White Denim Interview: A Certain Amount of Performance
Photo by Charlie Weinmann
For two decades, White Denim has carried a tension between past and future, juxtaposing retro style with progressive and experimental song structures. Just before the pandemic, several albums deep, the band's sound was leaning backwards, with 2018's Performance and 2019's Side Effects emphasizing James Petralli and company's feel-good shambles. COVID-19 saw White Denim embrace the present and collaborate remotely, 2020's self-released World As A Waiting Room written and recorded in 30 days. The past few years, however, which started with Petralli moving from his longtime home of Austin to Los Angeles and treating White Denim as more of a solo project with a rotating cast, have seen an unprecedented hot streak: a 2023 psych-jazz record with Once and Future Band guitarist Raze Regal, the poppier 12, and now, their magnum opus 13 albums in.
Though the songs on 13 (Bella Union) seem inscrutable, they're arguably Petralli's most personal batch to date, calling back to White Denim's and his history despite being firmly rooted in this day and age. Petralli, for the most part, recorded and arranged the album, yet it does feature original band member Josh Block (drums) alongside stars like current live drummer Matt Young and beloved indie pop composer Owen Pallet. Its title refers to not just the 13th full-length in White Denim's discography, but Petralli's birthday (August 13th).
Tying in Petralli's life, in and of itself, is a relatively new strategy, a continuation of 12, which was named after both its numerical entry in the catalog and the number James' father Geno wore throughout his Major League Baseball career. Over the phone, Petralli explained to me that he got back into the sport during the pandemic and is now doing Little League with his son. "I kind of kept him away from the game," Petralli said. "I love baseball, but it's a complicated relationship I have with it in my community and family...It's been such an amazing few months getting ready for the season with him. We go out every day. It's been a great connection point for us and kind of a healing thing for me, too." The pandemic represented a time for Petralli to reexamine his relationship with White Denim and his family, too, that years of touring had made him miss out on milestones. His full-on independence--another thing that the number 13 can symbolize--wasn't what it chalked up to be.
If 12 scratched the surface of Petralli's therapeutic attempts to address his life, 13 tackles them head-on. A wonderfully scattered song such as "Time Time", sporting horns from Mike St Clair atop a shuffle, posits that creative freedom and family are not mutually exclusive and perhaps symbiotic. "Crossfyre", a fried duet with Adryon De León, depicts a couple trying to make it work. Not all of the tunes illustrate issues; some remind Petralli why he dove into music in the first place. Take opener "(God Created) Lock and Key", a slice of tongue-in-cheek mythology that playfully bounces from free jazz to a Jack White-esque blues rock stomp of absurdist lyrics. ("Paranoia Schadenfreude Saturn Goya Pig Destroyer something for you;" "My daddy is fucking Norman Bates.") "That's Rap", on which Petralli actually raps over a funky beat, replete with Jesse Chandler's syncopated flutes, pays tribute to Petralli's crate-digging hip-hop fandom in the 90's, an era when CDs triumphed and emcees gleefully bloated track lists with skits. It has no right to work as well as it does.
What ultimately makes 13 great and all-encompassing are its shifts in tone, exemplified by "Hired Hand #2" and "Earth To". Petralli delivers the first, a country tune laden with banjo and slide whistle, about the songwriting economy, with a toothy grin and a sardonic pen: "Did you make yourself a moment then sorta sadly let it pass? / Start sharpening crosses in a house that's made of glass? / Know someone won't soon forget wiping your tiny baby ass / Kissing you bye before your classes in the past." The second is a self-reflective takedown of the American dream that's on the opposite end of the aesthetic spectrum, lilting acoustic guitar and a dub beat, closing with a saxophone solo from Adam Schatz. "Meet the songs of profanity / On their private aisles / With their bachelors degrees / You oughta line them up and give them all a big squeeze / Singing Jesus Christ is the hammer supreme / And I'll do my best not to blaspheme," Petralli sings facetiously. In essence, as he's nestled further into his home and family, he's learned to pick his battles.
