If you like ube, please keep this in mind
Ube (pronounced as ooh-beh), a purple yam native to the Philippines, has been the new “matcha craze” or so they call it online. It’s gotten popular for its bright purple color and natural sweet taste that leads to nice “aesthetic” desserts like these:
Foreign influencers are latching onto it, and so are many foreign companies, leading to a rising global demand for the root crop.
But the thing is, ube takes months to grow, and depending on the weather, it can sometimes take over a year. (The Philippines experiences over 20 typhoons in a year, so you can just imagine how difficult it is.) The amount produced has also always been just enough for Filipinos and maybe for export to some of our Southeast Asian neighbors. Government support for the cultivation and research of the crop has been rather low. So, although the global attention on ube brings pride, the increase in demand has also been a big problem over here because it drives up the prices of ube even for the locals. In other words, “gentrification” is happening:
a process in which a poor area (as of a city) experiences an influx of middle-class or wealthy people who renovate and rebuild homes and businesses and which often results in an increase in property values and the displacement of earlier, usually poorer residents (Merriam-Webster)
This YouTube video explains it better.
Now, I’m not telling you to feel guilty about it and stop eating ube. Unlike some reactionary people on Twitter, I don’t think food should be gatekept at all. Food exists to be enjoyed and shared, so I’m totally fine with people from other countries consuming ube.
But there is one thing you can do to help us and that is to be respectful and to check your privilege—especially if you’re white.
The Philippines is a country that’s been colonized 3 times (Spain, USA, Japan) and is currently facing threats of further colonization (USA again, China, and now even fucking Israel). Filipino identity, so “polluted” by foreign influences, continues to be a point of contention over here. It’s worse when we’re also considered the “black sheep” of Southeast Asia because of how different our culture are from theirs (more Catholic, American, and Latino than typical SEAsian).
And so, Filipinos argue among themselves everyday on what it truly means to be Filipino. When we see other cultures trying to use ube without acknowledging its origins, the instinct is to get defensive. It can’t be helped. We just cling onto the things that have always been native to us because only with them can we be sure about our identity—our language, or pre-colonial past, and even our food. Ube is one of those things upon which Filipino identity has been ascribed on. Call it silly or stupid, but that’s the cruel reality of colonization. Many things we’re taken from us, so now we hold tightly onto the things that we still have.
So, seeing comments like this fill me with so much rage:
There’s an ube war currently happening on Twitter, and it all started from this post:
OP has been under fire because the way it’s worded sounded like he invented ube ice cream, which outraged Filipinos because it’s a method that’s existed for years in their country:
*dirty ice cream refers to sorbetes, a traditional Filipino ice cream. The term started out as a pejorative in contrast to branded ice cream, but has now been reclaimed and adopted widely by the locals. It’s not actually dirty.
I admit, though, that some of my fellow Filipinos’ reactions were too much, blowing the whole thing out of proportion. But you have to understand that Filipinos are coming from a place of colonial trauma. Besides, Italians get to rant all the time about how other countries don’t do their food right and nobody calls them silly/unreasonable over it. So, how come when Filipinos call out others for doing the same with our food, we get called stupid and inferior?
Moreover, when you saw how OP first reacted to all the criticism, you’d understand that the Filipino rage was only right:
Instead of trying to understand where all the criticism is coming from and apologizing for his mistake, his instinct was to give a snarky reply.
Later, he started backtracking and gaslighting us:
The apology sounds more like an afterthought instead of coming from a place of genuine remorse. Comments under this put it to light better:
This post sums up the gaslighting well:
Worse of all, because of this whole discourse that seems “ridiculous” to others who don’t understand post-colonial trauma, non-Filipinos think it’s now only right to be aggressive and racist towards Filipinos:
White people, please explain to me why you think there’s ever a “justified” reason to be racist to anyone??? Are you out of your fucking minds???
that Julian guy may or may not have made that post from a place of malice, but it doesn’t matter anymore because his subsequent reactions have made it clear that he doesn’t actually care about the Filipinos or Asians in general whom he claim to champion in his original tweet. He was just being performative.
If the guy had just apologized right away or clarified what he actually meant instead of acting all snarky about it first, then Filipinos would’ve forgiven him and moved on. But nope, he felt the need to frame himself as a victim first and put the other group in a bad light, inadvertently gathering allies from his fellow Americans and making them feel the need to attack Filipinos in his “defense.” It’s fucking insidious.
So, my point is, I don’t care if you’re a non-Filipino who likes ube. What I do care about is that you be respectful about it and acknowledge where it’s from. If you’re trying to experiment with recipes, go ahead! But keep in mind that whatever you’re trying to make has probably already been made before in the Philippines. Ube desserts have existed here for years and they’re nothing novel—ube ice cream, ube cheesecake, ube flan, ube cookies, etc. etc. Learn from the locals first because surely they know it best. You don’t have to act like you’re some innovative genius by doing everything from scratch just to invent something “new.” Once you’ve seen our methods and feel like they don’t work with the ingredients you have in your country or with your culture’s ways of preparing food, then you may go ahead and adjust it, creating your own recipe. THAT is how you properly adopt other people’s culture.