Paige Halladay

[pkh2135-blog]

Donut ‘Debate’

I do not see there to be a large debate over Krispy Kreme and Dunkin’ Donuts for donuts. There is no competition, nothing can beat an original glazed donut from Krispy Kreme. In fact, they are the only donuts that I will eat, I am not a huge fan of any other types of Krispy Kreme or any other donut shops donuts. I do like Dunkin’ Donuts ice coffee and other breakfast sandwiches, but if I am going to eat a donut it has to be an original glazed from Krispy Kreme, always fresh and warm and just taste like pure happiness. Even if I did like other types of donuts I think I would still prefer Krispy Kreme just because I feel like their donuts are usually fresher, where as Dunkin Donuts usually just has donuts sitting in baskets behind the register. Plus, you can’t beat watching your own donuts being made! I have been to Krispy Kreme multiple times with my suitemates this semester and we always just get two boxes of donuts, I had to make a special trip to Dunkin to do this because they did not want to go. (easy to see what they like better) I would say if I wanted breakfast I’d go to Dunkin Donuts but just for donuts Krispy Kreme allllllllllll the way!!!

[hguyette19-deactivated20160503]

Presentation Review

I overall enjoyed everyone’s presentations because I got to learn about communities and issues I did not know of before.  In my opinion, I think that Hudson’s presentation on being vegan was one of the most effective.  It was clearly organized with good transition into talking about each genre.  He throughly explained where he shared his information, had statistics and graphs on his e-portfolio, and showed how all of his genres worked together in a sense.  He had a clear voice and was loud enough for everyone to hear him.  Also, it seemed as though he got a good response from people within the community which definitely made his campaign seem more effective.   

[fjv151]

I agree Hudson’s presentation was very effective. He received a good amount of followers and he even said himself he got emerged in the vegan community. This was really cool because it showed he is passionate about his topic. It was not just a assignment for him but a issue he cared about. I also think his Instagram was super cool and trendy. It captured the attention of Instagram users which is shown through the amount of followers he got. Also, the Buzzfeed article was really cool. I would definitely click on that and assume someone that works in that company made it. He was loud and I could hear him from the back of the room which adds to his presentation. Everyone did a great job on their projects! 

[cassiflamand-deactivated2016043]

I liked Hudson’s a lot too! The statistics and graphs made it a lot easier to follow along with what kind of feedback he got. I thought it was funny that he said that his roommates were all vegan and that he’ll probably end up being vegan. 

[brandonkaplan15-blog]

I agree with Hudson having the most effective presentation. He displayed all the content that was needed for this project. He got the most followers and really captured me with all his pictures. Even all his roommates are vegan which shows he really knew about this topic a lot. Overall, great job with this presentation. 

[pkh2135-blog]

I really liked Hudson’s presentation as well. I agree that it was interesting learning about a community I previously did not have a lot of knowledge of. I think that he got back great feedback from he’s Instagram followers, I also really enjoyed his video of him making a vegan dish, if i ever wanted to try a vegan meal I know where to look!

[kbfflk-blog]

Presentation Review

After seeing all of the hard work everyone put into their projects and seeing the type of feedback they got, I believe Adele’s project was most effective. Adele used many different methods to get her campaign out there. She even went out of her way to join Facebook groups that seemed to have an audience that would connect to her campaign and sharing her videos in there to get feedback such as “Netflix and Chill” groups, had the most Pintrest followers that included some of her infographs and other pictures, and created a video clip that showed the perks of going to see something in theatre rather than just sitting at home watching the movie or digital version. She also took the extra step in making a Prezi to show her 3 genres during the presentation which made her descriptions very organized and easy to follow. She spoke very clearly and there was no confusion about why she used each genre because she made sure to describe her reasoning for each aspect of her project. Overall I believed she put in the most work to get appropriate feedback and even showed results of views and comments she got when she put them in different groups. Plus, #stageoverscreen was a very cute hashtag as well. 

[brandonkaplan15-blog]

I thought this presentation was very effective. She really engaged with joining other groups such as Facebook. She was the only one who made a Prezi which was very interesting. She as well received a good amount of feedback from people that she followed. Overall, great job with this project and presentation. 