The importance of said home and family offers additional key context to 13: that it was completed after the fires that rocked Southern California in January 2025. Petralli's house was saved, but many of his friends lost their homes, and his son lost his school. "The survivor's guilt thing is real," Petralli said. "I'm not really able to recognize my own situation quite as much because I was surrounded by destruction and tragedy." Around 6:30 P.M. on the night of the Eaton Fire, Petralli began to empty out his studio because he was underinsured, and only once he put his studio back together was he able to finish the record. Even if the fires didn't have a direct affect on the content of 13, you can hear the spirit of not taking anything for granted in the liveliness of the music. So at this point in time, Petralli's exactly where he wants to be. Likewise, White Denim's never sounded better--it simply took a winding and bumpy road to get there.
Read my conversation with Petralli below, edited for length and clarity.
Photo by Charlie Weinmann
Since I Left You: You've titled the last two records after their number in the catalog. Did you know even before you made 13 the significance of the number to you, from your birthday to the numerological symbolism of the number?
James Petralli: I did think about it, but the title is a reaction. I made a 20-song album and delivered it three years ago. Eight of the songs from 13 were part of that collection, which had a different title. The record company I'm partnered with didn't want to do a double album. They kind of picked 12 songs, and that number had significance for me as well, because my dad wore the number 12 throughout his career as a baseball player...That's when the idea for 13 [came.] I had to create a new context for these eight tunes that I put so much into, [to] write five more and repurpose [them] and create a new story. Really, 12 and 13 were one album at one time. [13] was kind of an afterthought, but an afterthought I spent 2 years developing.
SILY: The album starts with the single, "(God Created) Lock and Key", which is aesthetically all over the place and introduces an album that, itself, is aesthetically all over the place. Was that synchronicity a conscious decision?
JP: I wish that I could say I'm driving a lot of these decisions. I was pleasantly surprised when the label wanted to lead with that song. Part of me staying in music and being lucky enough to get a budget for my 13th rock and roll record as a middle-aged man, [is my ability to say,] "What do you think?" [laughs] Another reason why I'm really into collaboration with a business partner is that it's kind of just me, now. Steve [Terebecki], the last partner from the original lineup, is a realtor now. We still work on stuff together, but I don't really have anybody checking me inside the organization anymore. I kind of yield to the label. If Steve would have been in the band, and they had shelved the double record, I think I would have thrown a total temper tantrum. [laughs] Steve would have had to be the person to give me the bright side and talk me off that. Five years on my own, now, I kind of yield to the creativity of others even more than I did when I had close partners.
"Lock and Key"...[is] on the record because it had been so long since I made a riff record. I tend to leave the guitar in the corner these days. I'm much more inspired by synthesizers and drum machines and old outboard gear and the studio as an instrument. "Lock and Key" for me was [me] really needing to do a guitar-centric thing and [seeing] if I could bring some old heads back into the fold. But also, [introducing] bass clarinet playing atonally and [having] some textures that might be a little bit more challenging than standard blues rock. I can't believe that it's a single. It's a very linear kind of thing. Sections don't really repeat in a conventional way. I can't imagine [it] being on the radio, but people are playing it on the radio, so I'm really encouraged by that.
SILY: It sounds like the opening to a concept album. The first line is, "On the 13th day, God created White Denim." The drums, bass clarinet, and sax play freely. Your vocals are distorted. You play toy piano and eventually go into blues-rock. It almost makes you think it's going to take itself seriously and then doesn't.
JP: [laughs] Cool. I'm not that kind of artist, as hard as I try. I think I really wanted to be a comedian [or] a voice actor. Some part of me wanted that more than what I'm doing now, but I'm certainly happy to still be creative, and I never take it too seriously.
SILY: You take on a few different voices on the record, from the speaking parts where you pretend you're on the phone, to your various singing styles. Sometimes, you're in a falsetto, other times, it's that bluesy croon. You even rap. Was that something you were trying to embody, these different sort of singing personas?
