Diagnosing the Crisis of the Ephemeral.
The $23M Castello Gold Cube, a bizarre crypto ad and hollow phygital, was just liquidated by creditors. Its value, based on pure speculation, collapsed. This was its destiny.
This is contrasted by the Antidote: the structurally-anchored value of Artisans as Activists:
Assemble Studio and the Granby Workshop, a Turner Prize-winning social enterprise born from community activism.
Marine Serre, whose supply chain is her activism, with the mantra: "to love is to repair."
Mara Hoffman, who chose a "conscious closure" over the "ICU" energy of a broken system, proved "dying is the sure path to living" .
This is the "market void" that P.L.C.F.A. is built to solve.
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