Someday people are going to post ads like this with captions like "the future we were promised..."
Understanding that there is no objectively good art has many benefits, but a favorite of mine is being granted the ability to see that you hate corporate memphis for the same reason people hated fruitiger aero ten years ago, and that people will like corporate memphis ten years from now for the same reason you like fruitiger aero now: because it's the opposite of the thing that's in popular use right now, and reminds you of being ten years younger
The process is beginning




