[pkh2135-blog]

I also believed that Adele had a super successful campaign! Very well planned and organized. I agree that she did seem like she put a lot of work into this project to get her genres out there and she did a great job while doing it. I like how you mentioned the ‘netflix and chill’ group as well as using her hashtag. 

[pkh2135-blog]

Presentation Review

I really enjoyed all the presentations over the past three classes and I think that everyone did such an amazing job on project 3! I think overall the most effective campaign was Adele’s. I think she did a really good job showing all her genres through the prezi, I also think she did excellent work distributing all the genres on multiple sites and pages to get her issue out to as many people as possible. I really liked her video, I thought it was entertaining and relatable. You could tell that Adele was passionate about her campaign, Stage over Screen, which helped the overall presentation become more intriguing for the class, even for those that might have not originally been interested in theater.

I also think that Hudson’s presentation was very effective and that he reached a very large group of vegans. He got a lot of feedback which is nice since most of the other campaigns, including my own, did not receive too many comments. I never realized how big the vegan community was; however, I am not surprised that they are a close knit community.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the message of this campaign? Purpose, audience, mode, medium, rhetorical appeals, style, design. Is it effective?

[pkh2135-blog]

The message of this campaign is to bring awareness to IJM a group on campus that wants people to join in and be educated on slavery. The purpose to spread awareness. The audience is FSU students, mainly ones who are interested in or want to learn more about this group. The mode is visual using a poster and chalk for mediums. The rhetorical appeals are pathos, logos, and ethos. Pathos because everyone knows what slavery is and is a emotional subject for most to discuss. Logos because the poster has different opportunities offered to learn more about. And ethos because since this group is based off this topic you assume they have a broad knowledge of it. The style is simple but effective, the chalk gets right to the point while the poster has more information. The poster has a good amount of images plus information, with different types and style fronts it is a eye pleasing poster. I think it is effective. 

[gfa15-blog]

Journal 6 // Viral Marketing

    With the rise of social media, the word “viral” has adopted a new meaning: internet famous. Being said so, viral marketing is a marketing technique, used by organizations, companies, brands, etc., in which social networking is utilized to either increase awareness of an issue or to reach higher product sales. Some popular examples could be the ALS Ice Bucket Challenge, Dumb Ways to Die song, video & game, or the Old Spice commercials.     Basically, the way viral marketing works is that these communities create a campaign (whether it’s a video, article, game, image, etc.) and post it on social media platforms. It is important they make sure to use a powerful, reachable and shareable medium, because their audience is their main focus. Why? Because viral marketing is personal; it is not about businesses paying for its distribution, but more about how the audience/fans/society in general responds to it. They are the ones that make the campaign become viral. So, take Twitter for example. Twitter is a perfect medium because it has millions of active users, it can be used from any electronic device and it enables people to easily share/forward content. There are other qualities these communities must take into consideration when trying viral marketing. I personally find that the most important one is the use of pathos. People share content with their friends, family or colleagues because it made them smile, laugh, feel motivated, sympathetic or even angry. Also, a helpful quality to reach viral success is if the campaign is unexpected or causes controversy. If it is different than what usual ads show, it will draw more attention.      Overall, viral marketing just comes to show how powerful the internet is. 

[hguyette19-deactivated20160503]

You defined viral marketing really well and I liked you examples!  I definitely agree that viral has a new meaning.  I didn’t mention it like you did, but viral marketing is meant to be personal like you said in order to create a response from the audience.  It helped that you used an example like Twitter to help explain what viral marketing it.  Great post!

[pkh2135-blog]

I really liked your examples of viral marketing, I can remember when all of those things were ‘hot’ and trending on the internet. I like the way you explained why viral marketing is used. Also good finishing line, viral marketing really does show us how powerful the internet. And cute gif I feel like some companies are actually starting to focus more of their money and focus on social media rather then commercials.

