“The plates on this car are stolen,” Officer Ganshyn said. My face must’ve twisted in disbelief because he continued, saying they weren’t sure whether the car itself or just the plates were stolen. This made absolutely no sense. Car companies keep meticulous track of the fleets they loan out to the media. The vehicles all have special manufacturer or dealer plates that are logged every time one enters or exits. The officers eventually ran the Range Rover’s VIN, and it came back clean, but in their view, the plates were definitely stolen.
Before I could even process that, another officer dropped the big surprise: they’d actually been tracking me around town for days via Flock cameras. But they kept losing the trail, so when a camera alerted them that the Range Rover had been spotted turning into Kohl’s that morning, they quickly set up their ambush and waited for me and my wife to walk out of the store and get into the SUV.
One of the officers pulled out his phone, opened the Flock app, and showed me two photos: a wide shot of the Range Rover going through the intersection and a zoomed-in shot of the New Jersey license plate, which clearly reads 34 10 DTM and says VEHICLE MFR along the bottom. Critically, the number 10 is in a much smaller font than the rest of the tag, which is the non-standard structure New Jersey uses for manufacturer plates.
The New Jersey plates that were allegedly stolen from the LA dealer were 34 03 DTM, not 34 10 DTM. But when the police report was created and the plate was entered into Flock’s system, it was just recorded as 34 DTM. Just the five large characters, no little number in the middle. And Flock’s AI tech wasn’t registering that non-standard little number when it began picking up the Range Rover around town. It just saw 34 DTM in large type and started alerting the local police.
As we all stood there shaking our heads, including my wife, who was finally allowed to join me, I connected the final dot. A lot of vehicles in JLR’s media fleet have a New Jersey manufacturer plate with the same alphanumeric structure—34 ## DTM—and Officer Ganshyn observed that meant it was now a nationwide issue. Anywhere a police department has a partnership with Flock, any other JLR-owned car with the same plate structure is going to get flagged as stolen. In fact, four other 34 ## DTM cars were being tracked around Minnesota that week, according to Officer Ganshyn. I was just the first one to get nabbed. The only way to stop it would be for the LAPD to correct their initial report and update Flock’s system, which Jaguar Land Rover was now racing to make happen following the phone call.
Still, he warned me to drive straight home, park the Range Rover, and leave it there. If I were to cross into the neighboring town, I’d probably get flagged again and go through this entire ordeal again with a different set of officers. His parting words were ominous: “You’re lucky we’re in Plymouth. If you were in Minneapolis, they definitely would’ve come at you with guns drawn.”