JP: It goes back to my childhood. I have a couple really specific memories getting positive feedback using my voice. One, I was in the back of the car singing along to "[I Like the Way (The] Kissing Game)". It was an R&B smash hit in the early 90s [by] Hi-Five. My aunt was in the front seat, and she turned around really shocked, and was like, "You have a nice voice." I remember thinking, "Oh, ok, and it feels good to sing, and maybe I can do this." There's no precedent for that in my family, so I looked for opportunities to use my voice. The other [memory] was in middle school, doing a Kermit the Frog impression, the most class clown kind of thing, and being able to get positive reaction from my peers and even teachers, who said, "That's actually kind of funny that he's doing Kermit in biology class."
I was really into all the things my peers were into, like The Black Crowes and Dave Matthews Band, and all that kind of stuff, and I would impersonate those guys. I joined a band for a while as just a singer, my senior year of high school, because I wasn't playing guitar yet. I was always just trying to throw my voice and impersonate whoever's material we were doing...Being another voice is definitely a common thread throughout the catalog. I'm sure I'm in there, but there is a certain amount of performance that goes into doing this.
It's funny you mention the skit [on "That's Rap"]. All of the records growing up, the CDs, they had much more time, because they weren't thinking about fitting everything onto two sides of vinyl. The records started to get so long, and all the hip-hop records I loved had little skits in between songs, so that's kind of a callback to the sampling and CD era that I love so much.
SILY: As much as there is a performance on a lot of the record's songs, there are times when you're more serious, talking about the world, or like "Time Time", where you're talking to your kids.
JP: My kids are 13 and 10. For the first part of their lives, I was really still pushing hard as a bandleader, like, "I'm gonna make this thing work for us," trying to get what I can out of it, and trying to balance that with my artistic impulses. I really missed a lot. In the pandemic, when touring went away, it was a huge wake-up call with my family. We had to address my absence and the dynamics that created in my marriage and life as a dad. Coming out of the pandemic and getting back into doing the band, I really want to have moved on from this approach of saying yes to every opportunity to appear. Having a quieter [life], still creatively ambitious, but less so in terms of a career or getting an audience to clap. Less motivated by approval and more motivated by the positive things I see from my kids. My studio is now 10 feet from our house. I work during the day. My kids pop in. I've achieved this really sweet balance with my work and family now that's the most important thing. In doing that, I've been able to heal relationships with my old band partner and Steve. Those relationships have gotten better. That's all a result of sitting in the reality of the pandemic and the fires. Being there for my family in a more solid way than before has taught me a lot of things.
SILY: One of the other ways you've talked about this record is not imaging the person on the other side, and whether they're going to like or pay for it. Do you think the lack of that type of motivation helped the sound of this record expand as much as it did?
JP: I think so. More than that, it's going to really help me in the future to stay inspired and keep doing this thing no matter what the circumstances are. In terms of personnel, commercial success, or viability, you start by saying, "Will they buy this?" and that's a firm no. [laughs] It's such a gracious act for someone to buy something from an artist now. I know the answer to that one. 98% of the people who come in contact with it directly will not pay for it in a way that benefits my family or business. I don't do the kind of numbers that make sense in the digital realm.
SILY: At the same time, the question of, "Will they buy it?" is not as relevant as, say, "Will they spend the money to see me when I play live?" or "Will they support me?" in whatever way it is people financially support artists these days, which is not by streaming.
JP: I think I would be misleading if I said there wasn't any desire to communicate with the audience that we've had over the years. I think that desire's very strong. I just want it to be more personal, more grounded, and more real. If they can know me more through the music, and know the musicians that are playing more intimately, I think that's something I like. I really think that the people playing on these records should be known. As a producer and the curator of this thing, I still definitely want to make people happy. I hope that's clear.
SILY: I saw White Denim years ago at the House of Blues, and even then, when the music you had just released was not as sonically diverse as the last few records you've done, the fanbase still seemed like they were open and had adventurous taste.
JP: We can give 'em that. I do have a mildly adversarial relationship with my audience I think will always be there. [laughs] They do like all kinds of music, and I'm proud of that for sure.
SILY: Why do you have an adversarial relationship with your fans?
