Y'all ever notice that you don't even need to wait for someone to make you self conscious when advertisements will intentionally do it for you?
I saw a commercial for a psoriasis medication and the entire sales pitch was,
Young woman at the pool with her friends who clearly like her, no one else around:
Her internal monologue: "I see their stares, I hear their hateful comments, and I am tired of it"
*She cowers* (literally cowered)
*she pulls back her cover-up to reveal a very small patch of psoriasis on her leg that then magically disappears
*cut to title card of the medication and all the other associated nonsense*
Like I got thinking about it, and my very first interaction with the idea that psoriasis, acne, obesity, cellulite, stretch marks, incontinence, menstruation, etc, should be changed or hidden was through advertisements that specifically framed these as "embarassing", not from actual people who I met that made fun of those things.
And sure, I know that there's also the angle of models, where they are literally photo shopped to be perfect and a lot of people feel pressure to look like them, but I never personally did, because I understood that it was their job to look that way and that wasn't how normal people looked. If you do feel this pressure, I'm sorry, and I don't want to diminish that either.
But these other types of advertising are different. They are specifically targeting individuals with those features/bodily happenings and saying "people are judging you for this, you are being judged and you should be embarrassed. This IS embarassing" rather than addressing literally any other angle.
And true, there are people who are made fun of for these things and who feel self conscious about them, and that is a problem which should not be as societally tolerated as it is, so I'm not saying that if you are being bullied you should just wake up one day and decide to not care that people are cruel, but what I am saying is that this Is Not Helping.
The idea that you might be made fun of being reinforced by a company selling you a product, is emotional manipulation, and doesn't even address the actual issues with these features/occurrences.
Where's my advertising that talks about how psoriasis and acne are Painful and this can help? Where's my advertising that's framed as inspiring for someone to live in better health with less risk for high blood pressure and heart issues due to obesity?? Where's my pad commercial that advertises "discretion" because its means the pad is Thinner and therefore More Comfortable for the user???
This whole thing is nonsense and I'm tired of it