[javier-fuertes165-blog]

Viral Marketing

Viral marketing is the process in which you display a brand or idea to the public. This process is obviously done trough a digital form and utilizes many techniques in order to put out a message. With the use of different techniques viral marketing in todays day and age is extremely efficient and allows ideas to spread rapidly through different cultures and countries through a digital medium. Viral seeding seems to be the biggest aspect of a viral campaign that attributes to its success. Without Seeding any viral campaign can fail due to the lack of “traction” that gets it starting. Most of seeding has to do with pathos evoking emotion into the audience through the use of jokes, Videos, or ego boosting/dramatic statements. After an emotional connection or message is evoked it is then important to promote your message. Also it is important that your message creates a “buzz.” By being able too create an atmosphere where your audience is spreading your message within themselves you are able to let your momentum then work for itself. Also, the last thing is to promote through the biggest social media websites where exposer is most likely. Sites like twitter, Facebook, Snapchat are all optimal sites to virally market yourself.

[pkh2135-blog]

I like how you talked about how important using emotions and pathos to to support and promote the product. I also talked about that in my response I think it is a very important part of advertising. I also like that you talk about where a lot of viral marketing occurs, I didn't even think about Snapchat but that now has marketing on it as well! 

[pkh2135-blog]

Viral Marketing

Viral marketing is a marketing technique that uses social media and other types of technology to try to increase sales and awareness of certain products. Viral marketing circulates ads and types of branding across social media like Facebook, Twitter, YouTube, etc. The viral marketing that works the best is when it is personal and has the reader or viewer wanting more. A sneaky way viral marketers use their tricks is to use something called VRL marketing, which is a strategy to advertise your product to viewers without them being aware they are being marketed to. An important part to viral marketing is where it is getting received, it must be able to reach the right audience. The reason viral marketing is so successful on social media is because of the wild range of viewers present. Viral marketing is most effective when using humor or some type of an emotional appeal, causing a controversy among viewers, or if it actually contains helpful/useful material. I really enjoyed the video on the Best Viral Marketing Campaigns of the Sleep Art, I thought it was cleaver, cute and funny, I also enjoyed the music that went along with it. I feel like an important part to these viral ads is to make it the least like an advertisement as possible and try more to make people laugh and smile and have a good feel for your brand.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Look over this buzz feed article and pick a piece of art which you like. Tell me what about it appeals to you. Now perform a rhetorical analysis on the piece of artwork (purpose, audience, rhetorical appeals, style, design, etc.) What can you learn from this piece that might assist you in Project #3, or assist someone in workshop next week.

[pkh2135-blog]

I personally liked a lot of the posters they were mostly clean cut and had eye pleasing colors. I liked the guide to the different cuts of meat the best because it is similar but you still learn a little from it, also I love meat! I think that this is very easy to look at too which I like, I enjoyed the poster of the ‘wheel of chess’ and pasta (theme of my love for food) but they both that a lot going on and it was hard to really focus on one thing. The purpose of this poster was to inform people where certain types of meat come from on an animal. The audience would be any meat lover or foodie. The rhetorical appeals used are logos and ethos, it is logical where some of the cuts are like leg or breast while some of the others we are trusting the authority of the composer that that is the correct information. The style is simple with few colors and easy to read capital text. The design is eye pleasing and easy to understand, there is not too much going on so it is easy to focus on one thing. This will help with project three to make my poster more eye pleasing I should focus on just a few points I want to get across and not over load the poster and use eye pleasing colors.  

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.

[pkh2135-blog]

I would say that nine times out of ten the book is better than the movie. The only book I can kind of relate to being better as a movie is ‘Gone Girl’. I think the movie was easier to follow since the book sort of jumped back and forth the movie was all in order. I also liked the movie because this story is very intense and has some twist that you wouldn't expect (if you didn't read the book) but the movie did a good job with surprising me. The film also adds music to the intense parts which adds an extra feeling that you can't get with just reading the book. It is weird watching a movie for a book however when you already picked out what the characters look like in your head and they are played by different actors in the actually movie. 

[bbenc2135spring2016-blog]

WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?

Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).

