Maenad is a canned branding project I’m working on for class (and it’s almost finalized!). I haven’t posted in a while, so I figured I could post some of my design projects from this semester, including the process of ideating and creating.
Keep scrolling for my moodboards, and I can post more of my process later if you’re interested!
I’ve never really had to properly moodboard before this, so this was me experimenting with my presentation of it. I think it’s pretty nice.
My idea is based on Greek mythology, specifically the maenads that follow Dionysus. He's the god of wine and revelry, which everyone knows, but he's the god of fruits too. Maenad as a brand is marketing juices towards people who enjoy partying and the nightlife but don't want to join in on the alcohol consumption. Maenad's aesthetic matches that of classy beer brands to fit into party-like environments.
We have to create labels for physical cans, and so I've chosen some slim 12oz cans to wrap mine around. I've created three flavors inspired by both Greek fruits and my color scheme---Pomegranate and Cherry, Blackcurrant and Grape, and Pomelo and Apple. We're also building carrying boxes to hold our cans in. We need to create some mockups in addition to the physical products.
If you're interested in seeing the rest of the project, let me know. I plan to post the final cans and carrying box, but I can show more if you'd like. I also have plans to add this to my portfolio.
NEW can design for our pals at West Sixth Brewing!
CARAMEL APPLE CIDER
It’s the cozy, semi-sweet, caramel, apple, cinnamon treat we all need as we inch towards sweater weather, bright yellow ginkgo leaves, and shorter days this autumn.
SP types are creative and go-getting, focused on the world of the senses. With ruthless and courageous ESTPs it is impossible to get bored, reticent and composed ISTPs can keep a cool head even in stressful situations, creative ISFPs always go their own way and bold ESFPs become the soul of every company they find themselves in. As a rule, they are characterized by great awareness of their own body and appearance, unobtrusive personal charm and freedom, which is why they have extensive interests related to physical activity and a great sense of aesthetics. They are no strangers to the desire to explore the world and the need for adrenaline.
Pastel colors – lavender purples, pale blues and bright roses in cool tones seem to perfectly reflect their crisp, bringing a lot of liveliness character. Sour as lemonade, bitter as tonic, crisp as lavender, spicy as champagne with sparkling bubbles of SP's stimulate to action. Wood painted with white paint, bunches of lavender, a breath of fresh air – sea breeze or a clear winter morning, shallow waters and white sand, iridescent pink clouds during sunrise reflecting in the sea, snow sparkling in the pink sunrise like glitter – it all reminds me of SP types.