JP: I think I have an adversarial relationship with myself, and that's just something I'm always working on. I'm definitely frustrated by modern media. The way that people consume is super frustrating to me. I think it's totally fake, but it got me [when I saw] Taylor Swift's fans were trying to unionize and get a piece of Taylor Swift's business and a say in her creative decision making, which I think is really hilarious. I think it's bullshit, some internet troll thing, but it's something I think about a lot. I see people comment, "We made the right person famous." This echo chamber kind of thing where the audience asserts some ownership or entitlement over the artist's popularity or work creates so much discomfort for me. Is that really how it is? Is that really how I should be looking at this? I'm making records in a shed in my backyard. I don't really feel like a famous guy. How much of this pressure should I internalize?
SILY: The original Taylor Swift union post was a joke, but there are thinkpieces that recognize the joke but address it seriously. As absurd as it is, there's something to the relationship between fans and artists these days where fans feel like they did something to contribute to the artist's success. All of the Grammy nominees for Best New Artist this year were at one point popular on TikTok. With the way an artist's popularity and financial viability can be a bit out of their control, it speaks to a disturbing trend in the music industry. Swift brilliantly plays into music as a puzzle to be solved, where she throws in Easter eggs. The number 13 plays a big role in her lore, too! Because of that, you have these online factions with theories and it turns into a snowball effect that only serves to increase the views, streams, and popularity. Of course artists are popular because of their fans. But just because you spend your life being a fan doesn't make it your job. It's such a slippery slope.
JP: Totally. It's interesting food for thought.
SILY: Changing gears, can you tell me about this record's cover art?
JP: I went to LACMA with my family. My daughter is a painter. We try to go and take a sketchbook and hang around at least once a month. We saw a few works by Ed Ruscha, [including] "Actual Size"...we enjoyed it and hung around, and I bought the Ruscha book in the lobby and was paging through it at home and looked at "Actual Size" again and noticed how the "P" [in "SPAM"] would make a cool "D".
I bought an old drum head 15 years ago from Chicago Music Exchange, and it had a hand-painted bass drum head done by this artist Dee Whitten, in Joliet in the 60's, for Eddie Goins...[Whitten] was a folk artist. [The drum head had a rocket on it, which I got framed,] and I thought, "I should take this rocket I've had framed in our house forever and put it where the Spam can is." There's obviously some sociopolitical commentary with the patriotic rocket, taking my approach to production and songwriting and putting it into the visual realm.
I posted an upside-down picture of the Ruscha piece in one of my Instagram stories, and this guy [Paul Robinson] in the UK wrote, "You know that this is upside-down, right? I love Ed Ruscha." We just started chatting, and I said, "Why don't you make this piece? I have this idea." He said, "I'd love to." We became penpals. He took commission, researched the exact colors and dimensions, and really took it and ran with it. He works in the railroad business and is a hobbyist painter. He's a really talented guy, but not a professional artist, so it was a thing he was excited about doing. We became friends. I hope he's painting a lot now.
SILY: Folk art strips away the idea of professionalism in the traditional way we think about it.
JP: Totally. I approach my work like I'm really really fortunate to have some influence and am interesting enough for world-class musicians to come into my little shed or wherever I'm taking them to record. I don't really know what I'm doing. I'm sampling records and repurposing ideas and collaging all the time. I'm a folk artist. I'm collecting this horde of old instruments and things nobody wanted when I got them, and I keep them and use them. That's my process. It's very collagey. There are quotes on the record--on every White Denim record--repurposing things I've heard and love.
SILY: You play with the idea of pastiche a lot. A song like "Hired Hand #2" is a country song about you.
JP: I read ["A] Modest Proposal" by Jonathan Swift like everybody else in the 7th and 8th grade. The tone of that really stuck with me. Rather than a condemning, finger-pointing kind of thing, [the song is] more like a mirror. That's absolutely it. There's a Robin Hood lope to it. I'm trying to play banjo and kazoo and slide whistle, all these children's instruments, and give it this aesthetic where it could be a Bad Brains record. It has that kind of edge, but has almost a nostalgic Disney comfort to it, the dark humor of Roger Miller and Jonathan Swift.