[pkh2135-blog]

My favorite story is ‘The Bachelor’ a romantic reality tv show. The characters on the show are different every season but always consist of one eligible bachelor and twenty eight women. The setting starts in the bachelor mansion in LA, later the cast travels around to site like Las Vegas, Mexico City and the Bahamas. The plot of the show is that every week the bachelor must choose the women he wants to keep around and get to know better, the ladies he does not choose are sent home. The base of the whole show is watching the bachelor search for love and seeing if he can choose one women in the end that he truly wants to be with. The central conflict is that not all the women can be with ben so all the women are fighting for his attention and affection. Since the producers of the show always cast some crazy women on the show for ratings it gets pretty wild from the first night. The purpose of this show is for entertainment. The audience is mostly women in their teens all the way to women in their upper 40 but some men also watch the show. The rhetorical appeals mostly used in ‘The Bachelor’ would be pathos because you do end up getting attached to certain cast members, maybe because you connect with them or maybe just because you like what they stand for. Some cast members also have sad past that make you feel bad for them and it makes people route for them on their quest for love. The mode is digital through the medium of tv. The genre conventions include narrative as well as others. The style and design is high class. 

[madjack1012485-deactivated20170]

Narratives Genres Benefit My Cause

My issue is something that is very subject to individual’s personal feelings and experience. From the outside looking in at pageants, one will inevitably think one of two things – either “Gee, that looks so fun!” or “Why on earth would anyone subject themselves or their child to that?” Because the thoughts around the issue of child pageants are strong for many individuals, a personal narrative would greatly strengthen any argument made for the continuation of child pageants. A narrative of a woman who was involved in the pageants circuit since they were a child, who eventually went on to do something great in the eyes of society would strongly pull audience opinion, just like a narrative of an obituary of a girl who died of anorexia due to her time in pageants would turn the audience against pageantry. In my project, I could certainly look to social media for evidence both in support and rebuttal of my claims about child pageants. I can also look to books written by pageants queens, or public interviews with participants using them to build my argument. Photographs are also a strong way to sway my audience, considering how children’s appearances are so dramatically altered in these pageants. The use of before and after photos or even videos of the pageants would make a significant contribution to my argument.  

[jackiecialone-deactivated201608]

I think because your cause is very personal that the narrative genre would be the best approach. You can create it into the way you want this specific topic to be portrayed without making it too serious. I think the photos would be a great touch and really bring out the rhetorical appeal of pathos.

[pkh2135-blog]

I like how you gave examples of both sides of narratives that would effect readers, showing that you could choose either to use for this project if you have a certain side that you believe in. I also like how you bought up looking at social media for evidence, I am sure you can find a ton of opinion on twitter about this.   Using pictures will also send a strong message about child pageants depending on what photographs you choose. 

[ejb2135-blog]

Narrative Genres

A narrative genre is a story such as one passed on over time or even a eulogy. Narratives are a part of every day life and help relate things to our lives. We read stories of issues in magazines and on billboards and we see them in commercials and news stories. The issue I researched and wrote about is that of problems with recruitment and retainment of nurses leading to shortages and understaffing in the nursing community. A narrative genre would help my issue in spreading awareness and understanding in a simpler and more relatable way. Sharing personal accounts or real examples of things, highlighting pathos, are what get people to listen and work together to solve issues. A narrative genre would be a useful genre for my third project due to the ability to inform people about this issue as well as to introduce the career to them as a real possibility for their future. There is just something special about a person’s story that makes you listen and want to help. Showing people that this is a real issue that directly affects everyone around them will help grow awareness and draw young people into the nursing field. I could create a video of nurse testimonials speaking on the limited nurses in the world as well as how wonderful the nursing field is.

[pkh2135-blog]

I think this would work well for your topic! I know trying to share the field of nursing issues with the public isn't going to be easy but I think you have some really good ideas on how to do it. Can’t wait to see how you incorporate narrative genre into your project! 

