.... . .-.. .-.. ---|?... @maninthebrowser - Tumblr Blog

Bernard Tschumi, Advertisements for Architecture, 1976-77

In the 1960s, a small oppositional element in architecture forged its own counterculture by turning its energies away from building toward writing. Born of a desire to foreground the intellectual dimension of architecture by associating it with developments in conceptual art,linguistics, and philosophy, this turn toward writing soon engaged architecture with broader questions of pop culture, mass media, advertising, and emerging technologies.

During this period, avant-garde theorist and architect Bernard Tschumi created “Advertisements for Architecture”, a series of postcard-sized juxtapositions of words and images, based on the idea that most of us experience architecture through photographs, drawings and words in books, in other words, through our imagination and not through the experience of real space.