 2 things you should know. Any attention generated natively on AO3 is reader-driven and uncontrollable (outside of tagging accurately, anyway; AO3 has advice on that here) - essentially accidental. If you want to intentionally generate content interaction like one does on a social media platform, you must do so on a social media platform. Post excerpts, intros, teasers, and/or links to your fic/works on something like Tumblr or Twitter (or wherever your fandom is based), and use the algorithm and tagging systems there to lead people to your work (still hosted on AO3).
Second, you cannot - CANNOT - ask for, link to, or reference making fic in exchange for donations or money on AO3. It is literally against AO3âs terms of service. This is because, before our current era of fandom renaissance, creators could be and were sued by authors and studios for the simple act of writing fanfiction. One of the ways OTW protects us is by making the Archive non-commercial. Users (both creators and readers) cannot advertise, ask for, or fundraise money actively on AO3. You can link to smth like a linktree where you have links to a Kofi or personal store, but those links cannot be directly on or in AO3. Thems the rules. Theyâre not so bad.