[pkh2135-blog]

Narrative Genre

A narrative genre is the telling or sharing of a personal story. Sharing stories can help the composer connect to the reader. As we compose a narrative genre for this project we will use pathos, logos and ethos to help connect us to our readers. It is also important when composing a narrative genre to consider style and design; making the narrative more eye pleasing will increase the positive outcome from readers. My issue for project three is the Nursing Licensure Compact: what it is, what it does and how it effects nursing and civilians. I could use a narrative genre for this project to tell the stories of nurses who have had problems with traveling and having to receive multiple licenses to help to get people to realize the effects it has on not only nurses but what effect it could have on them. Reading about someone’s personal experiences makes you feel connected to them and learning that it could effect you as well should have people take another thought. I could create a documentary of nursing telling me their personal experiences with the NLC or I could get a list of what multiple nurses think about the NLC, and what are the positives and negatives from compact are. Using a narrative genre will help spread my issue and hopefully get positive feedback on the Nursing Licensure Compact.  

[pkh2135-blog]

TED talk (3/17)

Todays TED talk started off a little weird but got super interesting and I found myself totally wanting to buy or get the game she was promoting. This was a interesting way to mix two very different things like gaming and life expectancy. The audience for this talk is very broad but I think it focus’ on young adults. The purpose of this video was to persuade people to download her game/app “SuperBetter”. I think she was very successful, she got me interested for sure. The media she uses is visual and the mode of in person and then digital through the TED talk youtube channel. Jane McGonigal does a really job using pathos and ethos in her talk. She uses pathos by telling a personal story to get us to feel like we know her and also to relate to those who have been through similar experiences; everyone one day will be dying so this is a point that gets a lot of people emotional and really has them pause and think. Jane uses ethos because she has a lot of research and statistics to prove her points to the audience. One of her genre conventions was how her talk was a presentation. She also talks about the genre of gaming. She did a really good job getting the audience involved and selling herself and her product to the audience. From not being able to look away from her wardrobe to her very interactive presentation she definitely succeeded to get the attention of her audience and to get her game across. Overall I thought this TED talk is one of the more interesting and memorable ones I have seen and I really enjoyed it.

[bbenc2135spring2016-blog]

WRITING INTO THE DAY What is the rhetorical situation? (Audience, purpose, rhetorical appeals, media, mode, use of genre conventions, style, design) How does the media craft the message? If you were to remediate it, what would you change?

[pkh2135-blog]

The rhetorical situation in this picture is being told by legos starters characters. The purpose is to make a parody of the starwars saga. The audience is anyone who is a fan of  starwars or someone who has seen most of the movies. This picture uses pathos as a rhetorical appeal, as seen on Han Solo’s face that he is sad to see Lia leaving with someone else. The media being used picture through a digital mode. The style is simple and gets the point, even if you are not a starwars fan you could still get a idea of what is happening. The media crafts the message because it is showing that starwars is adaptable to different ages. If I were to remediate this picture I would add some more of the starwars characters in the picture. 

[mydanicalifornia-blog]

Journal (3/17/16)

The purpose of the article “The Nation: Adam and Steve–Together at Last” is to persuade the audience that gay marriages are not ruining the sanctity of marriage and that it should not be looked down upon anymore. The audience is the readers who do not agree that gay marriage is okay, or anyone else interested in this big debate. This article mainly uses logos, because the author is using a lot of logical facts throughout the paper. It also could be argued that there is some pathos being used, since she is stirring up some emotional feelings about her own personal failed marriage. The mode is written (digitally) through an article. The media is print/digital, since it is an article (print), but it was online (digital). The layout of the article looks very straight forward and official, adding to the sense that this author knows what she is talking about (ethos). This definitely could be made into a movie, which would add a lot of pathos, causing the persuasion to be stronger. 

[gfa15-blog]

I did not choose to read this article, but have now become interested in doing so. Great analysis of it! I haven’t even read the article and am already sure it has pathos in it, just because the topic is overall so emotional!! (I’m super supportive of gay marriage). By saying that this composition could definitely be adapted into a movie really ended up convincing me to read the article because that means it must have a powerful story to it. 

[pkh2135-blog]

I didn't read this article but it sounds like a good read. It makes sense that the author would use logos to try to persuade people that don't agree with gay marriage so that they can make more sense of it. I am sure there is pathos in there too with a topic this touchy! I like that you said this could be made into a movie, maybe if this was adapted into a movie it would capture the deep message of accepting gay marriage with a much larger audience.