INFORMATION ABOUT QUEER/ADULT CONTENT BEING DELISTED
Hey, I'm sure you've heard by now that several online retailers have blanket delisted queer/adult content. Information seems sporadic, so I want to create a masterpost of what happened, why it matters, and what you can do about it.
WHAT HAPPENED
You've probably heard that Steam and Itch.io have removed all of their adult/queer content from listings. Itch has even gone so far as to prevent creators from being able to get their payouts.
This is not Steam/Itch's fault. Mastercard and Visa have pressured them to remove their adult content. Visa and Mastercard collectively hold over 90% of the market share in payment processing. Unfortunately, if they cut you off, you pretty much lose over 90% of your gross income, which is a death sentence for basically any company.
This is also not just localized to Steam and Itch. Several anime/manga retailers have also been affected, and more companies are likely to follow. I would not be surprised if Patreon cracked down again soon, so if you have adult/queer content on there, I suggest you prepare accordingly.
The reason for this happening is not a response to the current US political climate, or these payment processors randomly deciding to force their puritanical views. It is a concerted effort by a group called Collective Shout, an anti-porn group masquerading as a feminist liberation org. (Look up the meaning of the word SWERF.)
Collective Shout has, allegedly, sent over 1,000 letters to Visa and Mastercard urging them to take action against certain digital retailers selling adult content. Which, thankfully gives us an avenue to respond. More on that in the third section.
WHY THIS MATTERS
For some of you, I don't need to explain why you should care. For others, let me explain to you why this is a massive cocern for everyone, not just adult content creators.
First of all, we've already seen perfectly sfw queer content catching strays from this. You should already be well aware that adult content and queer content are often conflated, and the two are pretty inextricably linked to each other. If you try to ban one, you will, inevitably, end up banning the other as well.
Secondly, this sets a precedent for "concerned citizens" to be able to pressure payment processors into removing whatever content they don't like from the internet. Even if you don't partake in adult content. Even if you're not queer. Even if this doesn't currently affect you or anyone you know right now, it will. They managed to do this with only 1,000 letters. If they get away with it, it'll only be the beginning.
WHAT YOU CAN DO
Remember when I said they sent 1,000 letters to make this happen? I bet we can get more.
I wrote a form letter for Mastercard and for Visa. Fill in your name. Print them. Sign them. Mail them out. The addresses for the respective companies are at the top. It shouldn't cost much. Even international postage shouldn't be prohibitively expensive for most people.
Some people are sharing phone numbers and emails. That's fine, but I prefer a physical footprint. You can't see 1,000 phone calls. 1,000 emails don't take up physical volume. If you get 1,000 letters about something, you can see how much people care about it. That means something in this day and age.
SHARE THIS POST. Reblog it. Reblog it multiple times a day. Send it to everyone you know. Seriously. Everyone. Even if they're not on Tumblr. Get the word out. The most successful advertising is word of mouth. So use your voice and make sure people hear it. We've beaten this shit in the past and we'll do it again, but we still need to put in the work.
I add a suggest. There is confermation of visa and ubirsoft partenship. But also mastercard and visa have connection for triple a companies that haven't been cancelled. That is very suspicios , so i suggest people trying to contact EU commition anti trust. This a letter that I wrote with ai because my english is terrible, it isn't complete because i want to write more specific point like the deal and ue laws. And more direct but not complottist, f this makes sense. For outside of europe trying do the same, Visa , mastercard and paypal are abusing their status , so i think it is better to try to report. Working? Unluckly but it will create a paper trail.
Dear \[Recipient or Institution Name],
I am writing to raise serious concerns about the recent actions of major payment processors—specifically Visa, Mastercard, and PayPal—which appear to undermine national sovereignty and exert undue influence over legal, regulated digital content.
On July 22, 2025, Valve Corporation was reportedly compelled to remove a number of adult-oriented (NSFW) games from its Steam platform. This action was allegedly taken under pressure from the aforementioned payment companies, who threatened rebanking implications if their demands were not met.
According to Valve, Mastercard cited a clause related to the potential for reputational harm to their brand. This justification was used despite the absence of any official acknowledgment from Mastercard or its affiliates. These games, it must be emphasized, are legal adult products, fully compliant with the laws of the countries in which they are distributed. Therefore, the interference of private financial entities in their distribution raises serious questions about overreach and disregard for national and international legal frameworks.
Moreover, a significant number of the affected titles originate from independent developers and LGBTQ+ creators. These games, while not obscene or illegal, were grouped alongside explicit pornographic material and subjected to the same sweeping bans. Such decisions disproportionately affect marginalized creators and threaten the diversity and freedom of the digital creative economy.
In contrast, Visa, Mastercard, and PayPal maintain partnerships with Roblox, a platform currently facing multiple lawsuits related to its failure to protect minors from predatory behavior. This double standard sends a troubling message: that legal, adult content from independent developers is seen as more damaging to a brand than a platform accused of endangering children.
Further concerns arise from the recent announcement of a three-year partnership between Visa and Ubisoft in Europe. Ubisoft, a major AAA game publisher, may now be in a position to benefit from preferential treatment, while smaller competitors are silenced. This raises red flags about potential anti-competitive behavior and market manipulation, suggesting possible violations of EU economic sovereignty and free market principles.
These actions warrant immediate scrutiny. I urge the appropriate regulatory bodies—both at the EU and national levels—to investigate whether the behavior of Visa, Mastercard, and PayPal constitutes cartel-like conduct and whether their actions infringe upon the rights of consumers, developers, and sovereign nations.
Sincerely,
A Concerned Citizen https://commission.europa.eu/about/departments-and-executive-agencies/competition_en
https://competition-policy.ec.europa.eu/antitrust-and-cartels/contact_en#:~:text=How%20to%20contact%20the%20Antitrust,CONTACT%40ec.europa.eu


















