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I’m so close to picking this for my other company’s logo. Drop a comment if it’s dope. Hit the like if it’s a hard pass. Keep scrolling but take notes if you hatin on me ☑️ #93FAM #brandpositioning #pivot #creativeoptic #brandstrategy #passionplanner #logodesigners #logotypes #logohelp #needfriends #helpwanted (at Downtown Orlando) https://www.instagram.com/p/CUEBg7NgnAp/?utm_medium=tumblr
IL MODO DI LEGGERE È CAMBIATO . TEMPO Non ti sembra di non aver tempo? Forse perché siamo tutti sempre di corsa e vogliamo tutto subito. . A ME capita, quando mi imbatto in quei portali che hanno introduzioni infinite. . SI, LO SO lo fanno per i neofiti e soprattutto per i motori di ricerca. . MA se ad esempio avete letto qualcosa sul blog di @salvatorearanzulla , avrete notato che la prima parte è generica, introduttiva e non vi risolve ancora il problema. . DOPO invece, l'argomento viene sviscerato e spesso si trova la soluzione cercata. Ma ormai che lo conosco salto almeno 20 righe in automatico. . OGGI che i tempi sono cambiati, anche se alcuni ancora leggono tutto, parola per parola, muri di testo lunghissimi, la maggior parte delle persone scorre la pagina velocemente con lo sguardo, alla ricerca di quel sottotitolo che risponda alla sua esigenza. . SPEZZETTARE i contenuti è fondamentale sia per mantenere alta l'attenzione, sia per dare la possibilità al lettore di saltare parti che ha già letto o che non reputa importanti. . TITOLI E GRASSETTI sono la chiave di questa nuova modalità di leggere in cui l'occhio scorre velocemente il testo, prima di leggere tutto quanto (in un libro si diceva che "le parole non si leggono, ma si guardano" - Luisa Carrada in "Il mestiere di scrivere"). . UNO STUDIO dimostra che le persone non cercano informazioni ma conferme, perché pensano di avere già alcune nozioni, in quasi tutti i campi, ma questa è un'altra storia... . E TU quanto tempo leggi su internet? Approfondisci, scorrie le pagine, sei subito frustrato? Cerchi i sottotitoli e le foto? . SCRIVILO NEI COMMENTI . #leggere #lettura #librionline #ebook #epub #leggereonline #titoli #sottotitoli #copy #scrivere #scrittura #payoff #brand #brandpositioning #brandidentity #creativita #pubblicita #slogan #claim (presso Aosta, Italy)
Quando la pubblicità supera se stessa... Il pennello cinghiale con il suo spot indimenticabile, ha dato il via alla ricerca di copy emozionali e indimenticabili. È bastato un gioco di parole, invertendo pennello grande con grande pennello, per dare la giusta potenza al prodotto. E poi scusate ma... COSA CI FACEVA IL VIGILE CON UN PENNELLO (CINGHIALE) IN MANO? #brand #spot #pubblicita #claim #payoff #brandidentity #brandpositioning #pianoeditoriale #programmazione #sitoweb #sitiinternet #webagency #comunicazione #strategiedimarketing #marketing #digital #social #storytelling #federicoarmand #BANANASPONSOR www.armand.it (presso Aosta, Italy)
AI Sees You Before Your Clients Do
Your $5M construction company just got researched by ChatGPT. You weren't mentioned. Your competitor was. Not because they have better SEO. Not because they spent more on ads. Because they understood something most mid-market companies are still missing—AI doesn't rank pages, it recognizes patterns. We've been testing this for six months across our client base. The shift is already here. Half of B2B software buyers now start their research on AI platforms instead of Google. That number jumped 71% in four months. If your brand isn't consistently positioned across the ecosystem where AI systems learn—comparison sites, Reddit threads, industry publications, review platforms—you're invisible to the highest-intent prospects in your market.
The Pattern Recognition Problem
Traditional SEO taught us to optimize individual pages. AI visibility requires something different—consistent positioning across multiple trusted sources. When the same brand description appears repeatedly across third-party platforms, LLMs establish a reliable association between your company and specific use cases. It's not about backlinks anymore. It's about creating a semantic signature AI can recognize and cite with confidence. We're seeing this play out in real time. Brands are 6.5x more likely to be cited through third-party sources than their own domains. Your website matters less than what the ecosystem says about you.