It's definitely pastiche. I really love the Beastie Boys, Beck, and Ween back in the 90's who were kind of funny, but the music was really layered and crazy, and the production value was really high. It was serious in so many ways but it had this lightness to it. Getting into that as a kid and growing with it keeps giving. I can still really learn a lot from all that stuff. I'm just trying to be part of that.
SILY: Have you played any of these songs live?
JP: I've played "Ruby" [and] "Keep Calling Me Baby". I gotta get the band together, and we're gonna have to work for a week. I'm looking at a guy that doubles on steel and guitar now, maybe having another vocalist as well. I'm in the early stages of building the band to play these. It's gonna be mostly the same group I had on the road for the last one. I've gotta figure out how to do this.
I can probably play half the record well with just a quartet. You kind of lose some of the bells and whistles, but that's okay for me as long as the music comes across. I'll probably be doing half the record on the first tour, unless these meetings go really great and I have a killer five- or six-piece band. We'll see what happens. We could be writing new arrangements for them.
We'll have to strip some of this down. There's no way I'm going to have a bass clarinetist and a banjo on stage. We're still in [an] Econoline. I'm doing all the driving. We'll have to make some adjustments. The energy can still dip into this "Minutemen with more jazz chops" vibe. If you're playing with that kind of intensity, that comes across. I feel confident approaching this material like that. The core group of musicians I have is very strong. I'm not worried about all the bells and whistles on stage. I have been developing this trap kit with [plays bells and whistles] and some flutes and things I've been collecting and stealing from hotels and toy shops...I have been playing some flute and doing more percussion so I can set the guitar down. But it might just be bringing out more instruments and kind of figuring out how to represent certain things with samplers. I think the band would suffer from being on ears and playing with tracks and things like that. Whenever I see a band doing that, it kind of bums me out. I don't think we'll do that. I would much rather hire someone than make that move. Even samplers and a click track would be disruptive for the way we've operated. I'm devising a little bit of a plan here.
SILY: Is there anything you've been listening to, watching, or reading that's caught your attention or inspired you?
JP: I do like the Geese record. I'm excited by that and the public's response to that. I'm working on an actual conceptual record right now that's two 15-minute sides of a record of continuous play. It's a lot more like an electronic record, so I've been listening to Aphex Twin, Squarepusher, Mouse on Mars--who I saw in the late 90's, and it's still my favorite concert I've ever seen--[and] Matmos. Lots of The Books, aleatoric music, electronic using a lot of found sound and acoustic instrumentation.
I read Parable of the Sower because we live where Octavia Butler lived, and it's about a fire. [laughs] It's a little heavy. I'm such a bad reader. I have this collection of artist manifestos that's a Penguin Classic. I dip into that. I read a lot of poetry. I have a poor attention span with books. When I go to a used bookstore, I look at the spine, and if it's published by New Directions, I'll buy it. I have this stack of New Directions books, and if I'm ever short on an idea, I'll dip into a book of poetry. I'm not very disciplined as a reader anymore. I still have stacks of books everywhere, but I'm not giving hours of the day to anything at the present time.
If I'm honest, I listen to a lot of horrible, AI-generated music that my son loves: Italian Brainrot. I'm having that experience. My parents would not let me listen to Red Hot Chili Peppers when "Under the Bridge" came out. They were like, "No way, dude." Nirvana was the same. I was his age when that stuff was really hitting. I felt, like, "Fuck you mom and dad, I want to listen to this!" [laughs] I'm trying not to police this music, but I have such an ethical dilemma allowing it. We were listening to songs about Tung Tung Tung Sahur, all that shit.
It's a bummer. It's something I think about all the time. How could you not [be?] At this point in time, I'm not policing...AI music in my household. I limit it. I know all the Brainrot characters, and I know all the songs. There's a new one every 20 minutes. [laughs] They're fucking terrible. [My] concept work, I'm not using AI to create any of the music, but it is informed by the way music is consumed. It's limited in how it's released and how it's presented, but it is supposed to feel like scrolling, so it's definitely informed by the culture around that stuff.