What We've Built
Appture Digital Media is launching InteloQuence—our AI visibility positioning system designed specifically for $3-5M companies in construction, multifamily housing, manufacturing, and specialized services. Marketing Made Smarter. This isn't technical optimization. No new markup schemas. No content chunking. No LLM.txt files. It's strategic brand positioning engineered to create the pattern stability AI systems need to confidently cite you. We're distributing your core positioning across the exact touchpoints where LLMs train—then maintaining that consistency so AI recognizes you as the definitive answer in your category. Early results show AI-driven visitors convert at 4.4x higher rates than traditional organic traffic. Some cases hit 23x. These aren't browsing prospects—they're past the research phase, already convinced by AI that you're the solution.
The Advantage Window
Right now, 62% of brands are technically invisible to AI models. When asked direct questions about their core services, AI fails to cite them 81% of the time. That gap won't last. The companies that establish AI visibility now will compound their advantage while competitors are still optimizing for yesterday's playbook. We're not chasing trends. We're engineering the infrastructure that makes the next wave inevitable. If you're ready to be recognized before your clients even know they're looking, let's build your positioning system. If you want experienced help building this kind of system from the ground up, talk to the team at Lead Builder Marketing and find out what a results-driven content strategy looks like in practice. Meet Now
People Compare Prices When They Can't See Value.
One of the most common complaints businesses have is:
"Customers only care about price."
But that's usually not the real problem.
Most customers are willing to pay more when they clearly understand the value they're receiving.
The issue isn't the price.
The issue is that the value hasn't been communicated effectively.
Why Customers Compare Prices
When buyers don't see a meaningful difference between options, price becomes the easiest factor to compare.
If two businesses appear similar:
Same service
Similar promises
Similar messaging
Customers naturally ask:
"Why should I pay more?"
And if they can't find an answer, they'll often choose the cheaper option.
Value Changes the Conversation
Strong brands rarely compete on price alone.
Why?
Because customers understand what makes them different.
Value can come from:
Better expertise
Faster delivery
Proven results
Better customer experience
Stronger support
Greater trust
When these factors are clear, the focus shifts away from price.
The Role of Digital Marketing
This is where digital marketing becomes important.
Good marketing doesn't just promote services.
It communicates value.
Through:
Social Proof
Reviews and testimonials show real-world results.
Educational Content
Helpful content demonstrates expertise.
Case Studies
Success stories prove capability.
Consistent Branding
Professional presentation increases perceived value.
Why Many Businesses Struggle
Many businesses spend time explaining:
Features
Packages
Pricing
But spend very little time explaining:
Outcomes
Benefits
Transformations
Customers don't buy features.
They buy the result those features create.
How to Increase Perceived Value
Focus on Outcomes
Instead of:
"We run Google Ads."
Say:
"We help businesses generate qualified inquiries."
Show Results
Use:
Testimonials
Case studies
Client success stories
Explain the Difference
Make it clear why your approach is different from competitors.
Final Thought
Price matters.
But value matters more.
When customers clearly understand the value you provide, they stop asking:
"Why is it so expensive?"
And start asking:
"How soon can we get started?"
Why Paid Media Works Better With Strong Positioning
Even the most effective campaigns perform better when supported by a clear and consistent brand position. Alignment helps audiences understand and trust the message.
Read more: https://www.tsamediagroup.com/blog/why-do-brands-struggle-with-positioning-consistency-across-digital-platforms
Why Positioning Should Be a Strategic System
Positioning is more than a slogan or visual style. It functions as a communication framework that guides how audiences perceive a brand across every platform.
Read more: https://www.tsamediagroup.com/blog/why-do-brands-struggle-with-positioning-consistency-across-digital-platforms
Why Audience Trust Depends on Consistency
Trust is built through repetition. When messaging and positioning remain aligned across digital channels, audiences develop stronger confidence in the brand.
Read more: https://www.tsamediagroup.com/blog/why-do-brands-struggle-with-positioning-consistency-across-digital-platforms
